Queen Anne: New luxury brands and unique gallery for elevated retail experience

Thursday, February 29, 2024

With just under three months until the debut of its latest vessel, Cunard has provided a glimpse into the enhanced retail encounters awaiting travelers aboard Queen Anne.

As the world’s foremost luxury cruise line, Cunard has disclosed a distinctive array of 115 renowned brands set to grace the ship, ranging from esteemed watchmakers like Bremont to the beauty wing of renowned French fashion house, Chanel.

Of these brands, 27 represent inaugural collaborations for Cunard, including notable names like Hugo Boss, Raishma, Chapel Down, Whittard, and 886 Royal Mint. Notably, Garrard, the esteemed official crown jeweler of the UK, will establish its premier onboard boutique with Cunard.

In tandem with a meticulously selected array of fellow Walpole brands, Queen Anne will inaugurate a new era of onboard shopping. Walpole, the official representative body for British luxury, welcomed Cunard as a member in 2019.

Designed by Sybille de Margerie, Queen Anne’s reimagined retail spaces will feature meandering pathways fostering exploration and discovery, guiding guests seamlessly through diverse sections.

From luminous boutiques with panoramic sea vistas housing coveted jewelry, apparel, accessories, and gifts to thoughtfully curated assortments of pre-loved designer accessories for sustainable indulgence, Queen Anne will showcase various feature areas offering immersive shopping experiences.

The Grand Lobby Boutiques stand as the pinnacle of retail indulgence, housing the inaugural Garrard fine jewelry boutique at sea, alongside Queen Anne’s Cabinet of Curiosities and Experience Lounge.

The Cabinet of Curiosities introduces a captivating concept, presenting 38 display cases showcasing curated treasures from a myriad of luxury brands, celebrating the allure and adventure of travel.

This immersive rotunda gallery will exhibit a 360-degree array of collectibles, jewelry, fashion, and art from Cunard’s partner brands, complemented by unseen treasures from the luxury cruise line’s archives.

Adding to Queen Anne’s elevated retail offerings is the Experience Lounge, seamlessly blending retail with culinary experiences, elevating activations and events onboard.

To further enrich the guest experience, Queen Anne will feature a dedicated Shopping Host, a unique role within the Cunard fleet. This personal shopping concierge will offer extensive knowledge of available offerings and brand narratives, ensuring a fulfilling retail journey for guests.

Moreover, a personalization desk will be available for guests seeking to imbue purchases with a personal touch through engraving, embossing, and more.

Throughout her inaugural season, Queen Anne will embark from Southampton on voyages to the Mediterranean, Scandinavia, the Canary Islands, and the Norwegian Fjords, encompassing over 60 distinct destinations across 16 countries, including several of Europe’s most captivating ancient cities.

Katie McAlister, President of Cunard, said: “Luxury ocean travel is all about escapism and being immersed in a world full of unique and enriching experiences. It’s a philosophy we are passionate about bringing to life with our new ship Queen Anne, which is why we are all so excited about her elevated retail offering. Nowhere else will travellers be able to find such a beautifully curated collection of luxury brands at sea, or learn about heritage brands in such an engaging way as with Queen Anne’s Cabinet of Curiosities.”

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