Russia, South Korea, China and Japan Drive Phu Quoc, Vietnam’s Tourism Boom with Over One Million Tourists Flocking to Asia’s Premier Island Destination – What You Need to Know

Published on December 1, 2025

Phu Quoc, Vietnam, has solidified its position as one of Asia’s most sought-after island destinations, attracting over 1.6 million international tourists in the first eleven months of this year—an extraordinary 80.9% increase compared to the same period last year. The surge has been largely fueled by visitors from Russia, South Korea, China, and Japan, reflecting the island’s broad international appeal. This remarkable growth is attributed to the resumption of global travel, enhanced connectivity through new airline routes, and Phu Quoc’s unique combination of pristine beaches, vibrant local culture, and world-class hospitality.

Tourism revenues have also seen a significant rise, reaching VND39 trillion, nearly doubling from the previous year and underscoring Phu Quoc’s role as a major contributor to Vietnam’s tourism economy. With its welcoming environment, diverse attractions, and peak-season allure from October to May, the island continues to captivate travelers seeking both relaxation and immersive experiences, establishing itself as a premier destination in Southeast Asia.

The island’s revival has been powered by the return of international travelers and the resumption of charter flights, especially from Russia. Today, Phu Quoc receives visitors from more than 150 countries and territories, including Russia, the Commonwealth of Independent States (CIS), South Asia, and traditional East Asian markets such as South Korea, China, and Japan. The growing diversity of international travelers reflects the island’s universal appeal and its ability to offer experiences that resonate across cultures.

Connectivity improvements are set to make Phu Quoc even more accessible. Sun PhuQuoc Airways, Vietnam’s newest airline, is expanding its network with flights from Seoul beginning in March 2026, Busan in September 2026, Taipei in March next year, and Kaohsiung in October. These routes are expected to bring a new wave of travelers eager to explore the island’s pristine beaches, rich heritage, and vibrant local life.

Phu Quoc has become more than just a beach destination; it is a place where travelers connect with the rhythm of Vietnam’s island life. Visitors can stroll along stretches of powdery white sand, explore bustling night markets, and enjoy the warmth of local hospitality that leaves lasting memories. From families seeking a peaceful getaway to adventure-seekers drawn to snorkeling, diving, and nature trails, Phu Quoc offers something for every type of traveler.

The period from October to May marks the island’s peak season, when the weather is sunny and the waters are calm, perfect for enjoying water sports or simply soaking in the serene beauty. This season also brings a festive energy to local communities, where cultural performances, seafood feasts, and artisan crafts reflect the island’s vibrant lifestyle.

Tourism authorities are keen to maintain Phu Quoc’s balance between growth and sustainability. Investments in modern infrastructure, high-quality resorts, and eco-friendly tourism practices are ensuring that visitors can enjoy the island without compromising its natural charm. This approach strengthens Phu Quoc’s position as a leading destination in Vietnam and Asia, attracting travelers who seek both luxury and authenticity.

In 2024 alone, the island’s international arrivals have already surpassed previous annual records, demonstrating Phu Quoc’s magnetic appeal. Its rise as a top destination in Vietnam highlights not just the allure of its landscapes but also the human stories that unfold along its shores—from chefs serving freshly caught seafood to artisans sharing centuries-old traditions with curious travelers.

Phu Quoc, Vietnam, now stands as a shining example of how natural beauty, cultural richness, and human warmth can converge to create a world-class tourism experience. As the island continues to welcome visitors from across the globe, it promises not only scenic vistas and luxury escapes but also genuine connections with the people and culture that make it uniquely unforgettable.

Phu Quoc, Vietnam, continues to shine as a leading destination in Asia, combining natural beauty, rich culture, and world-class hospitality to create unforgettable experiences for travelers. With international visitors from Russia, South Korea, China, and Japan driving record tourism growth, the island has not only boosted local revenue but also strengthened its global reputation. As connectivity improves and sustainable tourism initiatives take root, Phu Quoc is poised for continued success, offering both leisure and cultural experiences that leave a lasting impression. Its remarkable rise underscores Vietnam’s growing prominence on the international tourism map and confirms Phu Quoc as a must-visit destination for travelers seeking both relaxation and adventure.