Romania Raises The Bar In Global Tourism With Dracula Land An Immersive One Billion Euro Project Featuring Digital Twins Metaverse Luxury Retail, And World-Class Entertainment

Published on December 15, 2025

Romania is set to revolutionize global tourism with the launch of Dracula Land, an immersive one billion euro project that seamlessly combines cutting-edge digital innovation with world-class entertainment. This extraordinary development aims to transform Romania into a premier destination by offering a unique blend of physical and virtual experiences, including a digital twin Metaverse built with Unreal Engine 5. Visitors will be captivated by thrilling theme parks, luxury retail outlets, and state-of-the-art tech hubs, all while exploring the rich cultural heritage of the Dracula myth. With its impressive scale and forward-thinking design, Dracula Land promises to set a new global standard for tourism, blending adventure, technology, and luxury like never before.

Romania is about to witness a transformation in its tourism and business sectors, thanks to an ambitious project that blends the myth of Dracula with cutting-edge technology and entertainment. Known as Dracula Land, this €1 billion venture promises to become Europe’s largest thematic, commercial, and technological destination, positioning Romania as a key player in the experience economy.

Located just 20 minutes from Bucharest and a mere 15 minutes from Otopeni Airport, Dracula Land will occupy a sprawling 160-hectare area, offering a seamless blend of tourism, culture, retail, hospitality, and innovation. The project’s strategic location ensures easy access for both local and international visitors, making it an ideal destination for families, thrill-seekers, tech enthusiasts, and business professionals.

A World-Class Theme Park at the Heart of Dracula Land

At the core of this transformative project lies the Dracula Land Theme Park, covering a vast area of 780,000 square meters. The park will be divided into six distinct themed zones, each designed to captivate an international audience with more than 40 major attractions. Visitors will find themselves immersed in the world of Dracula, a myth that has captured the imaginations of millions around the globe.

This ambitious theme park will not only offer thrilling rides and attractions but also engage visitors through interactive experiences that bring the Dracula legend to life in unprecedented ways. It is expected to be a major draw for both domestic and international tourists, making Romania a key destination for family-friendly vacations.

Multifunctional Venues and Cutting-Edge Facilities

Dracula Land will go beyond a traditional theme park by offering a range of multifunctional venues designed for a variety of events. A sprawling 80,000 square-meter arena with 22,500 seats will host concerts, festivals, esports competitions, and international events, further enhancing Romania’s position as a hub for global entertainment.

In addition to the arena, a Luxury Fashion & Home-Deco Outlet will offer 9,000 square meters of retail space, featuring more than 70 renowned brands. This space, developed in collaboration with leading international architects, will also include 3,000 square meters of food and beverage facilities, creating a vibrant shopping and dining experience for visitors.

Dracula Land will feature three hotels—4-star, 3-star+, and 3-star—offering a total of 1,200 rooms, with conference facilities and premium services for business travelers. The inclusion of an Aqua Park & Thermal Spa, spanning 50,000 square meters, will further enhance the destination’s appeal, providing visitors with an aquatic oasis and one of the largest wave pools in Europe.

A Cutting-Edge Tech Hub

Another standout feature of Dracula Land is its 15,000 square-meter Business Accelerator & Tech Hub. This hub is designed to attract startups specializing in gaming, artificial intelligence, and digital creation. With over 1,000 workstations available, the tech hub aims to foster innovation and collaboration among entrepreneurs, while also contributing to the development of Romania’s digital economy.

A Phygital Experience with the Dracula Metaverse

In addition to its physical attractions, Dracula Land is designed as a phygital project, merging physical and digital worlds to create a unified, immersive experience for visitors. The Dracula Land Metaverse, built on the powerful Unreal Engine 5, will serve as a digital twin of the physical destination. Through this virtual platform, millions of users from around the world will be able to interact with the theme park, attend live events, and even experience the attractions remotely.

The Metaverse will feature DraculaCoin, a native token that will facilitate transactions within the ecosystem, as well as NFTs for digital ownership of unique experiences. AI-based experience personalization will also play a role, enabling visitors to create avatars and enjoy customized interactions with the destination, both virtually and physically.

Economic Impact and Long-Term Vision

The development of Dracula Land is expected to have a significant economic impact on Romania. The project is set to create more than 5,000 direct and indirect jobs, while generating an estimated €5 billion in economic impact over the next decade. With an expected 3 million visitors annually in the first phase of operation, the project is poised to boost tourism, create job opportunities, and drive investment into Romania’s economy.

Furthermore, Dracula Land will become a key asset in Romania’s long-term strategy to strengthen its position on the global tourism map. The project’s combination of architecture, culture, and advanced technology aims to transform the Dracula myth into a modern, internationally recognized brand, attracting tourists and business professionals from across the globe.

The Future of Dracula Land

Once completed, Dracula Land will not only redefine the entertainment landscape of Southeast Europe but will also become a global reference point for the experience economy of the future. By combining iconic cultural themes with state-of-the-art technology and entertainment, the project will provide an unparalleled experience that resonates with visitors of all ages and backgrounds.

Romania is set to elevate global tourism with Dracula Land, a one billion euro project combining immersive digital experiences, luxury retail, and world-class entertainment, making it a premier destination. This groundbreaking development merges cutting-edge technology with Romania’s rich cultural heritage, redefining tourism for the future.

Romania is about to set a new standard for integrated tourism and business destinations, and Dracula Land promises to be at the forefront of this transformation. As the project progresses, its impact will extend beyond entertainment, fostering cultural exchange, boosting Romania’s international profile, and contributing to the growth of both the local and global economy.