Safestay Expands into the Alps with Two New Hostels in Kitzbühel, Austria

Published on December 6, 2025

Safestay, one of Europe’s largest hostel groups, has expanded into the picturesque Austrian Alps with the opening of two new hostels in Kitzbühel, one of the world’s most coveted ski destinations. The newly branded Safestay Kitzbühel Centre and Safestay Kitzbühel Alpine offer 70 beds, providing affordable and comfortable accommodation for solo travellers, families, and groups alike.

Set in the heart of the alpine resort town, both properties offer a combination of private en-suite rooms and shared dormitories, catering to a range of budgets and group sizes. Starting from just €40.85 per night, Safestay Kitzbühel provides a budget-friendly yet high-quality alternative to traditional ski accommodation in the region. The hostels’ strategic location, within walking distance of the world-famous Hahnenkamm ski lifts, gives guests direct access to Kitzbühel’s renowned ski slopes, ensuring both convenience and adventure.

Ideal Location for Skiers, Hikers, and Adventure Seekers

Situated in the heart of Kitzbühel, both hostels offer unbeatable access to a wide range of activities. Guests can easily reach the famous Hahnenkamm ski slopes, known for hosting the thrilling Hahnenkamm downhill race every January. The event is one of the most famous and challenging skiing events in the world, attracting elite skiers and spectators from around the globe.

For those looking to explore beyond the slopes, the hostels also offer proximity to scenic hiking trails on Kitzbüheler Horn, where visitors can enjoy breathtaking views of the surrounding alpine landscapes. Kitzbühel’s ideal location also allows easy day trips to nearby cultural hubs like Salzburg, making it a perfect base for both active travellers and those seeking cultural exploration in the Alps.

Safestay’s Affordable and Quality Accommodation for All

Safestay Kitzbühel offers flexible accommodation options, including private rooms for those seeking more privacy, as well as shared dormitories ideal for budget-conscious travellers or groups. The hostels cater to a wide range of guests, including solo travellers, friends, and families, ensuring that everyone can enjoy a comfortable and affordable stay.

The high quality of service at the hostels has been well received, with early guest feedback highlighting top marks for the locations, comfort, and service. The properties are already receiving positive ratings, including a perfect 5/5 on TripAdvisor and an 8.7/10 on Booking.com. These reviews underscore Safestay’s commitment to providing quality, affordable stays in top European destinations.

Flexible Growth Through Franchising: Safestay’s Expansion Strategy

The opening of the Kitzbühel hostels marks a significant milestone for Safestay as part of its expansion into the alpine region. Following the Group’s first franchise agreement in September, the Kitzbühel properties have been rebranded under the Safestay name, reinforcing the brand’s pan-European presence. This move supports Safestay’s capital-light growth strategy, leveraging trusted branding and well-established systems to expand into new markets across Europe.

Franchising allows Safestay to grow its footprint flexibly and efficiently, with new locations offering potential to reach more travellers across key European destinations. The recent success of franchise agreements, including the rebranding of Safestay Edinburgh Cowgate, is a testament to the brand’s ability to expand its presence while maintaining its high standards for affordable, quality travel experiences.

Why Kitzbühel is the Ideal Base for Your Alpine Adventure

Kitzbühel has long been one of the most sought-after destinations for ski enthusiasts, offering world-class slopes, vibrant après-ski activities, and a charming, historic town centre. Safestay’s new hostels provide the perfect base for those looking to experience the best of Kitzbühel’s alpine allure without the hefty price tag often associated with ski resorts.

By offering affordable accommodation that doesn’t compromise on quality, Safestay is poised to attract a wide variety of visitors, from budget-conscious adventurers to families seeking a welcoming, affordable place to stay while exploring the region. The hostels’ close proximity to Kitzbühel’s ski lifts and hiking trails further solidifies their appeal to outdoor lovers, while the vibrant town itself offers a range of cultural and dining experiences for those looking to unwind after a day of adventure.

A New Affordable Destination in the Heart of Kitzbühel

The opening of Safestay Kitzbühel Centre and Safestay Kitzbühel Alpine represents a significant expansion for Safestay in one of Europe’s most iconic ski destinations. With their combination of modern amenities, prime location, and affordable pricing, these two hostels provide the perfect option for travellers seeking an authentic Kitzbühel experience without breaking the bank. Whether you’re visiting for skiing, hiking, or cultural exploration, Safestay Kitzbühel offers a welcoming, budget-friendly stay in the heart of the Alps.