Sabre Hosts Technology Day in Jeddah, Highlights New Partnerships and Travel Solutions

Published on October 22, 2024

Sabre Corporation, a global leader in software and technology solutions for the travel industry, recently hosted a Technology Day in Jeddah, Saudi Arabia. The event gathered key figures from the travel sector, including airlines, travel agencies, and media representatives, to showcase Sabre’s latest innovations and emphasize its commitment to the Saudi market. Sabre’s focus on next-generation travel technology highlights the company’s strategic investment in the evolving needs of the region.

At the event, Sabre unveiled cutting-edge travel technologies aimed at empowering Saudi travel companies to cater to the needs of modern, tech-savvy travelers. Attendees experienced live demonstrations of Sabre’s multi-source platform, which optimizes content distribution, along with advanced AI, NDC, and corporate travel tools that enable personalized and seamless travel experiences.

The discussions during the event also explored emerging travel trends in Saudi Arabia, particularly the growing role of mobile technology in travel planning and bookings. Sabre’s solutions are designed to help travel providers meet the expectations of the region’s digitally connected travelers, enhancing the overall customer experience.

“Sabre is committed to empowering Saudi Arabia’s travel marketplace with the technology and tools needed to thrive in this dynamic industry,” said Essa Al Nasser, Commercial Regional Director, Sabre Travel Network Middle East. “Our investments in new offices, talent acquisition, and advanced solutions are a testament to the incredible potential we see in this area. We look forward to continuing our support for our partners as we work together to transform the travel experience for Saudi travelers.”

As part of its ongoing strategy, Sabre is strengthening its presence in Saudi Arabia by expanding its team and opening new offices. Recently, the company announced a partnership with Riyadh Air, equipping the airline with its SabreMosaic™ Offer Optimization technology, making Riyadh Air the first fully digital carrier operating on an offer-and-order basis. This partnership, along with collaborations with innovative local companies like Almatar, and industry giants such as Kanoo Travel and Dnata, reinforces Sabre’s dedication to driving innovation within Saudi Arabia’s travel industry.