Russia, Israel, Turkey, Azerbaijan, Saudi Arabia And Ukraine Boost Georgia Tourism to Over Eight Hundred Million USD Travel Revenue Surge In First Three Months

Published on April 23, 2025

Russia, Israel, Turkey, Azerbaijan, Saudi Arabia, and Ukraine drive Georgia’s tourism to over USD 826 million in Q1 2025, marking a significant revenue surge.

Georgia’s tourism economy saw a steady boost in the first quarter of 2025, with travel revenues reaching USD 826 million, according to newly released data from the National Bank of Georgia (NBG). This marks a 2.3% year-on-year increase. However, detailed tourist arrival statistics have yet to be published by the Georgian National Tourism Administration.

Among international markets, Israel stood out with a significant surge. Revenues from Israeli travelers jumped by a remarkable 73.7% compared to the same period in 2024, totaling USD 114.2 million. Azerbaijan and Saudi Arabia also delivered strong performances, with travel revenues climbing by 19.8% and 12.3%, respectively.

The European Union contributed USD 103.2 million to Georgia’s international travel revenue in the first quarter, accounting for 12.5% of the total share. However, this figure represents a 4.8% decline year-on-year.

Despite a continued drop in arrivals, Russia remained Georgia’s top contributor, bringing in USD 141.8 million, though this marked a 17.2% fall from the previous year.

Here is a breakdown of travel revenue by country in Q1 2025:

• Russia – USD 141.8 million (▼ 17.2%)
• Israel – USD 114.2 million (▲ 73.7%)
• Turkey – USD 107.1 million (▼ 8.8%)
• European Union – USD 103.2 million (▼ 4.8%)
• Azerbaijan – USD 48.6 million (▲ 19.8%)
• Ukraine – USD 33.7 million (▲ 2%)
• Armenia – USD 28.2 million (▼ 10%)
• Iran – USD 27.2 million (▼ 8%)
• Belarus – USD 15.9 million (▼ 3.8%)
• Saudi Arabia – USD 8.7 million (▲ 12.3%)
• Other countries – USD 197.4 million (▲ 6%)

This upward trend in travel receipts underlines the diversification of Georgia’s inbound tourism sources, even amid fluctuating visitor volumes from traditional markets.