Riviera Travel’s Leadership Shift Signals Exciting New Opportunities for River Cruise Enthusiasts Seeking Scenic European Adventures

Published on December 4, 2025

European river cruise operator Riviera Travel has announced a significant leadership change. Starting January 1, 2026, Matt Luscombe will take over as Group CEO, succeeding Phil Hullah. Hullah will remain involved as an advisor during the transition while continuing as a key shareholder.

Luscombe brings extensive experience from the hospitality and travel industry, having held senior positions in hotel groups and management companies across Europe and North Africa. His appointment marks an exciting new phase for Riviera Travel, signaling potential innovations and expanded opportunities for cruise enthusiasts worldwide.

What This Means for Cruise Travellers

For global travellers planning European river cruises, this leadership change offers promising prospects. Riviera Travel currently operates 13 custom-designed ships that navigate scenic rivers across Europe. Luscombe’s arrival could mean refreshed itineraries, new onboard experiences, and enhanced services for guests.

Travellers can expect:

• Expanded Cruise Itineraries: More destinations along popular and lesser-known European rivers.
• Themed Experiences: Special cultural or culinary voyages, offering deeper immersion in local traditions.
• Enhanced Onboard Services: Improved dining, entertainment, and wellness facilities to elevate the cruise experience.

Riviera Travel is already building momentum in North America, opening offices to reach new travellers. Luscombe’s leadership may strengthen this international presence, making European river cruises more accessible to tourists from around the globe.

Riviera Travel’s Growth and Potential

Riviera Travel has enjoyed impressive growth in recent years. Its rebranding strategy unified cruise and tour offerings under one banner, making it easier for travellers to explore Europe’s rivers in style. The company has also successfully attracted a wide range of travellers, from solo adventurers to multi-generational families.

This growth is fueled by the increasing popularity of river cruises, which combine relaxation with cultural exploration. Unlike traditional ocean cruises, river cruises offer close-up access to historic towns, local markets, and iconic landscapes, creating a richer, more personal travel experience.

Under Luscombe, Riviera Travel may explore new routes, expand themed voyages, and enhance onboard experiences, making European river cruising more appealing for global travellers.

A Travel Guide Perspective

For travellers considering a Riviera river cruise, it is important to plan ahead and be informed. Seasonal factors, river water levels, and regional regulations can affect itineraries. Travellers should check the latest guidance from official tourism authorities for their destination countries.

River cruises are ideal for travellers seeking scenic, stress-free vacations with cultural immersion. Popular routes include the Danube, Rhine, and Douro rivers, offering picturesque landscapes, historic landmarks, and local culinary experiences. Under the new leadership, these cruises may become even more tailored and engaging.

How Travellers Can Benefit

Luscombe’s vision is expected to focus on expanding Riviera Travel’s global reach. This could mean more flexible booking options, new onboard amenities, and curated shore excursions designed to enhance the traveller’s journey.

For first-time river cruisers, Riviera Travel’s ships provide a unique way to explore Europe’s rivers comfortably. Onboard, guests can enjoy fine dining, wellness activities, cultural presentations, and guided excursions to nearby historic towns. Luscombe’s leadership may bring fresh ideas to further enrich these experiences, making every voyage memorable.

Experienced travellers may also benefit from Riviera Travel’s potential expansion into less-explored rivers or new themed voyages, creating opportunities for unique itineraries not offered by other cruise lines.

Why This Leadership Change Matters

This change at the top is more than a corporate update; it directly affects travellers’ experiences. Strong leadership can bring innovative itineraries, improved services, and a focus on traveller satisfaction.

For global tourists seeking European river cruises, this is an exciting time. Riviera Travel’s established reputation, combined with Luscombe’s experience, promises safer, more comfortable, and more immersive travel experiences. Whether you are interested in historical explorations, culinary journeys, or scenic relaxation, Riviera Travel is poised to deliver exceptional experiences under its new CEO.

Final Thoughts

River cruises are becoming increasingly popular among global travellers seeking a mix of culture, comfort, and convenience. Riviera Travel’s leadership change signals an era of renewed focus on innovation and traveller satisfaction.

For those planning European river adventures in 2026 and beyond, Riviera Travel under Matt Luscombe may offer exciting opportunities to explore Europe’s iconic rivers in new and engaging ways.

From the winding rivers of the Danube to the scenic Douro, the combination of expert guidance, luxury accommodations, and culturally rich itineraries makes Riviera Travel a top choice for discerning travellers worldwide.

This leadership change is a reminder that behind every memorable journey, strong management and visionary planning play a crucial role in creating experiences that travellers will cherish forever.