Riyadh’s New Event Venues Set To Drive Saudi Tourism Growth

Published on December 10, 2025

Saudi Arabia’s ambitious Vision 2030 agenda take a bold step forward with a newly formed joint venture between the Kingdom’s Events Investment Fund (EIF) and global venue management powerhouse, Legends Global. This collaboration is set to transform the landscape of Saudi Arabia’s event venues, targeting growth in the culture, entertainment, tourism, and indoor sports sectors.

The partnership is poised to reshape the way events are hosted across the Kingdom, aligning with the government’s long-term goal of establishing Saudi Arabia as a premier global tourism and events hub. As part of this agreement, Legends Global will exclusively manage the operations of EIF-developed venues across the Kingdom, ensuring world-class standards in design, management, and service delivery.

Transforming Saudi Arabia’s Event Infrastructure

Under the terms of the agreement, the first venue to be developed will be an Olympic-standard shooting range in Riyadh. This will be followed by the creation of a state-of-the-art business convention and exhibition centre and a multi-purpose arena in Riyadh. These developments are a part of a larger effort to position Saudi Arabia as a leader in hosting international events and conferences, boosting the Kingdom’s status in the global tourism industry.

These venues will not only host major international events but also attract local talent, contributing to the Kingdom’s economic growth. By investing in world-class facilities, Saudi Arabia is ensuring a sustainable future for the events and tourism sectors, aligned with the national development goals outlined in Vision 2030.

A Strategic Move for Tourism Growth

This joint venture marks a pivotal moment in the development of Saudi Arabia’s tourism sector. As the Kingdom looks to diversify its economy and reduce its dependence on oil, the tourism and events industries are key drivers of this transformation. The creation of top-tier venues is expected to bolster Saudi Arabia’s appeal as a destination for international conferences, exhibitions, cultural events, and sports tournaments.

The collaboration between EIF and Legends Global will ensure that Saudi Arabia’s venues meet international standards, offering world-class infrastructure to attract tourists and businesses alike. By providing cutting-edge facilities, the Kingdom aims to enhance its reputation as a leading destination for both leisure and business tourism.

In particular, Riyadh, the capital, will be at the forefront of this transformation. The city’s new venues will serve as cultural and commercial hubs, drawing visitors from around the world. By hosting world-class events, Saudi Arabia aims to create memorable experiences for tourists, reinforcing its commitment to diversifying its economy and enriching its cultural exchange opportunities.

A Vision for Economic Diversification

In line with Vision 2030, this joint venture also represents a commitment to creating a sustainable tourism model that incorporates local heritage while embracing global best practices. The venues will serve as vital elements in Saudi Arabia’s broader plan to develop its entertainment, tourism, and hospitality sectors.

The partnership between EIF and Legends Global is expected to generate significant economic returns, not just through tourism but also by creating jobs and encouraging the growth of related sectors such as hospitality, retail, and transportation. This innovative approach to venue development reflects Saudi Arabia’s forward-thinking strategy to position itself as a global leader in tourism, attracting both international investors and visitors.

Strengthening Cultural and Tourism Ties

Through the development of exceptional venues, Saudi Arabia is opening doors to new opportunities for cultural exchange, tourism growth, and international collaboration. The collaboration with Legends Global brings unparalleled expertise in managing iconic venues that will play a pivotal role in enhancing the Kingdom’s tourism offerings.

With this partnership, Saudi Arabia is set to see a new era of tourism development that integrates cultural heritage with modern infrastructure, making it a key player in the global tourism market. As international events take place in these world-class venues, Saudi Arabia’s global standing as a tourism destination will continue to rise.

A Bold Step Towards Tourism Success

Saudi Arabia’s collaboration with Legends Global is a landmark initiative that will significantly enhance the Kingdom’s tourism and events sectors. This partnership will help establish Saudi Arabia as a top-tier destination for international events, driving the success of the Kingdom’s Vision 2030 agenda. With the focus on world-class venues and infrastructure, Saudi Arabia is well on its way to becoming a global leader in tourism and cultural exchange.