Quanzhou, Fujian: A Gateway to China’s Rich Heritage and Vibrant Food Scene

Published on December 18, 2025

Located in the southeastern part of China, Quanzhou, once celebrated by Marco Polo as the “great eastern port,” continues to captivate modern travellers with its vibrant living heritage and cultural richness. Designated a UNESCO World Heritage site and more recently honoured as a UNESCO Creative City of Gastronomy, Quanzhou is a city that beautifully blends tradition with modernity, making it a must-visit destination for anyone seeking an authentic cultural experience.

A City that Bridges Past and Present

With a history that stretches back centuries, Quanzhou was once a thriving hub of maritime trade, welcoming merchants from across the world. This legacy is still visible today, as Quanzhou continues to be an international meeting point, both for commerce and culture. In 2024, the city welcomed more than 100 million tourists, marking a significant 16.8% increase in visitor numbers compared to the previous year. It’s no surprise that travellers are drawn not only by the city’s historical significance but also by its living cultural heritage and dynamic present-day atmosphere.

The historic centre of Quanzhou remains a testament to its past, yet the city is far from stuck in time. The city’s authorities have embraced a “micro-renovation” approach that preserves the authentic charm of its ancient streets while enhancing the visitor experience with modern amenities and improved accessibility. This delicate balance between preservation and progress makes Quanzhou an intriguing destination for cultural explorers and heritage enthusiasts.

A Culinary Journey into Quanzhou’s Traditions

Quanzhou’s culinary scene is another key draw for travellers. In 2024, the city was awarded the title of UNESCO Creative City of Gastronomy, recognising its rich and diverse food culture. The city’s cuisine offers a delicious glimpse into its maritime history, with dishes that have been passed down through generations. From the iconic coastal marine jelly (tusun) made from sea worms to the festive runbing spring rolls, Quanzhou’s food tells a story of its seafaring past and local customs.

Food lovers will find Quanzhou to be a treasure trove of flavours, where the influence of international trade and local traditions come together. It’s a place where every meal is an opportunity to taste history—whether through street food, fine dining, or traditional markets.

Preserving Cultural Art Forms for Future Generations

Quanzhou’s cultural offerings extend far beyond its cuisine. The city is regarded as a birthplace of traditional Chinese opera, home to famous art forms like Liyuan opera, Gaojia opera, and string puppet theatre. These performances, often intense and fast-paced, continue to captivate audiences across China. For travellers, attending one of these shows offers an incredible opportunity to experience a piece of China’s rich artistic heritage in its most authentic form.

The city is also home to the vibrant traditions of Xunpu village, where local customs such as wearing elaborate floral headdresses have gained nationwide popularity. In addition to these cultural treasures, the historic oyster-shell houses stand as silent witnesses to centuries of foreign trade, reflecting Quanzhou’s long history of international connections.

A Global City Revitalising its Maritime Legacy

Today, Quanzhou is a thriving modern city that continues to attract merchants from around the world. The city has become a hub for textiles, commerce, and e-commerce, welcoming thousands of foreign traders. Quanzhou’s commitment to improving multilingual services and easing visa procedures has made it even more accessible to international visitors, renewing its role as a global port city for cultural exchange.

Travellers visiting Quanzhou will find themselves walking in the footsteps of ancient traders while also engaging with a modern, vibrant city at the heart of the global economy. Whether exploring the old port or wandering through bustling markets, visitors can experience a seamless blend of old-world charm and contemporary flair.

Why Quanzhou is a Must-Visit Destination for Cultural and Culinary Explorers

For travellers looking to immerse themselves in the history, culture, and cuisine of one of China’s most important port cities, Quanzhou offers a wealth of experiences. The city’s unique combination of living heritage, modern revitalisation, and cultural vibrancy creates an environment where past and present exist side by side, offering visitors an unforgettable journey.

Whether it’s tasting the local delicacies, exploring the ancient streets, or attending a traditional performance, Quanzhou provides a deep connection to the region’s history and culture. With the city continuing to evolve while holding onto its rich traditions, it’s an ideal destination for those who seek a truly authentic and dynamic travel experience.

Discover the Charm of Quanzhou

Quanzhou is a city that welcomes visitors with open arms, offering a living experience of China’s rich history and culture. From its UNESCO status as a Creative City of Gastronomy to its vibrant arts scene and historic streets, Quanzhou is a destination that offers something for everyone. With its blend of ancient heritage and modern-day energy, Quanzhou remains a key stop for those exploring the cultural heart of China.

For travellers seeking a city that celebrates its maritime past while embracing its global future, Quanzhou is a place where history, culture, and modern life intersect in the most inspiring ways.