Queensland Unveils Naara as First-Ever Mascot for AFC Women’s Asian Cup 2026, Set to Boost Economy and Global Sports Tourism in Australia

Published on December 5, 2025

The Gold Coast has marked a historic milestone for women’s football with the unveiling of the official mascot for the 2026 AFC Women’s Asian Cup. Naara, a fire horse, was revealed as the symbol of courage and strength in preparation for one of the most anticipated tournaments in women’s football. The event, which will kick off on 1 March 2026, will bring together 12 top football nations from Asia and the Middle East. Matches will be hosted in key Australian cities including the Gold Coast, Perth, and Sydney, highlighting Queensland’s growing role as the nation’s sporting hub.

Queensland: A Global Hub for Sporting Events

The unveiling of Naara aligns with Queensland’s broader ambition to position itself as the events capital of Australia. The Crisafulli Government has been working tirelessly to bring global sporting events to Queensland, contributing to the state’s stronger economy. The announcement of the Women’s Asian Cup is a testament to this commitment, providing not only sporting excitement but also an economic boost. The expected $12.5 million injection into Queensland’s economy from this event further demonstrates the immense value that international sports tournaments bring to local communities.

As part of its Destination 2045 tourism plan, Queensland aims to increase its global visibility, attracting international visitors while cementing its reputation as the nation’s sporting capital. Minister for Tourism Andrew Powell highlighted the significance of securing tournaments like the AFC Women’s Asian Cup, emphasizing how such events help create unforgettable experiences for both visitors and locals.

The upcoming AFC Women’s Asian Cup is just one example of the type of global events that the government aims to host, with many more on the horizon in the coming years.

Naara: A Symbol of Courage and Culture

Naara, the fire horse mascot, represents much more than just a symbol for the AFC Women’s Asian Cup; she embodies courage, culture, and ambition. The mascot, reflecting a fusion of Asian traditions and Australia’s First Nations heritage, has been introduced as a powerful reminder of the global nature of football.

Sarah Walsh, Chief Operating Officer of the AFC Women’s Asian Cup Australia 2026™ Local Organising Committee, described Naara as an authentic representation of the cultural blend that the tournament will celebrate. The mascot serves as a tribute to the tournament’s Asian roots while recognizing the significance of the host nation’s unique cultural identity.

The introduction of Naara also marks an important moment for Australian women’s football, highlighting how football can unite diverse cultures and inspire people of all backgrounds. Naara is poised to be a symbol of courage, both for the players taking part in the tournament and for the young girls and women who look up to these athletes as role models.

Volunteers Play a Key Role in Making the Event Happen

The launch of Naara coincided with International Volunteer Day, a day set aside to acknowledge the vital role volunteers will play in the success of the AFC Women’s Asian Cup 2026. More than 400 volunteers will be crucial in making the event a reality, and their contributions will be felt throughout the duration of the tournament.

Queensland’s growing volunteer base will be essential for delivering the tournament across multiple cities, with volunteers helping with everything from match-day logistics to fan engagement. Football Queensland CEO Robert Cavallucci noted the excitement surrounding the event, emphasizing the importance of volunteers in delivering a seamless experience for both players and spectators.

The upcoming tournament is expected to inspire future generations of athletes, particularly young girls, to get involved in sports and follow the path laid by these talented women. As the local community rallies behind the event, it sets the stage for a legacy of increased female participation in football and other sports.

The Gold Coast’s Contribution to the Tournament

The Gold Coast is set to host six matches at the Gold Coast Stadium in Robina, including four group-stage fixtures and a crucial Matildas match on 5 March 2026. The tournament’s presence in the Gold Coast is not only a significant milestone for the region but also an opportunity to showcase the city’s sporting infrastructure and its role in fostering international sporting events.

The economic impact of these events is considerable, with the Gold Coast benefiting from a boost to local tourism and hospitality sectors. The matches will draw football fans from across Australia and around the world, filling local hotels, restaurants, and attractions. The influx of visitors will help raise the profile of the Gold Coast as a premier sports tourism destination, with the potential for long-term benefits in terms of international recognition and future events.

Moreover, the city will also play a pivotal role in the FIFA Women’s World Cup qualification play-off, which will feature crucial double-header matches. These play-offs will determine which teams will secure their spots in the 2027 FIFA Women’s World Cup in Brazil, adding another layer of excitement to the region’s role in the global football calendar.

A Bright Future for Women’s Football

The AFC Women’s Asian Cup 2026 marks a pivotal moment for women’s football in Australia and across the globe. The tournament is set to break records and deliver unforgettable moments, inspiring the next generation of footballers and fans alike. As Minister for Sport and Racing Tim Mander noted, this tournament will be one for the history books, and it’s the start of a new era for women’s football.

The involvement of volunteers, the introduction of Naara, and the upcoming matches in Queensland underscore the importance of community support in making the tournament a success. As Australia prepares to host one of the most prestigious women’s football tournaments, the country’s commitment to fostering a thriving sporting culture is clearer than ever.