Riyadh’s Tourism Boosted By New Marriott Hotel Project At STC Square

Published on December 15, 2025

In an exciting development for Riyadh’s growing hospitality sector, Taiba Investments Company has confirmed a deal to construct a 159-key hotel under the Marriott brand in the heart of the city. The hotel will be located within the ambitious STC Square mixed-use development, a project that aims to enhance the city’s appeal as a prime destination for both business and leisure tourism.

The deal, valued at SAR181.5 million, sees Taiba’s subsidiary, Smart Hotel Zone Company, partner with Al Saad Contracting Company to bring the project to fruition. With construction slated for completion within two years, the hotel is set to offer state-of-the-art amenities and services, contributing to Riyadh’s expanding tourism landscape.

A Landmark Project in Riyadh’s Tourism Growth

Riyadh, the capital of Saudi Arabia, has been witnessing rapid growth in both tourism and infrastructure development in recent years, as the Kingdom continues to diversify its economy and attract international visitors. The new Marriott hotel, with its modern design and comprehensive guest services, will be an integral part of Riyadh’s strategy to become a leading global tourism hub.

The hotel’s strategic location in the STC Square mixed-use development further cements Riyadh’s position as a key destination for both business and leisure travel. The area is set to feature not only hotel accommodations but also office spaces, retail outlets, and recreational facilities, catering to a wide range of tourists and business travellers. This dynamic mixed-use project is aligned with the government’s vision to bolster the tourism sector, particularly in major urban centres such as Riyadh.

Contemporary Design and Technological Integration

The Marriott-branded hotel will adopt a contemporary design, blending traditional Arabian aesthetics with modern architectural styles. The property is set to feature high-tech solutions in both guest rooms and hotel management, ensuring a seamless and luxurious experience for visitors. Among the hotel’s key offerings will be a rooftop swimming pool and a fitness club, providing guests with opportunities for relaxation and wellness during their stay.

The hotel will also include multiple meeting rooms, making it an ideal venue for corporate events, conferences, and business gatherings. In addition, a variety of restaurants will cater to diverse culinary tastes, enhancing the overall guest experience. With the rise in international business tourism to Riyadh, the hotel’s facilities will be crucial in meeting the growing demand for high-quality accommodation and meeting spaces.

Riyadh: A Tourism Destination of the Future

Saudi Arabia has made significant strides in recent years to boost its tourism industry, particularly through the Vision 2030 initiative, which aims to diversify the economy and reduce dependence on oil exports. Tourism is expected to play a pivotal role in this vision, with Riyadh serving as a key focal point for attracting both international visitors and investors.

The addition of the Marriott-branded hotel is just one of many new projects contributing to the development of the city’s tourism infrastructure. Riyadh is already home to a number of luxurious hotels, and with increasing air connectivity and more events taking place throughout the year, the city is quickly becoming a popular choice for global travellers. The Saudi government is also heavily investing in cultural, entertainment, and recreational sectors to complement the growth of the hotel industry and offer a more comprehensive tourism experience.

In line with this growth, Riyadh is seeing an increase in both domestic and international arrivals. As the city’s accommodation options expand, more visitors will have access to high-quality services that meet international standards, positioning Riyadh as a competitive player in the global hospitality market.

Riyadh’s Future in Tourism and Hospitality

As the new Marriott hotel prepares to open its doors in 2027, it will serve as a testament to Riyadh’s ongoing commitment to expanding its tourism and hospitality offerings. The hotel is expected to cater to a wide range of visitors, from business travellers to leisure tourists, further enhancing the city’s reputation as a leading destination in the region. With a growing number of international hotel chains investing in the city, Riyadh is set to continue its transformation into a world-class travel and tourism hub.