Sanya and Haikou, China: Hainan’s Tourism Revolution with New Visa Waivers and Customs Simplification

Published on December 24, 2025

Hainan, China’s largest Free Trade Port (FTP) by area, has recently launched a transformative change in its tourism sector with new island-wide customs operations. Starting December 18, 2025, the island introduced a series of policy shifts that are expected to significantly impact tourism cooperation, investment, and visitor flows in the coming years. This strategic change coincides with the opening of the China International Travel Mart (CITM) 2025 in Haikou, marking the island as an increasingly attractive destination for international tourism.

These new measures, coupled with Hainan’s other developments, are set to redefine the island’s role as a tourism hub, both within China and globally. With more than 1,000 business representatives from 101 countries and regions attending the CITM, the fair reflects growing international interest in Hainan’s emerging tourism market.

Hainan’s Growing Role in Global Tourism

The new customs policies are a critical part of Hainan’s development as a key player in international tourism. The island’s entry policies now allow visa-free access for citizens from 86 countries, enhancing its appeal as a travel destination for international visitors. Additionally, Hainan has expanded its visa-waiver arrangements for cruise passengers and tour groups, making it easier for travelers to explore the island.

At the same time, Hainan’s new customs operations streamline processes for both tourists and businesses. By simplifying customs clearance and offering more international payment options, Hainan has enhanced the overall experience for foreign visitors, particularly in the duty-free shopping sector. This change is already showing positive results, with data from Qunar, a major Chinese travel platform, indicating a 40% increase in international flight bookings to Haikou compared to last year.

These changes reflect Hainan’s growing role as a platform for international tourism cooperation. As Thapanee Kiatphaibool, governor of the Tourism Authority of Thailand, noted, the shift in policies presents new opportunities for both inbound and outbound tourism. This could lead to more balanced tourism flows and greater collaboration in destination marketing.

Increased International Interest in Hainan

The immediate impact of these new policies is evident. Tourists like Vika Karenina, a Russian visitor to Sanya, have praised the ease of traveling to and shopping on the island. Karenina highlighted the seamless shopping experience at Sanya’s International Duty Free Complex, where international payment options and the absence of a tax refund process contributed to a smoother experience.

Travelers are already seeing the benefits of Hainan’s streamlined customs operations. According to travel platform Qunar, international flight bookings to Haikou for the upcoming Christmas and 2026 Spring Festival holidays have surged by over 40%, indicating strong interest in the island’s tourism offerings. The combination of better accessibility and enhanced travel services is expected to bring even more international visitors in the years to come.

Hainan’s Strategic Shift in Tourism Cooperation

Hainan’s tourism policies are also fostering new opportunities for international partnerships. The China International Travel Mart, which runs from December 19 to 21, attracted a record number of participants this year. The fair serves as an important platform for tourism-related businesses to explore potential joint ventures and collaborations.

Industry insiders believe that Hainan’s expanded visa and customs policies will play a crucial role in reshaping tourism cooperation in the region. Businesses in the travel and hospitality sectors are expected to benefit from a surge in tourism and investment, while travelers will enjoy easier access and a more convenient experience.

Additionally, Hainan’s growing status as a tourism hub could position it as a key player in Asia’s travel market, attracting tourists not only from China but from other countries across the globe. As global tourism leaders continue to engage with Hainan, it is likely that the island will emerge as a top destination for both business and leisure travel in the coming years.

Business and Tourism Impact

For business travelers, the new customs policies and visa-waiver arrangements are a welcome change, simplifying travel between Hainan and key international markets. The increased ease of access to Hainan could encourage more international investment in the island’s tourism infrastructure, including hotels, resorts, and transport services.

Leisure travelers, on the other hand, will benefit from the enhanced visitor experience. With easier entry, more international payment options, and seamless shopping experiences, tourists can enjoy a more relaxed and enjoyable trip. The rise in international flight bookings is evidence of Hainan’s growing popularity as a leisure destination.

Travel Tips for Tourists Visiting Hainan

For those planning to visit Hainan, here are some useful tips to ensure a smooth and enjoyable experience:

1. Check Visa Requirements: If you are from one of the 86 eligible countries, you can enter Hainan without a visa. Ensure you check the current list of eligible countries and confirm the latest entry requirements.
2. Use International Payment Options: Take advantage of Hainan’s expanded international payment options, which make it easier to shop and pay for services without currency hassles.
3. Explore Duty-Free Shopping: Hainan’s duty-free shopping is one of the island’s highlights. With no tax refund process required, visitors can enjoy seamless shopping experiences at Sanya’s International Duty Free Complex.
4. Plan Your Travel Around Peak Seasons: As Hainan’s popularity grows, so does the number of international flights. Booking early is recommended, especially during major holiday periods like Christmas and the Spring Festival.
5. Take Advantage of Simplified Customs: With the new customs operations in place, travelers can expect quicker and more efficient entry into the island. Make sure to complete your arrival card if you’re entering without a K-ETA.

Looking Forward: Hainan’s Bright Tourism Future

Hainan’s tourism sector is poised for remarkable growth, driven by strategic policy shifts aimed at boosting international tourism. The new customs operations, along with the island’s visa-free access for citizens of 86 countries, position Hainan as a prime destination for both leisure and business travelers. With a growing interest from global tourism leaders and a surge in international flight bookings, the future looks bright for Hainan’s tourism industry.

As more international visitors flock to the island, Hainan’s unique blend of cultural heritage, tropical beauty, and modern amenities will make it an increasingly attractive destination. Whether you’re looking for a relaxing beach getaway or a bustling shopping experience, Hainan offers a perfect balance of both.

Disclaimer: The Attached Image in This Article is AI Generated