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Ruidoso transforms into a film set, boosting tourism prospects

Thursday, April 18, 2024

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Ruidoso, Film Tourism, Matthew McConaughey, Travel, Tourism, Economic Impact, Movie Set

After the quiet village of Ruidoso was turned into a bustling movie set for the filming of “The Lost Bus,” starring Matthew McConaughey, the local residents and tourists witnessed an exciting transformation. The production, which took place from April 1 to April 7, captivated onlookers as scenes were shot in popular areas, particularly Midtown, a favorite spot among tourists. The presence of film crews and the Hollywood star in Ruidoso is anticipated to significantly enhance the village’s appeal as a tourist destination.

During the filming, Ruidoso’s main streets were frequently used as backdrops, showcasing the village’s charm and potentially increasing its recognition on a global scale. The film, which delves into the dramatic events surrounding California’s deadliest wildfire, prominently features McConaughey as a heroic bus driver. Scenes capturing McConaughey at the wheel of a yellow school bus and interacting with the community have already sparked considerable interest online, with videos circulating widely, adding to the allure for future visitors.

Local businesses, including neighborhood pharmacies and gas stations, were also featured in the film, providing them with an exceptional opportunity for wider exposure. Kerry Gladden, the public information officer for the Village of Ruidoso, noted the meticulous organization and excitement that the film production brought to the community. The involvement of British director Paul Greengrass, renowned for the Jason Bourne films, further underscored the high-profile nature of the project.

The economic impact of the film’s production was immediately felt, with local businesses experiencing increased activity and visibility. As “The Lost Bus” is released and gains viewership, Ruidoso is expected to attract more tourists, eager to visit the locations seen in the film. This boost in tourism is anticipated to provide ongoing economic benefits to the area, distinguishing Ruidoso as a significant cultural and recreational destination.

The filming of “The Lost Bus” in Ruidoso not only provided immediate excitement but is also poised to leave a lasting mark on the village’s tourism industry. By showcasing the natural beauty and community spirit of Ruidoso, the film is likely to draw visitors from around the world, eager to experience the charm of this newly famed location firsthand.

[Image Source: Discover Ruidoso]

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