SalamAir launches “Capture the Beauty of Oman” campaign showcasing Oman globally

Tuesday, November 7, 2023



The sultanate’s fastest-growing value-for-money airline, SalamAir’s latest marketing initiative, is again taking Oman to the world.

The new campaign is being launched across its network of over 43 destinations to showcase the wonders Oman has to offer, which is said to capture the hearts of all adventure seekers looking to explore a destination with much to offer.

As the leading low-cost airline in the Sultanate, encouraging and promoting the tourism industry of Oman has been one of the key pillars of SalamAir’s contribution to Oman’s Vision 2040. With its expanding fleet of aircraft, its growing network of destinations, and its steady rise in passenger numbers, SalamAir has been in continuous strides in bolstering Oman as an aviation and travel hub in the region and delivering its promise of promoting tourism of its hub.

The campaign focuses on engaging the citizens and residents of Oman with talent in capturing the many gems that the country has to offer through their lenses that are worthy of sharing with the world. The participants can submit high-quality photos of beautiful scenes in Oman on SalamAir’s social media outlets, Instagram and Twitter, using #CaptureOman.  The ads will also include details about where the photo was taken, capturing the essence of Oman’s stunning landscapes and cultural heritage.

 The carefully selected images will be featured in a global ad campaign, showcasing the exquisite nature of Oman, crediting and tagging the talented photographers in the country, capturing the wanderlust hearts of travellers and prompting them to explore their next travel to the Sultanate. 

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