Wednesday, February 28, 2024
Today, Riyadh Air, together with Adobe, announced a pivotal technology collaboration. As the emerging premier airline of Saudi Arabia, Riyadh Air will leverage extensive integration with various travel partners worldwide, enabling passengers to orchestrate their entire travel itinerary via its digital platforms. IBM Consulting, taking the lead as the systems integrator, will harness Adobe’s Experience Cloud technologies to forge a customized and seamless travel experience for Riyadh Air’s passengers. Set to launch its inaugural flight in 2025, Riyadh Air is on a mission to link Saudi Arabia with over 100 global destinations, aligning with the National Aviation Strategy and National Tourism Strategy’s goal of attracting 330 million visitors annually to the Kingdom by 2030.
Utilizing Adobe’s technology, Riyadh Air will provide a flawless, comprehensive travel experience for international and domestic travelers in Saudi Arabia. The Adobe Experience Cloud, featuring the Adobe Real-Time Customer Data Platform (CDP), will be instrumental in crafting highly personalized customer interactions. This platform will consolidate Riyadh Air’s direct customer data with partner information to assemble a comprehensive customer profile, prioritizing privacy and consent. With this consolidated view, Riyadh Air will deploy various applications and services within the Experience Cloud and Adobe Firefly, enhanced by generative AI and machine learning, to deliver customized experiences.
“We’re on a mission to shape the future of travel and meet guest’s expectations of their travel experience,” said Adam Boukadida, chief financial officer at Riyadh Air. “Through our strategic partnership with Adobe, we will be able to create incredible, personalized experiences for our guests at every stage and every moment of their journey, from planning their trips towards booking and boarding their flight and towards the arrival destination across the world.”
“As a new digitally native airline, Riyadh Air has an opportunity to push the boundaries of what’s possible when it comes to delivering personalized, real-time digital experiences for air travelers,” said Anil Chakravarthy, president, Digital Experience Business at Adobe. “The airline’s vision, combined with the power of Experience Cloud and generative AI, holds the promise of setting entirely new standards for digital experiences in the travel industry and beyond.”
Furthermore, Riyadh Air will employ Adobe Sensei GenAI within the Adobe Experience Cloud for creating diverse, brand-aligned content to execute personalized marketing campaigns at scale. Leveraging real-time insights and interactions via the Adobe Experience Platform, Riyadh Air will provide timely, channel-optimized communications to passengers. These insights will also enable the airline to gauge the effectiveness of various experiences and content among its diverse, global clientele, ensuring consistently outstanding service.
Riyadh Air aspires to set benchmarks in sustainability and safety across its state-of-the-art fleet, contributing USD20 billion to Saudi Arabia’s non-oil GDP and generating over 200,000 jobs globally.
Sunday, April 28, 2024
Sunday, April 28, 2024
Sunday, April 28, 2024
