Radisson Hotel Group Opens Their First Radisson Collection Resort in Santorini, Expanding Luxury Hospitality in Greece and Aegean Region for the Long-Term Tourism Growth

Published on December 18, 2025

The Radisson Hotel Group has announced the upcoming launch of their first-ever Radisson Collection Resort in Santorini, which is scheduled to launch in 2028. The new luxury resort, which will be housed in the Aegean island of Santorini, is expected to host 142 rooms and suites that are designed to offer a luxurious stay experience to travelers. The hotel also provides guests with access to some of the world’s most sought-after luxury vacation spots in Santorini.

This is the Radisson Hotel Group’s inaugural luxury brand foray in Greece, thus reinforcing the group’s strategic focus on expanding its luxury brand presence in the Aegean/Southern Europe. This luxury resort is planned ideally in the prime location of Akrotiri, which is one of the most sought-after destinations on the beautiful Greek island of Santorini, boasting undisputed views of the Atlantic Ocean, as well as the popular landmarks on the island.

A Gateway to Expanding Hospitality in the Aegean Region

The introduction of Radisson Collection in Santorini aligns with Greece’s increasing demand for high-end tourism and luxury accommodations. Santorini, already a globally recognized tourism destination, is set to benefit from the luxury hospitality expansion, with the Radisson Collection Resort contributing significantly to the future growth of luxury tourism in the Aegean region.

With Radisson Hotel Group’s expansion, the Aegean region will continue to attract more global tourists, particularly those seeking exclusive experiences, wellness tourism, and authentic cultural immersion. The luxury market in Greece and the Aegean islands has seen sustained growth, with travelers looking for unique, boutique experiences that blend modern amenities with local heritage. The Radisson Collection Santorini will meet this demand, setting new standards for luxury tourism in the region.

A Strong Future Impact on Greece’s Tourism and Economic Growth

As Santorini continues to grow in popularity, the Radisson Collection Resort will serve as a key contributor to the region’s tourism economy. The hotel’s development will attract affluent travelers from around the world, creating new business opportunities and economic benefits for the local economy. The hotel will generate employment, especially in hospitality, wellness, and tourism services, boosting local job creation and strengthening the island’s economic foundation.

The opening of the Radisson Collection Santorini also aligns with Greece’s broader tourism strategy to diversify and expand its luxury tourism offerings. By positioning Santorini as a key player in the luxury travel market, this development will drive long-term tourism growth, increasing tourism receipts and supporting the broader Greek economy.

Sustainability and Innovation Driving Future Hospitality Growth

As the demand for sustainable luxury tourism increases, the Radisson Collection Santorini will set an example for sustainable hospitality practices in the region. The hotel is expected to integrate eco-friendly practices, from green energy solutions to sustainable construction materials, ensuring that its operations have minimal environmental impact. This aligns with the global tourism trend toward eco-conscious travel, where luxury travelers increasingly seek destinations and accommodations that emphasize environmental responsibility.

The future growth of sustainable tourism in Greece and the Aegean will be driven by the success of initiatives like Radisson’s sustainable hotel offerings, positioning the country as a leader in eco-tourism. This will not only attract a new segment of eco-conscious luxury travelers but will also encourage other hospitality brands to adopt sustainable practices, contributing to the long-term viability and appeal of the region’s tourism sector.

Cultural Integration and Local Identity: Enhancing the Traveler Experience

The Radisson Collection Santorini will also emphasize cultural integration, offering travelers the opportunity to connect with local traditions and artistic expressions. The resort’s design and services will highlight Santorini’s unique identity, from the architecture to the dining experiences, ensuring that the island’s local culture is woven into every aspect of the guest experience. This approach not only provides visitors with a luxury experience but also fosters a deeper connection to the island’s heritage.

As more travelers seek authentic cultural experiences, the success of this hotel will encourage the future growth of culturally immersive luxury tourism in Greece, driving interest in regions that are known for their rich history and cultural offerings.

Radisson Collection Santorini as a Catalyst for Future Luxury Tourism

The opening of Radisson Collection, Santorini in 2026 is poised to make a historic entry into Greece’s luxury hospitality industry, going a long way in shaping the tourist growth dynamics in Santorini and also the Aegean area. As a sustainable and luxury service-oriented destination that also seeks to immerse its guests, Radisson Collection, Santorini is set to redefine luxury hospitality service offerings in the Aegean region.

Interestingly, this growth focuses on the future of luxury travel in the Aegean region, with vacation spots such as Santorini drawing many upscale tourists. With the emphasis on targeted growth in the luxury travel market by the Radisson Hotel Group, the new addition of the Radisson Collection Hotel in Santorini will certainly help shape the future of travel in this region.