Rome–Houston: ITA Airways Launch Breathes New Life into Italy–US Tourism Link

Published on December 3, 2025

In an exciting move set to enhance tourism, ITA Airways has announced the launch of its direct flight between Rome and Houston, starting 1 May 2026. This new route aims to make travel between the iconic Italian capital and the vibrant Texan city more accessible than ever before. With a seamless connection between two cultural and business hubs, this flight will not only cater to tourists but also strengthen economic and cultural ties between the United States and Italy.

The new service will initially run three times a week, offering passengers the opportunity to travel directly between Rome Fiumicino Airport (FCO) and Houston George Bush Intercontinental Airport (IAH). As the service progresses into the summer months, frequency will increase to five flights per week. This move is expected to create a significant increase in the number of tourists from the United States to Italy and vice versa, with both business and leisure travellers taking advantage of the easy access between two of the world’s most dynamic destinations.

Connecting Cultures and Business Sectors

Italy and Houston have long enjoyed a partnership rooted in trade, energy, and culture, and this new air link will only serve to further strengthen these connections. For tourists, the direct flight offers a convenient and efficient way to experience the best of both worlds. Rome’s historical landmarks, including the Colosseum, Vatican City, and the Roman Forum, are now more accessible to Texan and broader US visitors, who can also take advantage of Italy’s vast domestic travel network to explore cities like Milan, Florence, and Venice.

For Houston residents and American travellers, the direct link offers an exciting new way to experience Italy’s unparalleled art, architecture, and cuisine without the hassle of multiple connections. As travel demand in the post-pandemic world continues to rise, direct flights like this will play a crucial role in boosting tourism between Europe and the United States.

A Modern Travel Experience

The service will be operated using the Airbus A330-900neo, a state-of-the-art aircraft known for its efficiency, quiet operation, and modern passenger comforts. The flight will ensure a pleasant travel experience for tourists embarking on long-haul flights, with the aircraft featuring Italy’s signature luxury and craftsmanship. Passengers will enjoy comfortable seating, excellent in-flight service, and the latest entertainment options, making the journey from Houston to Rome an enjoyable one.

Once on the ground in Rome, travellers can seamlessly connect to other major Italian cities and explore the country’s rich heritage and world-famous culture. ITA Airways’ well-established domestic network will give US tourists easy access to the entire country, enhancing their travel experience and promoting multi-destination holidays.

Economic Benefits for Both Cities

This direct flight is set to benefit both Rome and Houston, not only through increased tourism but also through business exchanges. Houston, one of the world’s energy capitals, and Rome, a hub of art and culture, are expected to see mutual benefits from the increased flow of visitors. The direct link will open up new opportunities for business meetings, conferences, and collaborations between Italian and American companies, particularly in sectors such as energy, aerospace, and technology.

In addition to boosting tourism, this new route represents a milestone in fostering stronger bilateral relations between Italy and the United States. The launch of this service is seen as a vital step towards deepening cultural understanding and encouraging future collaborations across various industries.

What Tourists Can Expect

The flight schedule for the new Rome–Houston route is designed to suit a wide range of travellers. Departing from Rome every Wednesday, Friday, and Sunday, and returning from Houston on the same days, it offers flexibility for both short-term visitors and those planning longer stays. By June 2026, the frequency will increase to five flights per week, allowing tourists even more options for planning their trips.

The direct flight will significantly cut down travel time for US visitors heading to Italy, eliminating the need for lengthy layovers in other European cities. This streamlined service makes it easier than ever for Americans to explore Italy’s treasures, from the ancient ruins of Pompeii to the breathtaking Amalfi Coast.

A Boost to Italian Tourism in 2026

With international travel on the rise, Italy has seen strong recovery in its tourism sector. The addition of a direct flight from Houston to Rome further cements Italy’s position as a top destination for American travellers. Rome’s status as a cultural epicenter and Italy’s diverse offerings — from world-class museums and historical landmarks to its renowned culinary scene — continue to captivate millions of tourists every year.

Houston’s growing international presence and its role as a leading business and cultural center in the US make it an ideal hub for expanding direct connections to European destinations. With major events like the 2026 FIFA World Cup on the horizon, Houston’s role in the global tourism market is set to grow, and this new route will play a significant part in that expansion.

As travel restrictions continue to ease and the world reopens for business and leisure travel, the launch of the Rome–Houston direct flight by ITA Airways represents a timely and important step in fostering global connections. For both Italian and American tourists, this new route makes exploring each other’s rich histories, cultures, and business opportunities easier and more convenient. Whether for a cultural tour of Italy or a business trip to Houston, this direct flight is a gateway to new experiences, deeper connections, and exciting adventures.