Safari Gateway Elevates Zanzibar’s Tourism with New Partnership with African Tourism Board

Published on September 3, 2025

Safari Gateway, a Zanzibar based destination management company, has been appointed as the African Tourism Board’s official marketing partner for its upcoming campaigns in the USA and Germany, a development that strengthens Tanzania’s standing in the international travel market.

Nestled in the turquoise waters of the Indian Ocean, Zanzibar captivates visitors with powdery beaches, a colourful heritage, and the legendary Stone Town, a UNESCO World Heritage gem. Through the new alliance with the African Tourism Board, Safari Gateway will spotlight Zanzibar and the mainland, curating immersive itineraries that harmonise local culture, wilderness exploration and the tranquil warmth of tropical beach life.

Promoting Zanzibar and Tanzania’s Rich Tourism Offerings

Safari Gateway offers travellers a chance to explore Zanzibar’s stunning coastline, home to exotic marine life and pristine beaches. The company provides a diverse range of travel packages, including luxury beach holidays, day trip safaris to Selous (Nyerere National Park), Mikumi National Park, and thrilling expeditions to Mount Kilimanjaro. For those looking to dive deeper into Tanzania’s cultural and natural offerings, safaris to Serengeti National Park and Ngorongoro Crater are also available.

Under the partnership with the African Tourism Board, Safari Gateway will help elevate Zanzibar as a destination for more than just its beaches. With a growing focus on sustainable tourism, the company promotes eco-friendly adventures like whale shark excursions in Mafia Island, a region renowned for its rich marine biodiversity. Tanzania’s mix of culture, heritage, and wildlife makes it a perfect destination for those seeking both peace and adventure.

Expanding Tanzania’s Reach to Global Markets

By becoming part of the African Tourism Board’s marketing programme, Safari Gateway aims to increase tourism flows from the USA and Germany. The collaboration will help draw attention to Zanzibar’s unique combination of coastal relaxation and thrilling safaris, making it an attractive destination for travellers seeking diverse experiences. Safari Gateway’s focus is on offering high-quality, personalised travel services that align with the needs of modern travellers, ensuring that each visit to Tanzania is memorable and impactful.

Biubwa Omar Khamis, the Managing Director of Safari Gateway, emphasised the importance of this partnership for promoting sustainable tourism in Tanzania. With over 17 years of experience in the tourism sector, Biubwa is committed to empowering local communities, supporting women entrepreneurs through her leadership role at the Zanzibar Women Chamber of Commerce (ZWCC), and positioning Zanzibar as a leading tourism destination. This partnership aligns perfectly with the African Tourism Board’s mission to increase tourism investments and connect destinations to international travellers.

Enhancing Zanzibar’s Global Appeal

The collaboration with the African Tourism Board will also assist Safari Gateway in leveraging new opportunities through an exclusive African booking platform for travel agents and tour operators in Germany and Dubai. This platform provides an efficient way for travellers and industry professionals to book tours and services in Tanzania and Zanzibar, ensuring that Safari Gateway can extend its reach across these key international markets. The programme further promotes the idea of Zanzibar as a hidden gem in Africa, attracting more international tourists looking for diverse and sustainable travel options.

Zanzibar’s allure is further enhanced by its unique cultural heritage and historical importance. Visitors can explore spice farms, experience local Swahili culture, and learn about Zanzibar’s pivotal role in the history of the East African slave trade. This diverse offering makes the island not just a beach destination but a culturally enriching experience for all kinds of travellers.

Looking Forward: Building Partnerships and Sustainable Tourism

As a trusted partner of the African Tourism Board, Safari Gateway aims to position Tanzania and Zanzibar as prime destinations for international tourists. The partnership also offers opportunities to collaborate with other tourism stakeholders across Africa, ensuring that tourism growth is driven by shared values of sustainability and community empowerment. Biubwa’s leadership in promoting eco-tourism initiatives and inclusive growth within the region will continue to shape Zanzibar’s future as a key tourism hub.

Through its efforts, Safari Gateway is helping create lasting connections between international travellers and Tanzania’s natural beauty, culture, and wildlife. By becoming part of the African Tourism Board’s efforts in Germany and the USA, Zanzibar is set to enjoy greater visibility and recognition, drawing in tourists eager to explore one of Africa’s most enchanting destinations.

A New Chapter for Zanzibar’s Tourism Industry

Safari Gateway’s designation as the African Tourism Board’s trusted partner in both the USA and Germany marks a vital step forward for the tourism sector in Zanzibar and the wider Tanzanian landscape. With the firm’s deep commitment to custom-designed journeys and sustainable tourism principles firmly in place, the alliance stands to set even brighter international beacons for Zanzibar, solidifying its already-esteemed status as a sought-after destination. By working alongside the Board, Safari Gateway is able to broaden the appeal of Tanzania’s extraordinary cultural, wildlife, and coastal resources, thereby inviting a growing number of visitors to engage authentically with the compelling beauty and adventures that await within the Spice Islands.