Qatar Tourism and Audi F1 Team Join Forces for an Exciting New Chapter in Tourism, Get the Details Here

Published on December 1, 2025

Qatar Tourism have revealed a new sponsorship agreement with the future Audi F1 Team to become the team’s primary sponsor for its inaugural season with the FIA Formula 1 World Championship in 2026. This partnership is another step in Qatar’s strategy to further its international profile and promote its culture, hospitality and modernity in one of the most popular sporting events in the world.

A Strategic Move to Strengthen Qatar’s Global Reach

Formula 1, with its massive international fanbase and high-profile global races, provides an unparalleled platform for promoting Qatar to millions of people around the world. Through this partnership, Qatar aims to solidify its position as a premier destination, showcasing its distinctive blend of tradition and modernity while enhancing its visibility among global audiences. The collaboration will help Qatar attract tourists, businesses, and cultural enthusiasts, eager to experience the country’s unique offerings.

As the Audi F1 Team competes in races across the globe, the Visit Qatar brand will be prominently featured, ensuring that the nation is front and center not only at individual Grand Prix events but throughout the entire Formula 1 season. This wide-reaching exposure is expected to elevate Qatar’s status on the global tourism map, inspiring fans to visit and discover the country’s rich cultural heritage, cutting-edge infrastructure, and renowned hospitality.

Formula 1: A Key Global Platform for Qatar’s Tourism Vision

This partnership is a crucial component of Qatar’s long-term tourism strategy, as the country seeks to expand its tourism sector and attract millions of visitors. As a leader in luxury tourism, Qatar has been working tirelessly to build on its strengths as a vibrant and welcoming destination. The collaboration with Audi F1 Team ties in perfectly with Qatar’s national vision, providing a powerful opportunity to connect with a global audience and reinforce its message as a forward-thinking, family-friendly destination.

Saad Al Kharji, Chairman of Qatar Tourism and Board of Directors of Visit Qatar, highlighted the importance of Formula 1 as a vehicle for showcasing the nation’s diverse offerings. “Formula 1 is one of the world’s most influential global platforms, and this collaboration allows us to showcase Qatar’s culture, hospitality, and progressive development to millions of fans worldwide,” he said. He emphasized that this partnership would play a key role in the ongoing growth of Qatar’s tourism industry, helping to attract not only leisure travelers but also businesses and investors.

Bringing Qatar’s Culture and Spirit to F1 Fans Worldwide

Throughout the 2026 Formula 1 season, Visit Qatar and the Audi F1 Team will deliver a series of fan-focused initiatives aimed at enhancing the experience for international visitors. One of the key components of the collaboration will be immersive paddock activations and hospitality experiences, where fans will have the chance to engage with Qatari culture in meaningful and memorable ways.

These hospitality experiences will take inspiration from traditional Qatari customs and culture, offering a unique opportunity for fans to experience the warmth, generosity, and spirit of the country. Digital platforms will also play an important role, with curated content and online touchpoints that will help bring Qatar’s cultural essence directly to Formula 1 fans around the world, allowing them to experience the nation’s attractions and values no matter where they are.

Boosting Qatar’s Tourism Appeal Across Generations

Abdulaziz Al-Mawlawi, CEO of Visit Qatar, expressed excitement about the long-term benefits of the partnership, which he believes will open doors to new audiences and allow Qatar to showcase its diverse tourism offerings in a way that resonates across generations. “Partnering with the future Audi F1 Team opens the door to new and diverse audiences, introducing millions of fans to Qatar’s dynamic tourism offering,” said Al-Mawlawi. “Formula 1’s global reach allows us to showcase our culture, hospitality, and family-friendly experiences in a way that resonates across generations.”

Al-Mawlawi further noted that the partnership aligns with Qatar’s goal of developing a more sustainable and inclusive tourism economy. By attracting tourists from all walks of life, including those who may not have considered visiting Qatar before, this collaboration is expected to foster long-lasting relationships between Qatar and international travelers.

A Transformative Partnership for the Future

Looking ahead, the Qatar-Audi F1 partnership is poised to transform the way people view the country and its tourism potential. With the Formula 1 season set to unfold in 2026, the collaboration will not only attract visitors to Qatar but also position the country as a key player in the international tourism industry. This initiative will contribute to the continued development of Qatar’s tourism infrastructure, enriching the country’s offering with innovative attractions and experiences for tourists of all kinds.

In addition to the cultural and hospitality experiences tied to the partnership, Qatar’s economic strategy includes significant investments in sustainable tourism, eco-friendly travel options, and the development of world-class resorts and leisure destinations. As part of its broader tourism goals, Qatar is positioning itself as a year-round destination that offers both high-end luxury experiences and authentic cultural immersion.

Qatar’s Growing Role in International Tourism

In recent years, Qatar has become increasingly recognized as a luxury tourism destination, attracting visitors from across the globe for its opulent hotels, exceptional dining, and exclusive shopping experiences. The Audi F1 Team partnership will only serve to further this reputation, allowing Qatar to expand its tourism offerings and make a lasting impression on visitors.

As a country with a rich history, stunning landscapes, and a focus on innovation, Qatar has the potential to become a leading global destination in the coming years. Through partnerships like the one with Audi F1, Qatar is not only investing in the tourism sector but also contributing to the broader cultural and economic exchange between countries.

A New Chapter for Qatar’s Tourism Industry

Collaborating with Audi F1 Team opens a new era in partnership with Visit Qatar for the nation’s tourism sector. Qatar is utilizing the tourism potential of Formula 1 to further build and develop the country’s cultural tourism infrastructure and to showcase the country as a global destination for all. With the tourism sector in Qatar and with the 2026 Formula 1 season approaching, all indications are that Qatar is destined for growth and evolution as a tourism leader.