Sanya’s Marathon Sets Global Standards: Why Hainan is the Fastest Growing Tourism Powerhouse in Asia!

Published on December 31, 2025

As the world continues to recover from the challenges of the past years, two destinations in Asia have risen to the forefront of global tourism. Sanya in China and Phu Quoc in Vietnam are benefiting from innovative government policies and strategic event planning that highlight their natural beauty and tourism potential. From international marathons in China to visa‑free incentives in Vietnam, these regions are redefining what it means to be top travel destinations in Asia.

In Sanya, the 2025 Hainan Marathon has emerged as one of the year’s most exciting sporting events. Drawing thousands of international runners, the marathon connects athletes and tourists through a scenic race route along the picturesque coastline of Sanya Bay. The marathon is not just about sports—it has become a significant component of Hainan’s broader tourism strategy, which focuses on blending culture, nature, and high-profile events to boost visitor numbers. The event showcases the city’s commitment to integrating sports tourism into its growing portfolio, contributing to an increase in hotel bookings, tour packages, and local spending.

According to Hainan Tourism Development Committee, the marathon is part of a larger tourism development plan that leverages the island’s natural environment and investment in infrastructure. Hainan’s government has heavily promoted the island as a top destination for both leisure and sport tourism, with easy access to beach resorts, shopping districts, and cultural landmarks. With such initiatives, Sanya has cemented its reputation as an ideal holiday and sporting destination, attracting both domestic and international travelers.

But it’s not just about sporting events. Hainan Free Trade Port’s newly implemented customs reforms are playing a significant role in transforming Sanya into a duty-free shopping haven. These changes simplify travel for international visitors, offering them better access to Hainan’s luxury shopping experience, further positioning the island as a global tourism hub. In addition, international flights and government-led initiatives to boost the region’s tourism infrastructure will likely see Sanya continue to grow as an attractive and accessible destination for global tourists in the coming years.

Meanwhile, Phu Quoc, an island in Vietnam, is also experiencing rapid growth, thanks to government‑backed incentives and strategic tourism policies. Since Vietnam’s National Tourism Administration relaxed visa policies to allow visa-free entry for citizens from several countries, Phu Quoc has witnessed an influx of international visitors, especially from Europe and Asia. With pristine beaches, luxury resorts, and vibrant cultural attractions, the island has steadily gained attention as one of Southeast Asia’s most sought‑after destinations.

The Vietnamese government’s tourism strategy for Phu Quoc focuses on both sustainable tourism development and boosting the economy through international visitor engagement. The island’s infrastructure has been significantly improved, including new luxury hotels, resorts, and transport networks, which ensure that tourists experience both comfort and convenience. Phu Quoc is also home to various cultural attractions, including Vinpearl Safari, which brings both adventure and education to visitors, enriching their holiday experience.

Beyond infrastructure, Phu Quoc’s new visa‑free entry policy has been particularly successful in attracting high‑spending tourists, particularly those interested in extended stays. Tourists can now stay for up to 30 days without a visa, allowing for longer vacations and more relaxed travel planning. This policy has bolstered the island’s tourism offerings, drawing in not only beachgoers but also business travelers looking for a tranquil retreat in between meetings or conventions. According to Vietnam’s Ministry of Culture, Sports, and Tourism, the easing of entry requirements is expected to continue attracting affluent visitors, boosting the local economy through tourism expenditures.

Phu Quoc’s increasing popularity is also being driven by international partnerships with travel platforms and the introduction of new MICE (Meetings, Incentives, Conferences, Exhibitions) facilities. These initiatives are helping Phu Quoc cater to both leisure and business tourists, ensuring that it remains an attractive destination for a wide range of travelers. The island’s ongoing development, alongside government efforts to make it a more accessible destination, suggests that it will play a key role in Vietnam’s tourism sector for many years to come.

As Sanya and Phu Quoc continue to grow as key travel destinations, they exemplify the impact that strategic government policies and event planning can have on boosting tourism. Both cities have made significant strides in attracting international visitors through cultural initiatives, visa reforms, and sports tourism. As they develop, these destinations are not only enhancing their local economies but also contributing to the rise of Asia as a major player in global tourism.

Looking ahead, the 2025 Hainan Marathon and Phu Quoc’s rise as a top destination are just the beginning. As both destinations continue to evolve and improve their offerings, they are set to redefine the future of tourism in Asia. For travelers seeking both adventure and relaxation, Sanya and Phu Quoc now represent two of the most dynamic and exciting destinations in the region.