Québec City to Host Adventure Travel World Summit 2026, Offering Attendees an Exclusive Opportunity to Experience Canada’s Best Adventure Tourism

Published on February 25, 2026

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The Adventure Travel World Summit (ATWS) 2026 will take place in Québec City, Québec, Canada, from 14 to 17 September 2026. This event marks the highly anticipated return of the Summit to North America and is set to draw adventure travel professionals from all corners of the globe. The Summit is renowned for being the most important annual gathering for adventure travel experts, offering a platform for networking, knowledge sharing, and showcasing the latest in adventure tourism.

Québec City, a UNESCO World Heritage site and the birthplace of French North America, offers an unparalleled backdrop for this exciting event. From the historic charm of Old Québec to the stunning vistas of the St. Lawrence River and surrounding mountains, the city presents a perfect blend of culture and nature that will captivate delegates and inspire their discussions on adventure travel.

A Historic Event in a Captivating Destination

Québec City’s selection as the host city for ATWS 2026 speaks volumes about the destination’s global standing in the adventure travel industry. Known for its diverse four-season offerings, Québec City provides something for every type of adventure traveller, from urban heritage tours to exhilarating outdoor activities in the wilds of nearby forests, rivers, and mountains. The city’s commitment to adventure tourism is evident, having previously hosted multiple ATTA events, including AdventureELEVATE and AdventureWEEK.

Québec’s long-standing relationship with the Adventure Travel Trade Association (ATTA) has only solidified its position as a key player in the adventure travel sector. The ATWS 2026 is expected to bring over 800 tour operators, destination representatives, media, and thought leaders to Québec, making it one of the most significant global events in the adventure travel calendar.

Québec’s Rich Cultural and Natural Appeal

As one of the oldest cities in North America, Québec offers a rich cultural experience that blends centuries-old architecture with vibrant French-Canadian heritage. Old Québec, with its cobblestone streets, historic forts, and stunning views, is a testament to the city’s fascinating past. Visitors will have the opportunity to immerse themselves in the city’s history, while also enjoying its modern amenities and welcoming atmosphere.

Beyond the city’s cultural allure, Québec is also a paradise for nature lovers. The province’s diverse landscapes, from the picturesque rivers and lakes to expansive forests and rugged mountains, make it an ideal destination for outdoor activities. Whether it’s hiking in the Laurentians, paddling along the St. Lawrence River, or exploring the vast wilderness of the boreal forest, Québec offers endless adventure opportunities for those seeking a connection to nature.

ATWS 2026 – A Hub for Networking and Knowledge Sharing

The Adventure Travel World Summit serves as a vital platform for networking, learning, and exploring new opportunities in the adventure tourism industry. ATWS 2026 will feature a packed schedule of educational sessions, keynote presentations, and spontaneous networking opportunities. Delegates will have the chance to engage with industry experts, share insights, and collaborate on initiatives that will shape the future of adventure travel.

One of the most anticipated features of ATWS 2026 is the Marketplace, which facilitates pre-scheduled meetings between buyers and suppliers, providing a unique opportunity for business development and product showcasing. Additionally, MediaCONNECT sessions allow delegates to pitch their story ideas to international travel writers and content creators, ensuring that the latest trends and destinations receive the attention they deserve.

For those eager to experience Québec’s adventure offerings firsthand, the “Day of Adventure” will provide an immersive experience. Attendees will have the opportunity to explore the region’s landscapes, engage in outdoor activities, and gain a deeper appreciation for the natural beauty that makes Québec such a sought-after destination.

Québec’s Continued Commitment to Adventure Travel

Québec has been a steadfast supporter of the adventure travel industry, investing in sustainable tourism and fostering partnerships with global organizations like ATTA. This commitment is reflected not only in the province’s diverse adventure offerings but also in its active participation in key industry events. Over the years, Québec has hosted multiple ATTA events, contributing to the global conversation on responsible and sustainable tourism.

The selection of Québec as the host city for ATWS 2026 is a testament to the province’s leadership in the adventure travel sector. It highlights Québec’s ongoing efforts to promote sustainable tourism practices while ensuring that adventure travelers have access to authentic and immersive experiences.

Québec City: A Destination for All Seasons

Québec City’s allure as a year-round destination is undeniable. With its enchanting winter snowfalls, vibrant spring blossoms, warm summer days, and colourful autumn leaves, the city offers a wide range of activities throughout the year. In the winter, visitors can enjoy skiing, snowshoeing, and ice skating, while the warmer months are perfect for hiking, cycling, and exploring the city’s historic sites.

The Adventure Travel World Summit 2026 will give delegates the chance to experience Québec City’s four-season appeal, with curated activities designed to showcase the best of the region’s outdoor offerings. Whether it’s a summer paddle along the St. Lawrence River or a winter trek through the snow-covered forests, Québec City promises to deliver an unforgettable adventure for all who attend.

An Event Not to Be Missed

The Adventure Travel World Summit 2026 promises to be a landmark event for the adventure travel industry, and Québec City is the perfect destination to host this global gathering. With its rich cultural heritage, stunning natural landscapes, and a strong commitment to adventure tourism, Québec is set to inspire and engage adventure travel professionals from around the world.

For those in the adventure travel industry, ATWS 2026 offers a unique opportunity to connect with industry leaders, learn from experts, and explore new business opportunities. Don’t miss the chance to be part of this exciting event and experience all that Québec City has to offer.