Riyadh Air’s Sfeer Expands Its Power With Complimentary Uber One Access, Elevating Travel and Everyday Mobility Across Saudi Arabia

Published on December 1, 2025

Riyadh’s rapidly evolving travel landscape has taken another major leap forward with the launch of a powerful new benefit for Founding Members of Sfeer, the digitally immersive lifestyle loyalty ecosystem powered by Riyadh Air. In partnership with Uber, members will now receive six months of complimentary Uber One access, unlocking a wide range of savings and elevated mobility features across the Kingdom.

The collaboration reflects Riyadh Air’s vision to create a seamless, end-to-end travel and lifestyle experience that extends well beyond the airport environment. By integrating Uber One directly into Sfeer, the program enhances everyday mobility for travelers, turning ordinary ground transportation into a premium, frictionless extension of the airline’s guest experience.

Under the new benefit, Sfeer Founding Members can access 10% cashback on eligible Uber rides, priority customer support, and trips with top-rated drivers. These advantages bring together convenience, reliability, and personalized service, enabling members to move across cities with the same level of care and comfort they expect in the air. As Sfeer continues to add new partners and features, the ecosystem is rapidly becoming one of the region’s most attractive lifestyle loyalty programs.

Sfeer itself is designed as a next-generation platform that blends digital immersion with community connection. Members can look forward to community-sharing tools, curated lifestyle benefits, and innovative gamified experiences that make participation engaging and rewarding. For many early adopters, the program is evolving into a valuable lifestyle companion rather than a traditional points-based loyalty system.

Founding Members hold a particularly privileged position within the ecosystem. Beyond exclusive partner benefits, they will gain unique perks such as priority access to future Riyadh Air bookings, invitations to select events, and early access to new features as the program expands. This special tier encourages deeper involvement with the brand and reinforces the airline’s commitment to building a vibrant, future-focused travel community.

The introduction of the Uber One advantage also aligns with Riyadh Air’s broader ambition to create an interconnected travel and lifestyle network that supports travelers both in the air and on the ground. As the airline prepares to launch operations and expand its reach to more than 100 global destinations by 2030, forging alliances with major lifestyle and mobility brands is becoming central to its strategy.

Kim Hardaker, Vice President of Loyalty and Sustainability at Riyadh Air, said: “By bringing the Uber One benefit to Sfeer Founding Members, we are extending premium service beyond the skies, delivering comfort, reliability, and refined priority on the ground as much as in the air. Sfeer is committed to enhancing member benefits with world-class partners such as Uber to make the program essential throughout the Kingdom of Saudi Arabia and beyond.“

By integrating digital technology, hospitality, and everyday convenience, Riyadh Air aims to redefine what modern travel can be. The partnership with Uber reflects this direction—offering travelers a smooth journey from their doorstep to the airport and beyond. With Sfeer serving as the digital engine behind these initiatives, the airline is positioning itself as a leading innovator in the global aviation ecosystem.

Ahmed Arab, Head of Business Development, Middle East and Africa at Uber, said: “Our partnership with Riyadh Air aims to enhance the traveler experience, and this milestone is part of delivering on that vision. By offering Sfeer members access to Uber One membership, we’re bringing a seamless journey that extends beyond the flight. Uber One is designed to help members navigate everyday life, providing savings and an elevated experience, and this collaboration means Riyadh Air travelers can enjoy these benefits throughout their journeys. This is end-to-end travel reimagined; effortless, connected, and built entirely around the traveler.“

As the rollout progresses, Sfeer is quickly gaining traction as one of the most forward-thinking loyalty platforms in the region, setting new expectations for travelers who value meaningful rewards, seamless mobility, and a connected lifestyle experience. The addition of the complimentary Uber One membership marks another milestone in this evolution, signaling a bold and transformative approach to travel in Saudi Arabia and worldwide.