Sabre and InterparkTriple Unite for Innovative Travel Tech Integration

Tuesday, April 16, 2024

Sabre Corporation, a prominent software and technology provider in the global travel industry, has announced a strategic technology collaboration with InterparkTriple, South Korea’s largest Online Travel Agency (OTA). This partnership will integrate InterparkTriple’s online travel platform with Sabre’s advanced Travel AI technology, developed in conjunction with Google.

The goal of this collaboration is to combine Sabre’s Travel AI microservices with InterparkTriple’s platform, offering users improved functionalities and personalized experiences driven by artificial intelligence (AI). Through this long-term partnership, Sabre and InterparkTriple will work together to innovate, experiment with new concepts, and create solutions. By harnessing InterparkTriple’s entrepreneurial mindset alongside Sabre Travel AI, the companies aim to develop solutions that not only enhance the InterparkTriple travel platform but also have the potential for global scalability and adoption by other customers.

“We are playing a pivotal role in developing South Korea into an inbound travel giant through enhanced travel content and AI technology” said Jun Shin, Head of Travel Business, InterparkTriple. “So, we’re incredibly excited about the possibilities this new partnership with Sabre brings. Sabre’s Travel AI technology aligns perfectly with our commitment to providing appealing, personalized solutions, so we can give our users the tailored travel options they want and demand.”

InterparkTriple, a subsidiary of Yanolja, was created by merging Interpark, a travel and ticketing company, with Triple, an AI-powered travel planning platform. As part of its expansion, InterparkTriple has established a separate entity named Encode AI for its AI travel endeavors. The company is actively working to enhance its Korean travel platform to attract over 50 million tourists to South Korea annually by 2028. This platform utilizes AI to craft personalized travel plans, including tailored experiences related to South Korea’s pop culture phenomena like K-pop and K-dramas, catering to the evolving interests of global travelers.

“There’s more choice in the global travel marketplace than ever before, and so to be successful, travel agents need to differentiate themselves,” said Brett Thorstad, Vice President, Sabre Travel Solutions, Agency Sales and Airline Distribution, Asia Pacific. “InterparkTriple’s focus on AI to further personalize offers for travellers is key to their differentiated approach. We’re delighted that this collaboration strengthens Sabre’s position as a trusted technology partner for large global OTAs, while opening up avenues for future innovation and shared success.”

« Back to Page