Riviera Travel Launches Game-Changing North American Advisory Board to Drive River Cruise Growth

Published on September 28, 2025

For Riviera Travel, the first UK based river cruise operator, the introduction of the first North American advisory board symbolizes another step in the company’s expansion. Doing so uninterrupted remains the company’s river cruise strategy focus, even meeting with travel advisors. This focus will ensure success in the competitive North American river cruise market. This focus will drive the Riviera Travel’s success in the competitive North American river cruise market.

Strategic Advisory Board to Boost River Cruise Industry Partnerships

Riviera Travel’s North American Advisory Board brings together top travel industry professionals, each contributing unique insights and expertise to shape the company’s future direction. The board aims to solidify the brand’s presence in North America and enhance collaboration between Riviera Travel and its network of travel advisors.

The advisory board’s members include influential figures from various leading travel organizations:

• Jenn Lee, President of TPI
• Tara Minson, President of InteleTravel
• Bill Coyle, VP of Agent Engagement at KHM
• Drew Daly, SVP & GM of Dream Vacations/World Travel Holdings
• Eric Maryanov, Owner & President of All-Travel
• Anthony Hamawy, President of Cruise.com

These respected professionals bring extensive experience, positioning the board as an essential resource for driving Riviera Travel’s growth in the North American river cruise market.

New Initiatives to Strengthen Travel Advisor Relations

The North American Advisory Board’s creation aligns with Riviera Travel’s ongoing commitment to strengthen relationships with travel advisors. As the demand for river cruises continues to rise, the company has made it a priority to equip travel professionals with the necessary tools and resources to promote and sell its river cruise experiences effectively.

Key initiatives discussed at the inaugural meeting include the development of new trade support tools, tailored to meet the needs of advisors and enhance their marketing capabilities. These efforts reflect Riviera Travel’s goal of fostering a deeper, more productive partnership with the travel advisor community across North America.

Expanding Riviera Travel’s Offerings to Meet Evolving Consumer Demands

Riviera Travel is also focused on product evolution. During the meeting, discussions centered on refining its offerings to cater to the evolving preferences of today’s river cruise travelers. From expanding itineraries to introducing new destinations, the advisory board plays a vital role in ensuring that Riviera Travel stays ahead of market trends and continues to deliver exceptional travel experiences.

As part of this strategy, the company is committed to developing a broader range of cruise experiences that appeal to diverse traveler interests, ensuring that its product line is as dynamic and appealing as possible. This expansion not only supports Riviera’s growth but also allows travel advisors to offer a more comprehensive suite of options to their clients.

Plans for Sales Team and Customer Support Growth

To further solidify its position in the North American market, Riviera Travel is also planning to scale up its sales and customer service teams. Expanding these departments will ensure that both travel advisors and passengers have access to the best support possible. The advisory board is instrumental in guiding these expansion efforts, helping to identify areas where Riviera Travel can streamline its operations and improve service quality.

By investing in stronger customer service infrastructure, the company aims to enhance the overall customer experience from booking to the completion of each river cruise journey. These developments are set to provide a more seamless experience for travelers and further cement Riviera Travel’s reputation as a leader in the river cruise industry.

Collaboration Drives Riviera Travel’s Future Success in North America

The establishment of the North American Advisory Board marks yet another pivotal moment for the region’s expansion strategy of Riviera Travel. Engaging with seasoned professionals helps the company to enhance its foothold in North America while concurrently influencing the future direction of the river cruise sector. Recognizing the dynamic changes in the traveler’s needs and the evolution of the industry, Riviera Travel has embraced the challenge to prospectively innovate cruise offerings.

Riviera Travel plans to grow considerably in the coming years, thanks to the collaboration with travel advisors and the sustained dedication to customer service. The company will rely on the advisory board’s expertise to maintain its position as an industry leader in North American river cruising.