Sandals Resorts Reopens Five Properties in Jamaica, Marking a Key Step in the Island’s Tourism Recovery with New Guests Returning to Sandals Dunn’s River and Beaches Negril

Published on December 8, 2025

Sandals Resorts International, the Caribbean’s leading all-inclusive resort company, marked a key milestone in the tourism recovery of Jamaica with the reopening of five of its properties on the island. Effective today, Sandals Dunn’s River, Sandals Royal Plantation, Sandals Ochi, Sandals Negril, and Beaches Negril welcome back guests to Jamaica’s famed north coast, boasting some of the Caribbean’s most pristine beaches, lush landscapes, and vibrant culture.

These resorts reopening signal that Jamaica’s tourism sector is back, after much hard work to rebound from recent global disruptions. Sandals Resorts, born in Jamaica in 1981, has long been synonymous with the island’s tourism industry, so its return to full operations brings fresh optimism for continued growth and sustainability in the region’s hospitality industry.

Celebrating Momentum and Growth in Jamaican Tourism

Speaking about the reopening, SRI Executive Chairman Adam Stewart noted, “There’s a real sense of momentum across Jamaica right now. Our airports are open and welcoming flights from around the world. Tours and attractions, including the iconic Dunn’s River Falls, Negril’s famed Seven Mile Beach, and Mystic Mountain for fans of Jamaican bobsledding, are all ready and waiting for you.”

This statement reflects the optimism surrounding Jamaica’s tourism recovery, with Sandals Resorts playing a major role in the island’s efforts to boost tourism and economic recovery. The reopening also signals the island’s readiness to attract travelers from around the world, highlighting the island’s appeal as both a luxury destination and a hub for family-friendly vacations.

Building Confidence in Jamaica’s Tourism Sector

Ahead of today’s official reopening, Sandals Resorts hosted nearly 400 travel advisors and industry partners for a preview event at Sandals Dunn’s River in Ocho Rios, Jamaica. The “Back to Jamaica” immersion event allowed influential partners to experience firsthand what the island has to offer, helping them better sell the destination to their clients. The event showcased the warmth of Jamaican hospitality, the beauty of its natural landscapes, and the country’s readiness to welcome visitors.

“Seeing is believing,” said Stewart, adding, “And nothing beats the real thing, putting your toes in the sand, tasting the food, feeling the sunshine on your face. Only a genuine experience can offer confidence like that.”

This approach of immersing partners in the destination will help foster trust in the tourism offerings and promote long-term success in the industry, encouraging travelers to return to Jamaica as a safe, exciting, and culturally rich destination.

Tourism Impact: Strengthening Jamaica’s Position as a Premier Caribbean Destination

The reopening of these Sandals Resorts is set to have a profound tourism impact on the local economy. With these iconic resorts welcoming international tourists once again, the island stands to see a surge in tourism-driven revenues, supporting local businesses, creating employment opportunities, and reinforcing Jamaica’s position as a top-tier Caribbean destination.

The Jamaica Tourism Board has been working to boost visitor numbers, and the return of Sandals Resorts plays a crucial role in meeting the island’s tourism targets. With many tourists eager to return to the island for luxury vacations, honeymoon getaways, or family vacations, the tourism sector is on track for a significant recovery in the coming months.

As one of the country’s most prominent tourism brands, Sandals Resorts helps position Jamaica not only as a resort destination but also as a place to explore cultural heritage, natural wonders, and the warmth of the Jamaican people.

Economic Growth Through Sustainable Tourism Practices

The reopening of Sandals Resorts also highlights the importance of sustainable tourism for Jamaica’s long-term economic growth. Sandals Resorts International has long been a pioneer in promoting sustainable tourism through eco-friendly initiatives, supporting local communities, and preserving the country’s natural resources. This aligns with the country’s broader tourism development goals, ensuring that the growth of the industry does not come at the expense of its rich environment and cultural heritage.

The positive impact on local economies will be felt not only in the tourism sector but also in industries such as agriculture, transportation, and construction, which benefit from tourism-related activities. By increasing the number of international visitors, Jamaica will see a multiplier effect, driving job creation and boosting the local economy for years to come.

Looking Ahead: Sustainable Growth and Future Tourism Impact

As Jamaica’s tourism sector continues to recover, Sandals Resorts’ role will remain pivotal in ensuring the country’s growth in the global tourism market. The return of these five properties is just the beginning, with additional investments in tourism infrastructure and sustainability likely to follow. The positive impact on the local economy and the global tourism scene is expected to continue as the island builds on its reputation as a luxury and sustainable destination.

In the future, Jamaica will likely see an increase in visitor numbers, higher spending, and a stronger tourism-driven economy. Sandals Resorts’ ability to provide a high-quality, all-inclusive experience will continue to attract international tourists, further cementing the country’s position as one of the most sought-after destinations in the Caribbean.

A Strong Future for Tourism in Jamaica

This is a significant development for the country’s tourism recovery. With its determination to further position itself as a destination of luxury tourism and ensure that its growth strategies emphasize sustainability, Jamaica will see some key tourism-driven economic gains over the coming years. As it grows, with Sandals Resorts at the forefront, Jamaica will continue to attract visitors from across the globe, placing the tourism industry of Jamaica in an enviable position for long-term success.