Ronn Nicolli Appointed Chief Marketing & Experience Officer at Meruelo Group

Published on November 20, 2025

In an exciting move for the hospitality and entertainment sector, Ronn Nicolli has been appointed as the new Chief Marketing and Experience Officer at Meruelo Group. In this newly established role, Nicolli will be tasked with overseeing brand strategy, marketing initiatives, and enhancing the overall guest experience across the company’s expansive portfolio. This includes renowned properties such as SAHARA Las Vegas and Grand Sierra Resort and Casino in Reno, NV.

Nicolli’s appointment marks a significant step in Meruelo Group’s ongoing commitment to strengthening its brand presence and elevating customer experiences across its diverse range of assets. His strategic leadership is expected to play a vital role in shaping the company’s future in the competitive hospitality and entertainment industries.

A Strategic Leader with Extensive Experience

Ronn Nicolli comes to Meruelo Group with a wealth of experience in lifestyle marketing, branding, and hospitality leadership. Over the years, he has successfully driven numerous campaigns that have elevated brands and created memorable experiences for consumers. His expertise in developing innovative marketing strategies and building strong customer engagement aligns perfectly with the vision of Meruelo Group, particularly as the company looks to enhance its brand identity across various markets.

Nicolli’s new role is pivotal to the company’s growth strategy, as he will lead the development and implementation of marketing and experiential strategies designed to strengthen Meruelo Group’s hospitality and entertainment brands. His leadership is expected to deepen customer loyalty, increase brand visibility, and foster greater connections between the company’s properties and their guests.

Focus on Innovative Marketing and Guest Experience

At the core of Nicolli’s role is the responsibility for shaping and executing the company’s marketing strategies. This will involve a comprehensive approach that integrates creative branding initiatives with a focus on the overall guest experience. His efforts will aim to enhance customer satisfaction, improve guest retention, and build stronger relationships with the community.

As the industry continues to evolve, the need for fresh, innovative marketing approaches becomes increasingly important. Nicolli’s experience and vision will be essential in keeping Meruelo Group at the forefront of the hospitality and entertainment sectors. By focusing on experiential marketing—creating immersive and unforgettable experiences for guests—Nicolli is expected to help transform how the company’s properties engage with their audiences.

Meruelo Group’s Expanding Portfolio

The Meruelo Group, a privately held company based in Downey, California, has a diverse portfolio that spans multiple industries, including construction, real estate, hospitality, gaming, media, and entertainment. This broad range of interests provides the company with a unique opportunity to leverage synergies across its holdings to deliver more integrated and impactful marketing initiatives.

Among its most prominent properties are SAHARA Las Vegas and Grand Sierra Resort and Casino. Both of these properties represent key focal points for Meruelo Group’s hospitality and entertainment ambitions. Under Nicolli’s leadership, the group’s marketing efforts will likely be aimed at enhancing these properties’ competitive edge in a crowded market while continuing to expand the company’s presence across other ventures.

Nicolli’s Appointment Marks Meruelo Group’s Continued Growth

Nicolli’s appointment underscores Meruelo Group’s commitment to expanding its creative and experiential capabilities. The newly created role demonstrates the company’s dedication to ensuring that its marketing strategies evolve in line with industry trends and consumer expectations. Nicolli’s leadership is expected to bring fresh perspectives to the company, positioning Meruelo Group for long-term success in an increasingly dynamic marketplace.

Meruelo Group has long been known for its investments in high-profile properties and entertainment ventures. With Nicolli now overseeing brand strategy and guest experience, the company is poised to build on its legacy and further enhance the appeal of its various holdings. By focusing on customer engagement and experiential marketing, the company will be able to strengthen its position as a leader in the hospitality and entertainment sectors.

A New Era for Meruelo Group

With the addition of Ronn Nicolli to its leadership team, Meruelo Group is entering an exciting new phase in its growth. His expertise in lifestyle marketing and branding will be crucial in helping the company adapt to the evolving demands of modern consumers. By focusing on innovative marketing strategies and delivering exceptional guest experiences, Nicolli is set to help Meruelo Group reach new heights in the competitive landscape of hospitality and entertainment.

As the company continues to expand its portfolio and enhance its brand presence, Nicolli’s leadership will be instrumental in guiding Meruelo Group toward a future filled with growth and success. The emphasis on marketing, customer engagement, and brand development will position the company as a forward-thinking leader in its field, ensuring its continued success across various industries.