Sabah Government Unveils Significant Investment to Strengthen Tourism and Preserve Heritage, Here’s What You Need to Know

Published on December 12, 2025

The Sabah Government has announced a significant investment of RM174.45 million for the KePKAS Ministry in 2026, reflecting the state’s further commitment to developing its tourism sector. These appropriations are intended to drive economic growth with sustainable development that will preserve the rich environment and culture of Sabah. It is also part of the bigger effort to enhance Sabah’s tourism products and establish the state as one of the world’s premier tourist destinations.

Key Focus Areas: Ecotourism, Cultural Heritage, and Sustainable Growth
Sabah’s tourism sector has long been admired for its diverse offerings, from world-renowned ecotourism destinations like Mount Kinabalu to its rich indigenous cultures. The government’s 2026 plan focuses on enhancing these strengths to create a more robust and sustainable tourism model. This approach aims to attract tourists from around the world while ensuring that the state’s natural beauty and cultural identity are preserved for future generations.

One of the key elements of this initiative is the promotion of cultural and nature festivals. These large-scale events will celebrate the unique blend of Sabah’s indigenous cultures and the breathtaking natural landscapes of the state. This move is expected to create a dynamic tourism environment that attracts travelers looking for authentic cultural experiences and eco-friendly travel options. Additionally, the promotion of community-based tourism will empower local communities and provide travelers with more intimate, culturally enriching experiences.

Visit Malaysia Year 2026 and “Visit Sabah Year 2027” Plans
A major part of the state’s tourism strategy is aligned with the Visit Malaysia Year 2026 campaign, which is expected to significantly boost the number of international tourists visiting Malaysia, including Sabah. The state is poised to leverage this global marketing platform to highlight its ecotourism, cultural heritage, and unique travel experiences. Sabah is planning a series of high-impact programmes, including the promotion of its lesser-known attractions, to further elevate its global profile.

Looking even further ahead, Sabah is already planning for the “Visit Sabah Year 2027,” an initiative aimed at capitalizing on the momentum from previous campaigns. This ambitious initiative will be a key driver in building Sabah’s reputation as a premier global destination. The goal is to ensure that tourism grows in a sustainable and inclusive manner, contributing to the state’s long-term economic prosperity.

Cultural Heritage Preservation and New Initiatives
As part of this comprehensive plan, Sabah is committed to preserving its cultural heritage while expanding its tourism infrastructure. A significant portion of the allocated funds will go towards the development of several cultural and heritage projects. These include the Sabah New Museum Construction Study, the establishment of the Kota Kinabalu Performing Arts Centre (KKPAC), and the construction of the Arte Museum (a digital museum). These new attractions will offer both locals and international tourists a deeper understanding of Sabah’s rich history, indigenous cultures, and artistic legacy.

Another exciting project is the Marine Gallery at Tun Mustapha Park in Kudat, which aims to showcase the diverse marine life and ecosystems found in Sabah’s waters. Additionally, there are plans to upgrade tourism facilities on Bohey Dulang Island in Semporna, a popular eco-tourism site known for its crystal-clear waters and vibrant coral reefs.

Enhancements to Existing Tourism Infrastructure
The government has also earmarked RM38.70 million to upgrade existing tourism facilities and infrastructure across the state. This investment will go towards key sites that are integral to Sabah’s tourism offerings. Major projects include the renovation of Petagas War Memorial Park, the construction of the Ranau Ethnic Museum, and improvements to the Penampang Cultural Centre. These upgrades are designed to enhance the visitor experience while preserving the historical and cultural significance of these sites.

One of the standout projects is the development of new tourism products at the Murut Cultural Centre in Tenom. This centre will offer visitors a unique opportunity to engage with the Murut people’s traditions and customs, adding to Sabah’s already diverse cultural offerings.

Protecting Sabah’s Heritage: Museum and Restoration Efforts
In addition to the development of new cultural sites, RM6.7 million has been allocated to the Sabah Museum Department for the preservation and restoration of existing museum buildings. This funding will ensure that Sabah’s cultural heritage is well-preserved, and that exhibition spaces are updated and improved to meet the expectations of modern visitors. With the construction of a new museum on the horizon, these efforts will ensure that the state’s historical treasures are maintained and accessible to future generations.

Ethnic Cultural Mapping for the Future
Another significant project is the Ethnic Cultural Mapping 2026-2030 initiative, which will systematically document and preserve the cultural practices and traditions of Sabah’s diverse ethnic groups. This will not only safeguard the state’s intangible cultural heritage but also provide a valuable resource for future tourism development, ensuring that the unique customs and traditions of Sabah’s indigenous communities are respected and celebrated.

A Bright Future for Sabah’s Tourism

By taking a holistic approach towards preserving its culture and developing tourism on a sustainable platform, Sabah is on its way to being one of the preeminent destinations within Southeast Asia. The tourism budget given for 2026 at RM174.45 million will be an extremely crucial factor for improving tourist infrastructure and safeguarding and promoting its beautiful culture and natural resources. By continuing its focus on developing its tourism sector, tourists can expect an even more exciting experience ahead.