RIU Hotels Leads in Sustainability with Full ECOSTARS Certification for All Operational Hotels

Published on December 20, 2025

RIU Hotels & Resorts has reached a remarkable milestone in its commitment to sustainability, achieving ECOSTARS certification for all of its operational hotels worldwide. This achievement makes RIU the first hotel chain globally to complete the certification across its entire portfolio, reinforcing its dedication to responsible tourism and environmental stewardship.

Originally set to be completed by 2026 as part of the company’s Proudly Committed (2023-2026) sustainability strategy, the certification has been secured one year ahead of schedule. With the certification now covering 100% of RIU’s operational hotels, the company continues to lead the hospitality industry in promoting sustainable practices and eco-friendly tourism.

A Significant Milestone in RIU’s Sustainability Strategy

RIU’s achievement of ECOSTARS certification is a direct result of the company’s dedication to improving its environmental impact, from energy consumption and waste management to water usage and carbon emissions. The certification was awarded after a thorough analysis of 98 hotels across 21 countries, excluding recently opened properties like Riu Plaza Toronto and Riu Ventura in Mexico, which have yet to complete their data assessments.

The ECOSTARS certification, which is recognized by international bodies such as UN Tourism and national authorities like the Spanish Tourism Council, is awarded to hotels that meet rigorous standards in environmental management. This certification uses an AI-powered platform to provide detailed insights into energy use, water consumption, and waste reduction practices. It also calculates scope 3 carbon emissions, measuring indirect environmental impact across the entire value chain, from food production to transportation.

How ECOSTARS Certification Benefits RIU Hotels

The ECOSTARS platform offers RIU several key advantages, including:

• Operational Cost Savings: The certification helps RIU optimize energy and water consumption, reducing operating costs through improved efficiency and sustainable practices.
• Access to Niche Markets: By securing the ECOSTARS certification, RIU gains access to sustainability-focused markets, such as MICE tourism, where travelers and businesses demand high sustainability standards.
• Attraction of ESG-Conscious Travelers: The certification appeals to eco-conscious travelers who prioritize environmental, social, and governance (ESG) criteria when booking their accommodations.
• Regulatory Compliance: The certification helps RIU mitigate regulatory and financial risks related to environmental management, ensuring that the company stays ahead of evolving sustainability regulations.

Focused on Sustainability: RIU’s Long-Term Commitment

RIU’s commitment to sustainability extends beyond certification. With over 98 hotels in 21 countries, the company continues to integrate sustainability into every facet of its operations, from energy-efficient building designs to waste reduction and eco-friendly practices in daily hotel management.

The company’s All-Inclusive by RIU service, which is offered at over 74% of its properties, also contributes to sustainability by reducing food waste, enhancing energy efficiency, and promoting local sourcing of ingredients. Additionally, the company focuses on supporting local communities and artisans through various initiatives, ensuring that tourism benefits both the environment and the people who live in the areas where it operates.

RIU’s Role in the Global Sustainability Movement

As one of the largest hotel chains in the world, RIU Hotels & Resorts continues to lead by example in the sustainable tourism movement. The company’s partnership with ECOSTARS and its proactive approach to environmental stewardship is a testament to its commitment to building a sustainable future for the hospitality industry. This milestone sets a new standard for the industry, encouraging other hotel chains to follow suit and adopt green practices that protect the environment and contribute to long-term destination resilience.

A Bright Future for Sustainable Travel

With 100% of its operational hotels certified by ECOSTARS, RIU Hotels & Resorts has solidified its position as a leader in sustainable tourism. This achievement underscores the company’s long-term commitment to responsible travel, energy efficiency, and environmental protection.

By adopting best practices in eco-friendly operations and sustainability, RIU continues to offer travelers an opportunity to enjoy luxurious accommodations while minimizing their environmental footprint. As more travelers seek out responsible and sustainable options, RIU’s commitment to sustainability ensures its ongoing success in an increasingly eco-conscious market.