Round two of the “Eat, Shop, Spend” campaign introduced

Thursday, October 3, 2019

Round one of “Eat, Shop, Spend” (Chim, Shop, Chai) was a resounding success with allocation for registrations subscribed on the days of registration. It was a 1,000 baht ‘gift’ to inspirit Thai people to travel and expend outside their home provinces. At present, the government is introducing the second round of the stimulus packages to keep the local tourism economy bubbling along.

Traisulee Traisoranakul, the deputy spokesperson for Thai government reported the introduction of a new 116 million baht tourism stimulus packages to market the campaign – “Eat, Shop, Spend”.

Yesterday she informed the media that new round of stimulus will consists of two measures.

“Under the first, the Tourism Authority of Thailand will collaborate with operators of hotels, spas, and entertainment venues in promoting the sales of 40,000 domestic tour packages, priced at 100 baht each.”

“This measure, running from now to December 2019, has been allocated 63.5 million baht in funding.”

For this scheme, the Nation reports that consumers can register to shop online at participating partners through TAT’s official Line account. Purchase is limited to one package per buyer.

“It is targeted at Generation X and Y consumers with moderate purchasing power. The promotion will be held on ‘catchy’ dates, such as October 10 (10-10), November 11 (11-11), and December 12 (12-12)”.

The second measure comprises introducing a project to boost up traveler spending, where the TAT and private partners will give 70% discounts on luxury products and services at participating hotels, shopping malls, spas, hospitals, restaurants, jewellery stores, and amusement parks on weekdays.

“Promotional activities will be launched on mini websites and mobile platforms, backed by 52.5 million baht in funding.”

TAT has informed the Cabinet that these steps would encourage Thai tourism regarding the current economic slump and constant fortification of the baht. They also reported that the stimulus will keep Thailand as one of the top six countries for tourism.

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