Regent Seven Seas Cruises Shatters Records with Seven Seas Prestige Launch, Fueling Ultra-Luxury Cruise Boom

Published on July 9, 2025

By: Tuhin Sarkar

The ultra-luxury cruise market is sailing into a new era—and Regent Seven Seas Cruises is at the helm. The brand has just smashed its own booking records with the launch of Seven Seas Prestige, proving that even in a complex travel market, demand for the finest experiences at sea has never been stronger.

When reservations opened on June 25, 2025, Regent saw its biggest single-day booking figures for a new ship launch. Bookings surged past the previous record, set during the 2018 launch of Seven Seas Splendor, by an impressive 26%. The response underscores a powerful trend reshaping the cruise industry: affluent travellers are eager to invest in spacious suites, bespoke service, and exclusive itineraries.

Skyview Regent Suite Sells Out on Multiple Voyages

One of the biggest indicators of the luxury sector’s vitality came from sales of the Skyview Regent Suite. With a price tag of $25,000 per night, this opulent accommodation has rewritten expectations for high-end cruising.

On launch day alone, the Skyview Regent Suite sold out on six of 13 available sailings for Seven Seas Prestige’s inaugural season. This is a record-breaking performance for Regent’s top-tier product and a clear signal of how ultra-luxury travellers are prioritising unique, high-value experiences.

At nearly 8,800 square feet, the Skyview Regent Suite will be the largest all-inclusive ultra-luxury cruise ship suite in history. Beyond sheer size, it promises an unmatched level of privacy, custom services, and panoramic views, cementing its place as a symbol of modern maritime luxury.

Seven Seas Prestige: A New Era for Regent’s Fleet

Scheduled for delivery in December 2026, Seven Seas Prestige marks a turning point for Regent Seven Seas Cruises. It will be the brand’s first new ship class in a decade and represents a significant evolution in design and scale.

At 77,000 gross tons, Seven Seas Prestige is 40% larger than Regent’s previous vessels but will carry only 10% more guests, with a capacity of 822 passengers served by 630 crew members. This focus on generous space per guest aligns with growing demand for privacy and personalisation among affluent travellers.

Luxury cruising is no longer solely about lavish décor or gourmet dining—it’s about space, serenity, and flexibility. Regent’s approach ensures guests enjoy ample personal room and an elevated sense of exclusivity.

Innovative Suite Designs and New Dining Concepts

Seven Seas Prestige will offer all-balcony suites across 12 categories, including four entirely new suite designs. Notable among these are the two-level Skyview Suites, offering expansive layouts that mirror the ambiance of private penthouses rather than traditional cruise cabins.

These innovative accommodations reflect Regent’s ambition to redefine what ultra-luxury at sea means. Travellers are no longer content with traditional layouts—they seek experiences that blend comfort with novelty and extravagance.

Dining will be another star attraction. Seven Seas Prestige will feature seven specialty restaurants and a total of 11 dining experiences. One highlight is Azure, a new mezze-style Mediterranean concept designed to appeal to sophisticated palates eager for contemporary culinary adventures.

The Most Inclusive Luxury Experience®

Regent’s business model hinges on its promise of The Most Inclusive Luxury Experience®. For high-spending travellers, seamless convenience and value remain critical drivers when choosing ultra-luxury cruises.

Seven Seas Prestige will uphold that reputation by offering unlimited shore excursions, fine wines and spirits, valet laundry, Starlink WiFi, and comprehensive onboard entertainment—all included in the fare. This approach not only attracts luxury clients but provides travel advisors with compelling selling points in a competitive marketplace.

In today’s environment, where travellers are increasingly conscious of hidden costs and value perception, the appeal of truly all-inclusive cruising has never been stronger.

Itineraries Focus on Boutique Ports and Immersive Experiences

Beyond hardware and amenities, Regent knows that destination is everything. Seven Seas Prestige’s inaugural season will include 13 voyages traversing the Caribbean and Europe.

Instead of focusing solely on headline ports, Regent is highlighting boutique destinations like Cartagena and St. Lucia, paired with multiple overnight stays in ports. These carefully curated itineraries cater to guests who want deeper cultural connections rather than rushed sightseeing.

Such immersive experiences are in high demand as luxury travellers shift away from superficial tourism. They seek authenticity, unique cultural interactions, and the chance to explore destinations at a more leisurely pace.

Record Sales Reflect Broader Ultra-Luxury Trends

The unprecedented launch-day success of Seven Seas Prestige mirrors broader trends in the ultra-luxury sector. Affluent consumers, especially those who delayed travel during pandemic years, are eager to indulge in transformative experiences.

Recent reports from luxury travel analysts show that high-net-worth travellers are booking further out, often splurging on larger accommodations and private experiences. The spike in demand for premium suites, such as the Skyview Regent Suite, underlines this willingness to pay for exclusivity and space.

Additionally, travel professionals note that wellness, privacy, and unique storytelling increasingly define luxury travel choices. Regent’s new ship appears designed precisely to answer these market demands.

Strategic Impact on the Cruise Industry

Seven Seas Prestige’s launch and record sales will have ripple effects throughout the cruise industry. Competitors in the ultra-luxury sector, including Silversea, Seabourn, and Crystal, are all rolling out new ships or refreshed offerings. Regent’s successful bookings place competitive pressure on others to match or surpass the high bar set by Seven Seas Prestige.

Moreover, the project signals growing confidence in shipbuilding and luxury cruising despite past market volatility. Fincantieri’s involvement as builder also reinforces the Italian shipyard’s leadership in constructing innovative, high-end vessels.

A New Chapter for Regent and Luxury Cruising

Seven Seas Prestige represents much more than a new ship—it’s a statement of Regent Seven Seas Cruises’ vision for the future. As the brand’s first new class in a decade, it promises to elevate the ultra-luxury cruise experience to new heights.

From record-breaking suite sales to innovative design, Regent is positioning itself firmly at the forefront of luxury travel. For travel professionals, this is a ship to watch closely. It offers compelling new products for discerning clients and demonstrates how powerful demand remains in the ultra-luxury cruise space.

As the world’s appetite for extraordinary travel experiences grows, Regent’s bold leap forward suggests that the ultra-luxury sector is not just recovering—it’s ready to thrive like never before.