Resonating Mumbai spirit: Festival debuts anthem ‘Mumbai Ek Tyohar Hai

Friday, January 5, 2024

The buzz surrounding the Mumbai Festival 2024 has soared to new heights with the initiation of influencer marketing aimed at spreading awareness about the festival. An exciting highlight is the “Mumbai Ek Tyohar Hai Hookstep Challenge,” choreographed by Remo D’Souza. Social media users and influencers are invited to create their versions of this thrilling challenge, sharing them on social platforms to spread festive joy and have a chance to win passes for various activities at the Mumbai Festival.

“Mumbai Ek Tyohar Hai” showcases an impressive lineup of acclaimed vocalists, including Sukhwinder Singh, Shankar Mahadevan, Harshdeep Kaur, Falguni Pathak, Avadhoot Gupte, and The Dharavi Dream Project, each bringing their unique musical styles. This collaboration embodies Mumbai’s cultural diversity, celebrating a range of musical talents and encapsulating the essence of the city’s spirit within its melody.

The anthem, set to become the city’s pulsating heartbeat, will resonate across Mumbai’s streets throughout the Mumbai Festival, scheduled from January 20 to January 28, 2024.

Under the banner of “Everyone’s Invited,” the Mumbai Festival aims to bring together people from diverse backgrounds to revel in the festive ambiance of this cultural event.

Crafting the “Mumbai Ek Tyohar Hai” anthem was a cherished opportunity that resonates with Mumbai’s cosmopolitan essence. Embracing voices from across the nation, the anthem harmonizes diverse influences and genres, symbolizing the city’s unity in diversity.

Through a blend of instruments and melodies, the anthem pays tribute to Mumbai’s multiculturalism. Reflecting Marathi, Gujarati, and Punjabi cultures seamlessly interwoven in the city’s fabric, the anthem incorporates the beats of Nasik Dhol, the rhythms of Garba, and the vibrant echoes of Balle Balle.

Featuring iconic voices and capturing the essence of their respective regions, the anthem embodies Mumbai’s perpetual festive vibe, represented by voices like Sukhwinder, Falguni Pathak, Avadhoot Gupte, Harshdeep Kaur, and the Dharavi Boys, who express the underbelly of the city through their rap.

This anthem encapsulates Mumbai’s spirit—a melodic saga uniting diverse cultures into one symphony, echoing the unity within the city of dreams.

As the Mumbai Festival approaches, the anthem serves as a teaser for the cultural extravaganza awaiting everyone, promising a nine-day celebration that will captivate tourists and residents alike.

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