Russian Tourists Flock to Pattaya and Chonburi as Infrastructure Upgrades and Sustainable Tourism Drive Growth in Thailand’s Coastal Paradise – Things to Know Before You Pack Your Bags

Published on November 8, 2025

Pattaya, the famed Thai resort city, is undergoing a transformation, gradually shifting from its reputation as a nightlife haven to a more family-oriented destination. This change is being driven by an ongoing series of infrastructure enhancements and the growing appeal to Russian families seeking a combination of culture, relaxation, and entertainment. As the demand for family vacations grows, particularly from Russian tourists, Pattaya is capitalising on this trend by improving its facilities and embracing sustainable tourism practices.

With enhanced infrastructure and an unwavering focus on green tourism, Pattaya is quickly becoming an attractive option for tourists from Russia, particularly families with children. These changes have come alongside substantial investments to make the city more environmentally friendly, cleaner, and more accessible to international travellers. In fact, Pattaya’s family-friendly evolution is set to boost its competitiveness with major tourist destinations like Phuket.

Family-Oriented Enhancements at Pattaya

One of the key drivers behind Pattaya’s rising popularity among Russian tourists is its family-friendly appeal. The city has seen considerable improvements in its hotels, with many offering dedicated family zones. These zones are designed to cater to parents and children, providing safe and engaging environments for families to enjoy their holidays together. Hotels in Pattaya now feature facilities like kids’ play areas, childcare services, and family suites, ensuring that families can enjoy a hassle-free stay.

In addition to hotel upgrades, Pattaya’s beaches have become cleaner, offering a more relaxing atmosphere for those visiting with children. The city’s streets and infrastructure have also received improvements, with better road conditions making it easier for families to travel between attractions. These developments aim to provide an enhanced experience for Russian tourists, who are now increasingly looking for comfort and convenience during their vacations.

Pattaya’s Push Towards Green Tourism

At the heart of Pattaya’s renewed tourism efforts is the Thai government’s initiative to promote sustainable travel. The city has embraced green tourism, focusing on reducing its environmental impact while offering visitors a more eco-conscious vacation. This includes efforts to reduce food waste, cut down on community litter, and promote eco-friendly travel practices.

Pattaya is also benefiting from its connection with the Zero Food Waste campaign, which aims to curb waste in the hospitality sector. Hotels, restaurants, and other tourism-related businesses in Pattaya are encouraged to reduce food waste by adopting smarter waste management practices. Additionally, the city’s cleaner environment, aided by improved waste disposal systems, helps strengthen Pattaya’s reputation as a sustainable and livable destination for international tourists.

Russian Tourist Numbers Surge with Family-Friendly Focus

As a result of these improvements, tourism numbers from Russia are soaring. Tour operators have reported a significant uptick in family bookings, with the number of Russian families visiting Pattaya expected to rise by as much as 15–30% during the summer of 2025. According to several industry reports, one in every three Russian tourists booking trips to Pattaya now comes from the “family with children” demographic, indicating a clear shift towards family-centred holidays.

This increase in family tourism reflects Pattaya’s growing status as a versatile resort destination. Once synonymous with vibrant nightlife, the city is now becoming known for its broad appeal to families looking for activities, cultural experiences, and a more laid-back holiday atmosphere. From visiting theme parks and water sports activities to exploring local markets and cultural performances, Pattaya is reinventing itself to meet the needs of today’s more diverse traveller.

The Role of U-Tapao Airport and Other Developments

Pattaya’s push to attract more international tourists is further supported by ongoing developments at U-Tapao Airport, a key transport hub serving the region. The airport’s expansion is expected to increase international flights to Pattaya, making the destination even more accessible for families. As more direct flights from Russia and other countries become available, Pattaya’s tourism industry is poised to expand even further.

In tandem with these infrastructural advancements, Pattaya’s urban management strategies are designed to maintain the city’s appeal while fostering responsible tourism. These efforts are part of the broader vision to establish Pattaya as a world-class travel destination that aligns with the global shift towards sustainability.

What Should Travelers Expect in Pattaya?

For families planning to visit Pattaya, there are a few travel tips to keep in mind. First, the city’s new family-friendly hotels and resorts offer a variety of kid-friendly activities, including water parks, kids’ clubs, and family-oriented entertainment. Cultural festivals, such as the Wonder People Festival, have also become highlights of Pattaya’s growing appeal, offering cultural performances and seaside activities for all ages.

Additionally, Pattaya’s commitment to green tourism means that families can enjoy a cleaner, safer environment, with less pollution and waste. Parents can feel confident knowing that the city is actively working to preserve the natural beauty that makes it such an attractive destination.

Pattaya’s Bright Future as a Family Destination

As Pattaya continues to evolve, the city’s family-friendly transformation is helping it establish itself as a leading destination for Russian tourists and others seeking a well-rounded vacation experience. With ongoing efforts to improve infrastructure, embrace sustainable tourism, and offer activities for all ages, Pattaya is set to remain a top contender in the competitive tourism market.

For those looking to enjoy a family holiday that combines relaxation, adventure, and cultural experiences, Pattaya’s new direction offers plenty of exciting opportunities. The city’s focus on green tourism will only enhance its appeal in the coming years, making it an even more attractive destination for families from around the world.