Qatar Tourism website in Spanish and other languages

Thursday, December 23, 2021

TransPerfect, the world’s largest provider of language and technology solutions for global business, announced the launch of the Qatar Tourism website (www.VisitQatar.qa) in Spanish, joining the Arabic, French, German, and Italian versions released in November.

The sites depend onTransPerfect’sGlobalLink technology, which features the first regional integration into Adobe Experience Manager (AEM) as a cloud service.

Qatar Tourism deployed TransPerfect’s cloud-based GlobalLink technology as part of the country’s ambitious strategy to triple the number of international visitors by 2030, focusing on digital innovation and outreach to make Qatar one of the world’s leading destinations.

Qatar Tourism is also using TransPerfect and GlobalLinkfor creating and managing multilingual content in five languages for their mobile app and multiple marketing campaigns. GlobalLink’s centralized project management interface allows Qatar Tourism’s marketing teams to focus primarily on campaign development, inspiring prospective travelers, and prompting them to come back to Qatar as repeat visitors.

Chief Operating Officer of Qatar Tourism Berthold Trenkel said, “As Qatar welcomes back travellers from across the world, we are excited to showcase everything the destination has to offer, from its rich culture and sumptuous cuisines, to unique experiences and varied landscapes. Enabling our website and app to be viewed in multiple languages is essential to delivering a tailored visitor experience to key international markets.”

To quote Iris Wagner, Head of Digital Marketing of Qatar Tourism, “To get more tourists to Qatar we needed a technology and language partner able to tell the country’s story in a way that will resonate with travellers from around the world, in their own language. The combination of AEM and TransPerfect’sGlobalLink will allow us to reach our goals and ensure the localization process is both seamless and future-proofed.”

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