Quảng Trị’s Tourism Renaissance: New Development Plan Targets Global Visitors

Published on December 4, 2025

The Quảng Trị Provincial Party Committee has announced an ambitious tourism development plan for 2026, aiming to capitalise on the province’s rich cultural heritage, historical significance, and natural landscapes. With a vision to transform the region into a major tourist destination, the plan focuses on creating a distinct identity for Quảng Trị tourism and promoting its scenic beauty, historical landmarks, and unique cultural experiences.

At a recent meeting involving various local tourism departments, Nguyễn Văn Phương, the Secretary of the Quảng Trị Provincial Party Committee, emphasized the importance of developing a strong tourism brand that will set the province apart from other destinations in Vietnam. The plan, which includes strategies for infrastructure improvement, marketing, and community engagement, seeks to attract both domestic and international visitors to explore the province’s lesser-known treasures.

Key Elements of Quảng Trị’s 2026 Tourism Plan

The 2026 tourism development plan for Quảng Trị focuses on several key areas to enhance the province’s tourism offerings and foster sustainable growth in the sector:

1. Promoting Historical and Cultural Tourism – Quảng Trị’s historical sites are a major part of the new tourism strategy. The province is home to numerous Vietnam War-era landmarks, including the Quảng Trị Ancient Citadel, Dakrong Bridge, and the Vinh Moc Tunnels. These sites are integral to understanding the region’s pivotal role during the conflict and attract visitors with an interest in Vietnam’s history. In addition to historical sites, Quảng Trị is rich in traditional culture. The province is home to several ethnic minority communities, including the Bru-Van Kieu and Tày people, who have their own distinct languages, customs, and crafts. The promotion of cultural tourism, with a focus on community-based tourism and heritage preservation, is a cornerstone of the 2026 plan.
2. Enhancing Natural Attractions and Scenic Beauty – Quảng Trị’s natural beauty is another highlight of its tourism development strategy. The province is blessed with lush forests, mountainous landscapes, and coastal areas. Popular destinations such as the Truong Son Range, Phong Dien Nature Reserve, and the Cua Tung Beach are being highlighted to attract tourists interested in eco-tourism and outdoor activities like hiking, camping, and bird watching. Cua Viet Beach, known for its serene environment, is also expected to become a key attraction for beach lovers, offering a quieter alternative to more crowded coastal destinations in Vietnam. The development plan includes improving access to these natural spots while ensuring that tourism growth does not harm the environment.
3. Improving Infrastructure and Accessibility – The development plan outlines significant investments in tourism-related infrastructure, including road improvements, the expansion of Quảng Trị Airport, and better connectivity to neighbouring provinces. Public transportation and local amenities will also be upgraded to accommodate the increasing number of visitors, with a focus on making the region more accessible to international tourists.
4. Sustainable and Responsible Tourism – Sustainability is a major focus of the tourism development plan, with an emphasis on maintaining the ecological balance of the province’s natural resources. Quảng Trị’s government has outlined initiatives to promote eco-friendly accommodations, sustainable farming practices, and responsible tourism that respects local cultures and minimizes environmental impact. Community-based tourism initiatives are also being prioritised, where visitors can engage with local communities, experience traditional crafts, and participate in cultural activities. This approach is intended to provide tourists with authentic experiences while benefiting local economies and preserving heritage.
5. Branding and Marketing – One of the most critical aspects of the 2026 tourism plan is creating a distinct tourism brand for Quảng Trị. By highlighting its unique historical sites, cultural diversity, and natural landscapes, the province aims to differentiate itself from other destinations in Vietnam. Digital marketing campaigns, international tourism fairs, and collaborative partnerships with travel agencies are expected to raise awareness about Quảng Trị’s attractions.

Tourism Industry Challenges and Opportunities

While Quảng Trị has great potential as a tourist destination, it also faces several challenges. The province’s infrastructure, while improving, still lags behind more established tourism destinations in Vietnam, particularly in terms of international air connections and modern amenities. Additionally, Quảng Trị has yet to achieve the same level of global recognition as other areas such as Hạ Long Bay or Hanoi.

However, these challenges present growth opportunities. With the government’s commitment to improving infrastructure and the tourism sector’s focus on sustainable development, Quảng Trị is well-positioned to attract a growing number of visitors in the coming years. By focusing on cultural authenticity and eco-tourism, the province can differentiate itself in a competitive tourism market.

The Economic Impact of Tourism in Quảng Trị

The tourism sector is expected to play a significant role in Quảng Trị’s economy. As the region attracts more visitors, local businesses, including hotels, restaurants, and tour operators, will benefit. The rise in local employment in the tourism and hospitality sectors is also anticipated, with job opportunities for tour guides, transportation workers, and craft artisans.

Moreover, tourism-related revenues can be reinvested into local infrastructure, education, and community development programs, improving the overall quality of life for residents and supporting the sustainable growth of the region.

Looking Ahead: Quảng Trị as a Growing Tourist Destination

The new tourism development plan for 2026 marks an exciting phase for Quảng Trị, with its blend of history, culture, and natural beauty set to make it a sought-after destination in Vietnam. The province’s commitment to sustainable tourism and infrastructure improvements signals that Quảng Trị is on track to become a major player in Vietnam’s tourism industry.

As the region continues to develop and promote its unique offerings, international tourists and domestic travellers alike will find more reasons to visit and explore this hidden gem in Southeast Asia.