Registration now open for Thailand Travel Mart Plus 2024

Wednesday, February 7, 2024

The premier B2B event for Thailand’s travel industry, Thailand Travel Mart Plus (TTM+) 2024, is set to take place from June 5th to 7th at the JW Marriott Khao Lak Resort and Spa in Khao Lak, Phang-nga.

Ms. Thapanee Kiatphaibool, TAT Governor, said “This year’s edition of TTM+ will continue its well-established position as the premier showcase of Thai tourism. Buyers and sellers will come together and build on existing business partnerships and forge new ones. Equally important, the event will shine a spotlight on the transformation of Thai tourism towards more meaningful travel with a focus on high-value and sustainable tourism. TTM+2024 is expected to create around 15,000 business appointments, generating over 2 billion Baht”

The 2024 edition of TTM+ is anticipated to attract over 950 participants, including 420 buyers from 50 different countries across major and emerging markets such as Europe, ASEAN, East Asia, America, Australia, Eastern Europe, the Middle East, South America, and South Africa.

Around 430 sellers from various regions of Thailand, including Central, Eastern, Northern, Northeastern (Isan), and Southern areas, will be present to exhibit an extensive range of tourism products and services. These offerings highlight Thailand’s rich travel experiences anchored in the country’s soft-power pillars – Food, Film, Festival, Fight, and Fashion – along with a broad spectrum of sustainable tourism options.

Mr. Siripakorn Cheawsamoot, TAT Deputy Governor for International Marketing – Europe, Africa, the Middle East, and the Americas, said “TAT will exert every effort to ensure that the TTM+ 2024 yields substantial results for all participants as well as the host destination and local tourism industry partners. This year, TTM+ will be focussed on sustainability, offering discounts to Thai sellers who operate their businesses sustainably. Other than buyers that are coming from the major markets like Europe, Americas, East Asia, Southeast Asia, and Australia, TAT expects to see buyers from new markets such as Eastern Europe, the Middle East, South America, and South Africa, and buyers who are new to Thailand.”

The agenda for TTM+ 2024 features a lineup beginning with registration, the opening ceremony, TTM Talk, Thailand Product Update, an on-site appointment session, and a welcome reception on June 5th, followed by two comprehensive days of buyer/seller meetings on June 6th and 7th. Attendees will have the opportunity to participate in pre-tours of Phang-nga that showcase wellness, soft adventure, and sustainability initiatives, in addition to post-tours that allow exploration of various locales across Thailand’s five regions.

The Tourism Authority of Thailand (TAT) is coordinating TTM+ 2024 in collaboration with the Phang-nga Province, the Phang-nga Tourism Association, various tourism-related associations and clubs, as well as partners from both the public and private sectors involved with the post-tour destinations.

Mr. Supoj Rodruang Na Nongkhai, Governor of Phang-nga Province, said, “We are ready to welcome all participants attending the TTM+ 2024 with all measures in place to facilitate smooth travel. The tourism sector is one of the most important income generators for Phang-nga.”

Located 788 kilometres south of Bangkok and approximately an hour’s drive from Phuket International Airport, the picturesque beach resort of Phang-nga in Southern Thailand is renowned for its breathtaking natural landscapes. The province is home to three national parks: Ao Phang Nga, Mu Ko Surin, and Mu Ko Similan, which are celebrated for their stunning beauty. Additional attractions include the renowned fishing village of Ko Panyi, Tham Phung Chang cave famous for its impressive stalagmites and stalactites, exhilarating whitewater rafting on the Song Phraek River, and the serene Khao Lak Beach.

Mr. Lertsak Ponklin, President of Phang-nga Tourism Association, said, “The Phang-nga tourism industry is honoured to be a part of hosting TAT’s flagship TTM+ event. We’re preparing to showcase one-of-a-kind, meaningful and sustainable tourism experiences Phang-nga has to offer to tourists from around the world.”

The TTM+ 2024 is expected to gain numerous exposure from some 100 local and international media expected to attend the event.

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