Regent Seven Seas Cruises partners with Aston Martin Aramco Formula One for lifetime experiences

Monday, February 19, 2024

Regent Seven Seas Cruises announces a landmark partnership with the iconic Aston Martin Aramco Formula One Team, becoming the team’s first official Global Cruise Line Partner.

As part of the partnership, Regent and Aston Martin Aramco Formula One Team will collaborate to create exclusive experiences for luxury travellers. Carefully curated programmes ashore, such as VIP Aston Martin Formula One Team driving experiences and tours of the team’s state-of-the-art AMR Technology Campus in Silverstone, along with unique Spotlight Voyages will immerse guests into the worlds of ultra-luxury cruising and high-performance motor racing. This multi-year collaboration recognises the shared belief that perfection, precision and luxury is in every detail.

“We are thrilled to announce our new partnership with the Aston Martin Aramco Formula One Team, a brand that shares our values for excellence and luxury,” said Andrea DeMarco, President of Regent Seven Seas Cruises. “The Aston Martin Aramco Formula One Team is the epitome of high performance in Formula One which aligns perfectly with Regent’s world-renowned reputation for delivering unrivalled experiences.

Together with the Aston Martin Aramco Formula One Team, we hope to deliver once-in-a-lifetime memories to all our guests, providing opportunities for further discovery and enrichment on our sailings.”

Jefferson Slack, Managing Director – Commercial & Marketing, Aston Martin Aramco Formula One Team said: “The Aston Martin Aramco Formula One Team is delighted to embark on this exciting journey with Regent Seven Seas Cruises – a brand that truly shares our commitment to performance and the pursuit of perfection. Both brands understand how important those once-in-a-lifetime moments are and the attention to detail that goes into delivering them. Together, I know that we can offer unparallelled experiences to guests across the globe and celebrate the moments that count.”

Regent Seven Seas Cruises will work closely with the Aston Martin Aramco Formula One Team, to mark the moments that count, delivering once-in-a-lifetime experiences together. As part of the partnership, the Regent logo will be proudly displayed on the soon-to-be-revealed AMR24 race car, drivers’ race suits and all official apparel worn by team personnel at races, glimpsing into the world of opulent luxury cruises while on the racetrack.

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