Sabre acquires Techsembly to expand its hospitality retailing solutions

Tuesday, July 11, 2023

Sabre Corporation a provider of software and technology that powers the global travel industry, today announced the acquisition of hospitality e-commerce provider Techsembly. Terms of the transaction were not disclosed.

Techsembly offers a fully automated e-commerce solution enabling global hotels to manage multiple online property stores, products, and logistics on one centralized platform.

In addition to its marketplace, Techsembly is a leader in the gift card business for hoteliers, offering highly advanced and configurable capabilities in terms of selling and fulfillment of gift cards.

Amy Read, Co-founder and CEO of Techsembly stated that they built Techsembly based on a deep commitment to service, innovation and delivering proven results to help their customers increase revenue beyond traditional room sales.

As part of the transaction, Sabre will welcome Techsembly’s talented e-commerce experts and developers to the company. Based in the UK with offices in Singapore and Hong Kong, Techsembly enjoys a growing customer base and a strong presence within the luxury hotel segment.

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