Rising Costs Drive UK Tourists Towards Budget-Friendly Beach Escapes

Published on December 3, 2025

British tourists are increasingly opting for budget-friendly beach breaks instead of expensive city escapes. The ongoing rise in living costs, inflation, and travel prices is reshaping the UK tourism landscape, driving more holidaymakers to seek sun-soaked coastlines instead of urban getaways. With flights, hotel prices, and everyday expenses in cities continuing to climb, many are finding solace in the affordability of beach destinations that offer value for money and a much-needed escape from rising living costs.

This shift in travel preferences comes as the UK’s domestic tourism market remains robust. Despite the economic pressures facing the country, travel experts say that more Brits are exploring their own shores. Research from VisitBritain highlights that domestic travel has witnessed a steady increase, particularly in coastal areas. For many, beach holidays offer a simpler, more affordable alternative to the increasingly costly city breaks.

Budget Beach Holidays: The New Go-To Choice

The growing appeal of coastal destinations in the UK has become evident. Data from the Office for National Statistics (ONS) reveals that UK residents have taken more domestic trips in recent months, with many opting for beach holidays close to home. These destinations not only provide a break from rising prices but also offer the charm of sun, sea, and sand at a more reasonable cost than traditional city breaks. Cities, with their higher hotel prices and transport costs, are seeing a decline in interest, especially from budget-conscious travellers looking to make their money go further.

The trend is clear: affordable beach holidays are now one of the top choices for Brits. While the allure of city breaks and cultural hotspots has always been strong, the rising cost of living has made these options less attractive. In contrast, coastal resorts and lesser-known beach destinations offer a refreshing, value-for-money alternative. Short-haul beach destinations, such as those in southern England or nearby Europe, are seeing increased demand from travellers seeking relaxation without breaking the bank.

The Impact of Rising Prices on Travel Choices

The shift towards beach holidays is largely driven by the economic climate. As inflation continues to affect everyday expenses, British tourists are becoming more discerning about their holiday spending. While traditional overseas city destinations may have once been the go-to option for short breaks, the rising cost of travel is making these experiences feel less accessible. Airfares, hotel rates, and dining costs in cities are rising at a pace that many tourists are finding hard to keep up with.

The change in preference is a direct result of these financial pressures. Many holidaymakers are choosing to travel during off-peak periods, seeking affordable breaks that provide value without compromising on enjoyment. It’s not just the cost of flights that’s deterring travellers; high hotel rates in urban centres have made it clear that budget-conscious Brits are increasingly looking for cheaper, nearby alternatives.

Domestic Travel Boosting UK Economy

This shift in travel behaviour has had a noticeable impact on domestic tourism. The UK tourism industry is benefiting from the rise in staycations, with local businesses in coastal towns and rural areas seeing an uptick in bookings. According to VisitBritain, over 18 million overnight trips were made within England in Q2 2025 alone, with coastal destinations showing strong growth in visitor numbers. This surge in domestic travel has been vital for local economies, as spending by holidaymakers contributes significantly to regions traditionally reliant on tourism.

Coastal areas are becoming hotspots for travellers looking for a mix of relaxation, nature, and budget-conscious options. Destinations such as Cornwall, Devon, and the Norfolk coast are gaining popularity, offering the ideal combination of picturesque views and affordable accommodations. This trend is helping to drive recovery for local tourism industries that rely on seasonal visitors.

Looking Ahead: The Future of UK Travel

As 2025 continues, experts predict that this shift in travel preferences is likely to stay. Rising costs, along with increased interest in sustainable and local travel, mean that domestic beach holidays will continue to thrive. Marketers and tourism boards will likely focus on promoting these destinations, highlighting their affordability, natural beauty, and the sense of escape they provide to weary tourists.

In the coming years, we can expect to see a stronger emphasis on value-for-money holidays, especially for families and those on tighter budgets. More people are likely to seek out destinations that offer a good balance of quality and cost, such as smaller coastal towns or lesser-known beach resorts. As the UK continues to navigate economic uncertainty, beach holidays provide a reliable and accessible option for many Brits looking to escape.

As the summer months approach, the preference for affordable, value-driven beach escapes looks set to remain a key trend in British tourism. With the cost of living continuing to rise, coastal resorts offer an affordable escape that combines relaxation, adventure, and the opportunity to explore some of the UK’s most beautiful landscapes. As travellers increasingly prioritise cost-effective holidays, beach destinations may be the new go-to for Brits seeking a much-needed getaway that doesn’t break the bank.