RLTYco’s RLTY Blue Offers Premium Perks For Real Estate Professionals

Published on December 3, 2025

In a significant move for the real estate industry, RLTYco has unveiled RLTY Blue, a new corporate-grade benefits platform designed to close the gap for real estate agents who traditionally lack access to employee benefits. The program aims to offer real estate professionals the essential tools and perks typically reserved for salaried workers, empowering them to thrive both personally and professionally.

A New Era for 1099 Real Estate Professionals

The launch of RLTY Blue marks a pivotal moment for real estate agents working as independent contractors (1099 employees). These professionals have long been excluded from the range of corporate benefits enjoyed by their salaried counterparts. RLTY Blue aims to level the playing field, providing a comprehensive suite of services that addresses the unique needs of agents and their lifestyles.

RLTYco’s new initiative offers agents an array of exclusive perks in several key categories: business essentials, travel and entertainment, and retail and lifestyle. These services are designed to support real estate agents in their demanding roles while also promoting personal well-being.

Key Features of RLTY Blue

The program is structured to provide both professional and personal benefits to real estate agents across the country. The platform features partnerships with luxury travel brands, essential business services, and lifestyle offerings. Members can enjoy VIP access to luxury transportation, car rentals, and streaming services. They will also have access to discounts on photography services, digital tools, and closing gifts—critical elements for enhancing their business operations.

In addition to business essentials, RLTY Blue members can access a variety of lifestyle benefits, such as savings on luxury goods, wellness services, and fitness classes. These offerings aim to create a well-rounded platform that supports every facet of an agent’s lifestyle.

Supporting the Agent Lifestyle

The primary objective of RLTY Blue is to make life easier for real estate agents, who are often juggling demanding schedules. The platform is tailored to address the day-to-day realities of these professionals, who frequently face challenges in accessing the same benefits available to salaried workers. From discounted travel memberships to exclusive wellness offers, RLTY Blue aims to make it easier for agents to enjoy seamless travel experiences and take care of their personal well-being.

The program also provides members with access to premium services such as life coaches, gourmet meal services, and other high-end offerings. These additional perks are designed to enhance both the professional and personal lives of real estate agents, ensuring they have the resources needed to succeed in a competitive industry.

Expanding the Platform’s Reach

RLTY Blue is set to expand its range of services over time. Currently, the program offers an impressive list of partner brands, with new providers being added regularly. This continuous expansion ensures that members will have access to a growing range of tools and services that align with their evolving needs.

The program is available to all licensed real estate agents nationwide, making it accessible to professionals across the United States. As part of the broader RLTYco ecosystem, RLTY Blue serves as a crucial layer that complements the company’s other offerings, including healthcare, commission funding, tax preparation, legal aid, and continuing education.

A Strong Future for Real Estate Agents

RLTY Blue represents a major step forward in supporting real estate professionals, addressing a long-standing gap in the industry. By providing agents with access to the same premium benefits typically reserved for salaried employees, RLTYco is empowering them to build more sustainable and prosperous careers. This innovative approach not only improves the quality of life for agents but also enhances their ability to stay competitive in a rapidly changing market.

As the program continues to grow and evolve, RLTY Blue has the potential to reshape the future of real estate by offering a comprehensive support system that helps agents thrive in both their professional and personal lives.