Quebec Joins Manitoba, Ontario, British Columbia, Alberta, Saskatchewan, and Others in Experiencing a Record Surge in Tourist Arrivals as Canada Prefers Domestic Travel Over the US: Everything You Need to Know

Published on December 11, 2025

Quebec, alongside Manitoba, Ontario, British Columbia, Alberta, Saskatchewan, and other provinces, is experiencing a record surge in tourist arrivals as Canadians choose domestic travel over the U.S. due to political tensions and other factors. In 2025, Canada’s tourism sector saw a significant uptick in domestic bookings, reflecting a growing preference for local travel experiences. Provinces like Quebec, with its rich cultural heritage, and Manitoba, Ontario, British Columbia, Alberta, and Saskatchewan, known for their stunning landscapes and outdoor adventures, have become the primary destinations for Canadians. This trend not only boosts regional economies but also highlights the country’s resilience in maintaining a thriving tourism industry despite external challenges.

Key Statistics and Trends

In 2025, Canada’s domestic tourism saw significant growth, with spending projected to reach $104 billion, an 8.3% increase from the previous year. In Q2, Canadians took 90.6 million trips, including 58.6 million same-day trips (up 12.4%) and 32 million overnight trips (up 8.4%). Domestic bookings also grew by 10% compared to the first half of 2024, with positive growth across 12 out of 13 provinces and territories, highlighting the sector’s broad recovery.

Shifting Travel Behaviours and Regional Trends in 2025

In 2025, Canada’s tourism sector experienced significant shifts in both travel behaviors and regional trends. National hotel occupancy peaked at 80.7% in August, the highest since 2014, signaling strong demand for domestic travel. Regional dispersion of tourism benefits was evident, with provinces like Newfoundland and Labrador, Prince Edward Island, Quebec, and Saskatchewan seeing over 20% growth in domestic bookings. Canadians increasingly opted for local adventures and inter-provincial travel, avoiding international trips to the U.S. due to political tensions. This “staycation” trend boosted small towns and rural communities, spreading economic benefits beyond major tourism hubs.

Newfoundland and Labrador: A Hidden Gem on the Rise

Newfoundland and Labrador saw a 20% year-over-year increase in domestic bookings in 2025, driven by its stunning landscapes and rich maritime culture. Visitors flocked to iconic sites like Gros Morne National Park and St. John’s, boosting both urban and rural economies. The tourism surge helped local businesses, accommodations, and transportation services thrive, solidifying the province as a must-visit destination in Canada.

Prince Edward Island: A 20% Surge in Tranquil Escapes

Prince Edward Island experienced a 20% increase in domestic bookings in 2025, as travelers were drawn to its idyllic coastline, historic sites, and culinary delights. The island’s famous Green Gables and red sand beaches saw increased visitors, benefitting the tourism sector and small businesses. This growth provided an economic boost, fostering job creation and highlighting the island’s appeal as a peaceful getaway.

Quebec: A Cultural Hotspot at the Heart of Canada

Quebec’s domestic tourism surged by 20% in 2025, with travelers flocking to Old Montreal, Quebec City, and the Laurentians. The province’s rich cultural and historical offerings, along with vibrant festivals, captivated tourists. This growth supported local businesses and contributed to regional economic expansion, reaffirming Quebec’s status as a top destination for domestic travelers in Canada.

Saskatchewan: Prairie Beauty Draws 20% More Visitors

Saskatchewan saw a 20% rise in domestic tourism bookings in 2025, attracting visitors with its expansive prairies and natural wonders like Prince Albert National Park. Both urban and rural areas, including Saskatoon and Regina, benefited from the increase. This boost in tourism strengthened local economies, particularly in accommodations, dining, and entertainment, positioning Saskatchewan as a growing travel hotspot.

Manitoba: Wildfires Spark Accommodation Growth

Manitoba saw a notable rise in accommodation occupancy rates in summer 2025, driven in part by wildfire evacuations. The influx of evacuees boosted demand in urban areas like Winnipeg. Beyond this temporary factor, the province’s natural beauty and outdoor experiences, including its lakes and national parks, contributed to increased tourism, highlighting Manitoba as an emerging domestic destination.

Nova Scotia & New Brunswick: Atlantic Canada’s Rising Stars

Nova Scotia and New Brunswick posted impressive domestic tourism growth in 2025, thanks to their breathtaking coastlines, cultural heritage, and festivals. The Cabot Trail and Bay of Fundy drew more visitors, benefiting local businesses and boosting regional economies. The growth in these provinces helped solidify Atlantic Canada as an essential contributor to Canada’s overall tourism success.

British Columbia & Alberta: Western Wonders Attract More Tourists

British Columbia and Alberta saw a surge in domestic bookings in 2025, particularly in regions like West Kelowna, Whistler, Langley, and Canmore. The popularity of outdoor activities such as skiing in Whistler and exploring Banff National Park drove increased tourism. This growth boosted local hospitality and tourism sectors, making Western Canada a prime destination for Canadian travelers.

Ontario: Blue Mountain and Beyond Spark Domestic Growth

Ontario experienced a rise in domestic bookings in 2025, with Blue Mountain becoming a top destination for both skiing and outdoor adventures. The province’s mix of urban attractions and natural beauty, including Toronto, Niagara Falls, and Ontario’s wilderness, saw increased interest. This growth benefited Ontario’s tourism infrastructure, supporting local businesses in hospitality, recreation, and services.

Decline in Cross-Border Travel Between US and Canada in 2025

From January to October 2025, the number of passenger vehicles crossing the U.S.-Canada border fell by nearly 20% compared to the same period in 2024, according to JEC analysis based on U.S. Customs and Border Protection travel statistics. In November 2025, U.S. residents arriving in Canada by air decreased by 12.6% year-over-year, while arrivals by automobile declined 11.5%. Similarly, Canadian-resident return trips from the United States by air dropped 19.3% in November 2025, further illustrating a reduction in cross-border travel.

Quebec, alongside Manitoba, Ontario, British Columbia, Alberta, Saskatchewan, and other provinces, is experiencing a record surge in tourist arrivals as Canadians choose domestic travel over the U.S. due to political tensions and other factors.

Conclusion

Quebec, alongside Manitoba, Ontario, British Columbia, Alberta, Saskatchewan, and other provinces, is experiencing a record surge in tourist arrivals as Canadians increasingly choose domestic travel over trips to the U.S. This shift in travel patterns, driven by political tensions and other factors, has positioned Canadian provinces as top destinations for local travelers. The growing preference for domestic tourism is helping boost regional economies, with provinces like Quebec and Saskatchewan benefiting from increased bookings and visitors. As Canada continues to prioritize local adventures, it is clear that the country’s diverse and beautiful landscapes, combined with a strong sense of national identity, are drawing Canadians to explore their own backyard in record numbers.