Record Tourism in Thailand: Millions of Visitors and Increased Spending for New Year Holidays

Published on December 10, 2025

As of December 7, 2025, Thailand has welcomed a total of 30,273,872 foreign visitors, reaching a significant milestone in its tourism industry. This number, however, marks a 7.19% decrease compared to the same period in 2024, indicating a slight dip in the overall volume of tourists. Despite this, the country continues to generate substantial revenue from tourism, with these visitors contributing an estimated 1,405,480 million baht in spending, highlighting the enduring appeal of Thailand as a global travel destination.

Tourism has long been a cornerstone of Thailand’s economy, and the recent figures underscore the continued strength of its tourism industry, even in the face of a slight decrease in arrivals. The tourism sector remains a key driver of Thailand’s overall economic performance, providing jobs, boosting local businesses, and contributing to national income. With its diverse attractions, including its stunning beaches, vibrant cities, cultural heritage, and world-renowned cuisine, Thailand continues to capture the interest of travelers from across the globe.

Key Factors Behind the 7.19% Decrease in Arrivals

The 7.19% decrease in foreign arrivals this year can be attributed to several factors. While Thailand remains one of the top destinations in Southeast Asia, global travel patterns have shifted in recent years, influenced by factors such as economic conditions, geopolitical developments, and post-pandemic recovery. The tourism industry has seen fluctuations in demand due to the impact of these global trends, with some regions experiencing a stronger rebound than others.

The country’s efforts to boost tourism, including enhanced marketing campaigns and improved infrastructure, have helped mitigate some of the decline. However, external challenges such as higher travel costs, shifting traveler preferences, and the recovery of other regional destinations have contributed to the overall dip in arrivals.

Despite the decrease in visitor numbers, Thailand remains one of the most visited countries in the world, attracting millions of tourists each year. The decrease in arrivals may reflect a recalibration rather than a fundamental downturn in Thailand’s tourism sector, as the country continues to diversify its offerings and attract new types of travelers.

Revenue Generation from Tourism

Thailand’s tourism sector continues to play a crucial role in the national economy. In 2025, foreign tourists generated an estimated 1,405,480 million baht in revenue, showcasing the significant economic contribution of the sector. This figure highlights the spending power of international visitors, particularly in key industries such as hospitality, retail, food, and transportation.

Spending from tourists helps to sustain a wide range of businesses across the country, from large international hotel chains to small local shops, restaurants, and cultural attractions. With the growth of niche markets, such as eco-tourism, wellness tourism, and cultural experiences, there has been a diversification in the types of tourism that are thriving in Thailand. This also includes increasing demand for luxury travel experiences, further boosting revenue from high-spending tourists.

Top Destinations and Attractions in Thailand

Despite the slight decrease in tourist arrivals, Thailand’s reputation as a premier tourist destination remains unchanged. The country is known for its diverse range of attractions, which cater to different interests and demographics. Whether travelers are seeking relaxation, adventure, or cultural enrichment, Thailand offers something for everyone.

• Bangkok: The vibrant capital city continues to draw millions of visitors each year. Famous for its bustling markets, ornate temples, and vibrant street life, Bangkok offers a rich cultural experience, as well as world-class shopping, dining, and nightlife.
• Chiang Mai: Known for its ancient temples, cultural festivals, and stunning mountain landscapes, Chiang Mai in northern Thailand attracts travelers seeking a more serene and cultural experience.
• Phuket: As Thailand’s largest island, Phuket remains one of the most popular beach destinations in Southeast Asia. With its pristine beaches, luxury resorts, and lively nightlife, Phuket continues to be a top choice for international tourists.
• Ayutthaya: This UNESCO World Heritage Site, located just north of Bangkok, is home to the ruins of the ancient capital of the Kingdom of Siam. Visitors can explore the historical temples, palaces, and monuments that date back to the 14th century.
• Pattaya: A major beach destination, Pattaya offers a combination of relaxation, water sports, and vibrant entertainment. The city is also known for its family-friendly attractions and cultural experiences.
• Ko Samui and Ko Phi Phi: These iconic islands in southern Thailand remain popular with international tourists, offering stunning beaches, luxury resorts, and crystal-clear waters perfect for diving, snorkeling, and island-hopping.

The Role of Domestic and Regional Tourism

While international arrivals have dipped slightly, domestic tourism has shown resilience. The growing number of Thai travelers exploring their own country has helped to offset some of the decline in foreign visitor numbers. This trend is expected to continue, with local tourism being a key component of Thailand’s overall travel industry.

Additionally, regional tourists from neighboring countries, such as China, Malaysia, and Singapore, continue to make up a significant portion of foreign arrivals. These markets are expected to grow, especially as air travel becomes more accessible and affordable, offering a steady stream of visitors to Thailand.

Conclusion

Thailand’s tourism industry has proven to be resilient, even with the 7.19% decrease in international arrivals during 2025. The estimated revenue of 1,405,480 million baht generated from tourism underscores the ongoing importance of the sector to the national economy. With its diverse attractions, rich culture, and vibrant hospitality scene, Thailand continues to be one of the most sought-after destinations for travelers worldwide.

While challenges such as global economic conditions and shifting travel trends may have affected the numbers, the future of Thailand’s tourism remains promising. As the world adjusts to new travel dynamics, Thailand’s status as a leading tourist destination in Southeast Asia is set to endure, with the country continuing to evolve its offerings to meet the demands of both international and domestic travelers.