São Paulo hosting WTM Latin America 2024 showcases the best in global B2B travel

Sunday, March 17, 2024

Explore WTM Latin America 2024 in São Paulo: Key travel event with insights, networking, and industry awards. April 15-17 at Expo Center Norte.

WTM Latin America 2024, set to unfold at the Expo Center Norte in São Paulo, Brazil, from April 15th to 17th, marks a pivotal moment for the travel and tourism industry’s B2B landscape. This expo, renowned for its commitment to growth, innovation, and collaboration, beckons travel professionals from around the globe. With a program rich in insightful seminars, networking opportunities, and the esteemed Responsible Tourism Awards, the event celebrates sustainability, diversity, and beyond.

Operating from 12pm to 8pm on April 15th and 16th, and wrapping up at 6pm on April 17th, WTM Latin America offers a vibrant platform for attendees to delve into the latest industry trends, forge meaningful connections, and highlight their unique contributions. Categories like Biodiversity Conservation, Socioeconomic Impact, and Climate Change Mitigation emphasize the expo’s dedication to responsible tourism. Enhanced accessibility, stringent security protocols, and comprehensive amenities, including dining and lodging options, ensure a seamless experience for all visitors.

Global Spotlight on Latin America
The expo shines a spotlight on Latin America, showcasing it as a key player in the global travel arena. It brings together an impressive array of around 27,000 professionals and 620 exhibiting companies, making it an essential hub for networking and transactional opportunities. WTM Latin America aims to bolster the region’s presence on the world stage, fostering synergies among travel technology companies, airline and cruise industry leaders, hotel industry influencers, hospitality stalwarts, travel consultants, and hotel and travel advisors. This collaborative environment is geared towards enhancing ROI and unlocking business potentials within the vast network of B2B travel leaders, think tanks, MICE leaders, tour operators, Destination Management Companies, and more, solidifying Latin America’s status as a powerhouse in international travel and tourism.

WTM Latin America: A Keystone Event for B2B Travel and Tourism Professionals

Focusing on the Tropics: A Path to Sustainable Tourism
At the heart of WTM Latin America 2024 in São Paulo, Brazil, the spotlight will turn to the tropics under the banner “The Future Is Open.” This thematic direction underscores a commitment to exploring vital issues pertinent to the revival of the travel and tourism industry, with a special emphasis on showcasing the allure of tropical destinations. The event is set to highlight the natural splendors of these regions, advocating for sustainable tourism practices that respect and preserve their unique ecosystems. This focus not only celebrates the beauty and diversity of tropical locales but also champions eco-friendly tourism initiatives among travel industry leaders, influencers, and professionals.

Anticipated Engagement and Global Participation
Looking forward to WTM Latin America 2024, the anticipation builds for an event that promises to host around 10,000 trade visitors and approximately 600 exhibitors from over 50 countries. This three-day extravaganza in São Paulo, Brazil, is expected to be a melting pot of ideas, innovations, and partnerships, featuring participants ranging from travel and tourism professionals, Destination Management Companies, and Travel Agents to MICE leaders and tour operators. The event is poised to be a landmark occasion, facilitating meaningful exchanges and setting new benchmarks in the travel industry’s journey towards sustainability and global collaboration.

Unlocking Business Potential at WTM Latin America: A Gateway for Travel and Tourism Leaders

Expanding Horizons in the Travel Industry
WTM Latin America emerges as a pivotal juncture for travel and tourism professionals, offering an expansive platform to delve into the latest developments, destinations, offerings, and technological innovations. This premier event facilitates critical meetings and interactions with a broad spectrum of industry stakeholders—from tourist boards and hotels to airlines, cruises, and providers of luxury products, alongside trailblazers in travel and technology. For B2B travel leaders, think tanks, travel influencers, and industry luminaries, attending WTM Latin America is synonymous with unlocking new opportunities, expanding professional networks, and gaining insights essential for personal and commercial triumph.

Strategic Advantages of Participation
Engaging in WTM Latin America is an unparalleled opportunity for travel industry leaders, influencers, MICE leaders, tour operators, travel and tourism professionals, Destination Management Companies, and Travel Agents. The event acts as a catalyst for:

• Exploring Cutting-Edge Trends and Products: Stay at the forefront of the latest market trends and innovations, discover new products, and broaden your professional horizon.
• Optimizing Business Development: Engage in high-value business meetings with regional and international suppliers, all congregated in one venue, facilitating time and cost efficiencies.
• Learning from the Pinnacle of Expertise: Gain invaluable insights from industry pioneers and experts through seminars and discussions, enhancing your business strategy and knowledge base.
• Fostering Meaningful Connections: Join the dialogue with like-minded professionals, expanding your network, and establishing new business contacts through exclusive networking opportunities and face-to-face appointments.
• Showcasing Business Excellence: Position yourself and your business as top-tier players in the travel industry, gaining recognition and fostering business growth.

Record-Breaking Attendance and Global Representation
The significance of WTM Latin America is underscored by its impressive turnout and global participation. In 2023, the event attracted over 27,000 tourism professionals across three days, featuring 623 exhibitors from 40 countries—including a significant representation of national entities. Moreover, with 22,000 trade visitors making their presence felt, WTM Latin America cemented its role as a critical event for fostering international connections, promoting global travel destinations, and contributing to the strategic discourse on the future of travel and tourism.

By attending WTM Latin America, travel and tourism professionals are offered a golden ticket to propel their business forward, leveraging unparalleled access to global trends, innovations, and networking opportunities.

Navigating the Qualification Criteria for Hosted Buyers at WTM Latin America

Empowering Travel Industry Leaders through Strategic Engagement
WTM Latin America sets a high benchmark for professionals in the travel and tourism industry who wish to participate as Hosted Buyers. This elite status is reserved for those who not only lead in their respective fields but are also deeply embedded in the fabric of Latin American travel commerce. To ensure that the event remains a powerhouse of meaningful business exchanges, all applications for Hosted Buyers undergo a rigorous review process based on specific qualification criteria. This meticulous approach guarantees that attendees are among the most influential B2B travel leaders, think tanks, travel influencers, travel industry leaders, MICE leaders, tour operators, travel and tourism professionals, Destination Management Companies, and Travel Agents committed to fostering growth and innovation within Latin America.

Criteria for Leisure Travel Professionals and MICE/Corporate Travel Experts
Regardless of the niche—be it leisure travel or MICE and corporate travel—prospective Hosted Buyers must demonstrate a significant level of engagement and expertise within the Latin American market:

• Senior Industry Position with Decision-Making Authority: Applicants must occupy a senior role with direct authority over purchasing and contracting, ensuring that participants have the capacity to make impactful decisions.
• Established Engagement with Latin American Markets: A prerequisite is a well-documented history of engaging with and purchasing from Latin American suppliers, underscored by the ability to provide references from Latin American organizations collaborated with in the previous year.
• Ambition for Regional Expansion: A clear intention to broaden their company’s reach within Latin America, indicating a strategic commitment to exploring new business avenues and enhancing their presence in the region.
• Financial and Transactional Volume: Demonstrable control over a significant annual budget for various travel-related expenditures (airfare, accommodations, transportation, etc.), alongside a substantial volume of transactions in these categories, which attests to the applicant’s influence and potential as a buyer.
• Dedication to New Business Development: Attendance at the event should be driven by a genuine intent to develop new business relationships, highlighting the aspirant’s role as a dynamic player in the travel industry.
• Versatile Supplier Engagement: A keen interest in connecting with a diverse array of suppliers, reflecting the buyer’s versatility and openness to fostering a variety of business partnerships.

A Platform for Unprecedented Business Opportunities
By adhering to these stringent criteria, WTM Latin America ensures that its Hosted Buyers program serves as a catalyst for high-caliber networking, strategic partnerships, and business growth. This initiative not only elevates the quality of interactions at the event but also reinforces WTM Latin America’s status as a critical gathering for driving forward the travel and tourism agenda in the region and beyond.

Spotlight on Sustainability: The 4th Responsible Tourism Awards at WTM Latin America

Championing Sustainable Development in Travel
WTM Latin America is thrilled to unveil the 2024 edition of its Responsible Tourism Awards, a prestigious initiative designed to celebrate and promote the most compelling and transformative stories in the travel and tourism sector. These awards underscore the event’s commitment to fostering sustainable development across the continent, highlighting initiatives that lead the charge in environmental conservation, champion diversity and inclusion, contribute to fair economic development, and nurture meaningful interactions between tourists and their destinations.

A Platform for Innovation and Excellence
The awards introduce six innovative categories, each reflecting critical aspects of sustainable travel and tourism. These categories are meticulously crafted to spotlight efforts that contribute significantly to the preservation of our planet, ensure inclusive opportunities for all, drive equitable economic growth, and enhance the cultural exchange between travelers and local communities. The Responsible Tourism Awards serve as a beacon for B2B travel leaders, think tanks, travel influencers, industry leaders, MICE leaders, tour operators, travel and tourism professionals, Destination Management Companies, and Travel Agents, inviting them to showcase their projects and initiatives that exemplify the principles of responsible tourism.

Celebrating Achievements and Aspirations
The anticipation builds as finalists for the prestigious “Gold” and “Silver” Awards will be announced in March, with the awards ceremony slated to be a highlight of WTM Latin America in April 2024. This timeline not only builds excitement but also provides a platform for those involved in groundbreaking projects to gain recognition among their peers and the wider travel industry community.

A Call to Action for Sustainable Tourism Advocates
WTM Latin America encourages applications from all corners of the travel and tourism industry. Whether you’re involved in a project that’s large or small, established or emerging, your contribution to responsible tourism is invaluable. By applying for the Responsible Tourism Awards, you not only gain the opportunity for recognition but also play a pivotal role in inspiring others to adopt sustainable practices in their operations. This is a unique chance to shine a spotlight on initiatives that make a real difference, fostering a future where travel is not only about exploring new horizons but also about ensuring those horizons remain vibrant for generations to come.

Elevating Responsible Tourism: Categories for the 2024 Awards

Championing Biodiversity Conservation
In an era where Latin America’s wildlife populations face unprecedented decline, the “Best Initiatives for Biodiversity Conservation” category shines a light on those transforming tourism through conservation and restoration. This category celebrates entities that integrate biodiversity preservation into their business models, benefiting ecosystems, communities, and the broader value chain. It seeks to honor those making wildlife conservation a cornerstone of their value proposition, aligning with the global goal to conserve 30% of the planet by 2030.

Fostering Diversity, Equity, and Inclusion
The urgency to embed diversity, equity, and inclusion within the travel and tourism sector has never been greater. “Best Initiatives to Promote Diversity, Equity, and Inclusion in Tourism” recognizes companies and destinations driving forward a more inclusive future. This category looks for champions of accessibility, ensuring all travelers feel welcome and valued, thereby enriching the tourism experience for everyone.

Promoting Socioeconomic Impact and Peacebuilding
As tourism continues to grow, its potential for socioeconomic impact and peacebuilding in post-conflict societies is immense. This category seeks to spotlight those leveraging tourism for local economic development and peace, highlighting initiatives that transform communities into vibrant, peaceful tourist destinations.

Innovating Networking for Responsible Tourism
The “Best Networking Initiatives to Promote Responsible Tourism in Destinations” category emphasizes the importance of cooperation and collaboration across the tourism sector. It rewards efforts that bring together diverse stakeholders to forge sustainable tourism destinations through innovative programs and partnerships.

Celebrating Indigenous and Traditional Communities
Latin America’s cultural wealth, embodied by its Indigenous and traditional communities, offers unique and enriching tourism experiences. This category honors initiatives that not only promote the preservation of these communities’ cultural heritage but also ensure their active participation in the tourism industry, fostering economic benefits and environmental conservation.

Combating Climate Change
With the tourism industry at the frontline of climate change impacts, the “Best Initiatives for Climate Change Mitigation” category acknowledges those actively working towards decarbonization, resilience building, and raising awareness. It celebrates innovative approaches to mitigating climate threats and protecting destinations for future generations.

These categories underscore WTM Latin America’s commitment to recognizing and promoting initiatives that lead the way in responsible tourism practices. Each category reflects a crucial aspect of sustainable travel and tourism, inviting B2B travel leaders, think tanks, travel influencers, industry leaders, MICE leaders, tour operators, travel and tourism professionals, Destination Management Companies, and Travel Agents to share their success stories. By highlighting these efforts, the awards aim to inspire a wave of positive change across the travel industry, fostering a more sustainable, inclusive, and resilient future.

The Diversity Committee: Pioneering Inclusivity in Travel and Tourism

A Multifaceted Approach to Diversity and Inclusion
Established in 2022, the WTM Latin America Diversity Committee represents a groundbreaking initiative aimed at fostering a more inclusive and equitable travel and tourism industry. Comprising a diverse group of professionals with varied experiences across different sectors, the committee is dedicated to championing diversity and inclusion (D&I) within the realm of travel and tourism. Its objectives are multifaceted and reflect a deep commitment to making meaningful progress in this critical area:

• In-depth Discussions on D&I: The committee prioritizes thorough discussions on diversity and inclusion, addressing the nuances and complexities of these issues within the tourism sector.
• Engagement with Cutting-Edge Content: By staying attuned to the latest developments and insights, the committee seeks to identify innovative pathways forward, ensuring its strategies are informed by the most current understanding of D&I challenges and opportunities.
• Understanding Market Needs: A key aim is to delve into the market’s actual behavioral needs, enhancing the effectiveness and relevance of D&I strategies. This involves a careful examination of market dynamics to ensure initiatives are both impactful and aligned with real-world contexts.
• Expanding Public Consciousness: The committee endeavors to broaden public awareness regarding the significance of D&I, encouraging a shift in collective thinking towards greater acceptance and appreciation of diversity within the travel and tourism industry.
• Continuous Learning and Improvement: Recognizing that the journey towards a more inclusive and fair world is ongoing, the committee is committed to continually expanding its perspectives and exploring alternative approaches to foster a more equitable global community.

A Catalyst for Change
The Diversity Committee of WTM Latin America plays a pivotal role in spearheading efforts to integrate diversity and inclusion more deeply into the fabric of the travel and tourism industry. By bringing together voices from across the sector, the committee serves as a powerful catalyst for change, driving the development of strategies that not only respond to market needs but also contribute to the creation of a more inclusive, respectful, and fair travel experience for all. This initiative reflects WTM Latin America’s broader commitment to leading by example, showcasing the critical importance of diversity and inclusion in shaping the future of travel and tourism.

The creation and objectives of the Diversity Committee are a testament to WTM Latin America’s dedication to advancing diversity and inclusion within the travel industry.

WTM Latin America Event Policies: Ensuring a Professional and Secure Experience

Admission and Attendance
WTM Latin America upholds a comprehensive admissions policy to ensure a productive and professional environment for all participants. Attendance is exclusively available to badge holders, including pre-registered visitors, onsite registrants, and exhibitors. This approach ensures that everyone present has a direct interest or professional involvement in the travel and tourism sectors, enhancing the quality and relevance of interactions during the event.

Pre-event Registration
To streamline entry and enhance the event experience, visitors are encouraged to pre-register online and print their credentials before arrival. This simple step significantly reduces waiting times and potential crowding at the entrance, allowing for a smoother start to the event experience.

Dress Code and Professional Conduct
Admission is open to professionals and business visitors dressed in suitable business attire, reflecting the event’s status as a premier gathering of travel and tourism industry leaders. This dress code, coupled with expectations of professional conduct, ensures an environment conducive to business discussions and networking.

Data Sharing and Privacy
Participants have the option to share their contact information with exhibitors, sponsors, and seminar hosts by allowing their badges to be scanned. This practice facilitates meaningful business connections while respecting attendees’ choice regarding data sharing.

Badge Security and Identity Verification
Badge security is paramount; attendees must not share their badges, and identity checks may be conducted to prevent unauthorized access. These measures are in place to maintain the integrity of the event and ensure that all participants are legitimate members of the travel and tourism community.

Age Restrictions and Accessibility
WTM Latin America is an adult-only event, with no one under the age of 18 permitted. The event is fully accessible to service animals, ensuring assistance for those who need it while maintaining a focus on the professional nature of the gathering.

Conduct Within the Event
All attendees are expected to behave in a manner that does not disrupt the event. Activities such as canvassing, leafleting, or demonstrations are strictly prohibited, as is any behavior that could be considered objectionable or offensive.

Media Participation
Press access is granted to verified members of the media, underscoring the event’s significance within the industry. This policy ensures that all media coverage is accurate and produced by professionals with a genuine interest in travel and tourism.

Photography and Recording
Official photographers and film crews will be documenting the event, with attendees consenting to the use of their images and voices for promotional purposes. Unauthorized photography or recording by attendees is not permitted, safeguarding the privacy and intellectual property of all participants.

Safety, Security, and Compliance
The safety and security of participants are of utmost importance, with rigorous planning and coordination with local authorities to ensure a safe environment. The organizers reserve the right to remove anyone not adhering to these policies or posing a risk to the event’s security or professional atmosphere.

Essential Security Measures and Guidelines for Event Attendees

Proactive Security and Assistance
WTM Latin America prioritizes the safety and security of all participants, implementing several measures to ensure a seamless and secure event experience. Attendees can expect the following:

• Personalized Assistance: Customer Service staff are readily available to offer assistance, whether you’re outside, at the entry, or inside the event, ensuring your queries and concerns are promptly addressed.
• Identification Badges: All staff and attendees are required to wear ID badges, facilitating a secure and organized event environment. This measure helps in the quick identification of participants and enhances overall security.
• Bag Checks: To ensure the safety of all attendees, bag checks are a standard procedure at our events. This precautionary measure helps prevent prohibited items from entering the venue.
• Scanners: Walkthrough or handheld scanners may be employed to detect any security threats efficiently, contributing to a safer event atmosphere.
• Surveillance: Cameras are operational throughout the event, with footage being monitored and recorded to ensure the safety and security of all attendees.
• Security Presence: Both uniformed and covert security guards are present at our events, alongside uniformed and covert police attendance at certain events, to address any security concerns promptly.
• Canine Security: In some instances, Canine Security and Detection teams are deployed to enhance safety measures, particularly for detecting prohibited or dangerous items.

Attendee Responsibilities
To support these security efforts and ensure a positive event experience for everyone, attendees are kindly requested to:

• Safeguard Personal Items: Keep personal belongings with you at all times and avoid leaving items unattended to prevent loss or theft.
• Report Suspicious Activities: If you notice anything unusual or out of place, please report it to a member of the event staff immediately. Your vigilance contributes to the safety of all participants.
• Cooperate with Security Checks: Please remain patient and courteous with event staff performing security checks. These procedures are in place for the safety of all attendees and are essential for maintaining a secure environment.
• Follow Staff Instructions: Adhering to the directions of event staff is crucial for ensuring the event runs smoothly and securely. Compliance with instructions and guidelines facilitates a better experience for all.
• Badge Disposal: On your final visit, dispose of your event badge inside the venue or once you’ve returned home, rather than in bins immediately outside the event. Proper disposal of badges helps prevent unauthorized use and enhances security for future events.

WTM Latin America is committed to providing a safe, secure, and enjoyable event experience. By adhering to these guidelines and cooperating with security measures, attendees contribute to a productive and positive environment.

Your Guide to Reaching Expo Center Norte for WTM Latin America 2024

Destination Overview: Expo Center Norte, São Paulo
WTM Latin America 2024 is set to unfold at the distinguished Expo Center Norte, a venue recognized for its international standards and prime location in São Paulo. Nestled near the Portuguesa/Tietê subway station and merely 30 minutes from Guarulhos Airport, the convention center is a vital component of Cidade Center Norte — a leading business complex in Latin America. With its combination of one of São Paulo’s pioneering shopping centers, a vast mall, and a top-tier hotel, Expo Center Norte offers a comprehensive range of amenities to ensure a seamless visit.

Venue Address:
Expo Center Norte
Rua Jose Bernardo Pinto, 333
Vila Guilherme, São Paulo, Brazil

Event Schedule:

• Monday, 15th April 2024: 12pm – 8pm
• Tuesday, 16th April 2024: 12pm – 8pm
• Wednesday, 17th April 2024: 12pm – 6pm

Arriving at Expo Center

By Air:
São Paulo serves as a gateway to WTM Latin America 2024, with two main airports providing convenient access to the city:

• GRU International Airport (20km from the venue): The closest international gateway, offering a range of transportation options to the city center and directly to the venue.
• Congonhas National Airport (16km from the venue): Ideal for travelers coming from within Brazil, offering easy access to São Paulo’s public transport network and the venue.

By Bus or Subway:
For those preferring ground transportation, the Tietê Bus and Subway Station presents an efficient route to Expo Center Norte. Make use of the complimentary show shuttle bus service, available from one hour before the show opens until one hour after closing each day. This service is designed to provide a hassle-free connection between the station and the event venue, ensuring attendees arrive refreshed and ready to engage.

Whether arriving by air or utilizing São Paulo’s efficient subway system, reaching Expo Center Norte for WTM Latin America 2024 is straightforward. Plan your journey in advance to make the most of your time at one of the travel industry’s key events, set against the backdrop of one of Latin America’s most dynamic cities.

Essential Amenities and Accessibility at Expo Center for WTM Latin America 2024

Convenient Parking Facilities
Expo Center Norte caters to attendees arriving by personal vehicle with a sizable private parking lot, ensuring convenience and security for your vehicle while you enjoy the event. The parking fees are structured as follows: R$ 75,00 for cars and R$ 25,00 for motorcycles. Please note that these prices are subject to change and are independently managed by Expo Center Norte, not by RX Global.

Diverse Food and Beverage Options
WTM Latin America understands the importance of nourishment and networking during the event. Within the venue, attendees will find a variety of dining options to suit any preference, whether you’re looking for a quick snack between seminars or a more substantial meal to facilitate business discussions. The availability of multiple food outlets ensures that all attendees can find something to satisfy their appetite without having to leave the event premises.

Shopping and Recreation
For those looking to combine business with pleasure, the Center Norte complex, home to Expo Center Norte, boasts one of the largest shopping malls in Latin America. With over 300 shops, a wide range of food outlets, and numerous recreation services, the mall offers an ideal opportunity for attendees to relax and unwind. Whether you’re shopping for business essentials, gifts, or simply taking a leisurely stroll, the shopping centre provides a comprehensive and enjoyable experience for the whole family.

Accessibility for All Attendees
Expo Center Norte is committed to ensuring that all visitors, including those with disabilities, have full access to the event. The venue is equipped with features such as wheelchair access, adapted restrooms, Braille signage, and additional equipment and assistance to cater to the needs of disabled visitors. These provisions underscore the event’s dedication to inclusivity, safety, and comfort for every attendee, guaranteeing a positive experience for all.

Expo Center Norte and WTM Latin America 2024 are dedicated to providing a welcoming, accessible, and convenient environment for all attendees. From ample parking to diverse dining and shopping options, along with comprehensive disabled access facilities, the venue ensures that your visit will be as enjoyable and hassle-free as possible.

Accommodation Options Near WTM Latin America 2024

If you’re attending WTM Latin America 2024 and looking for convenient and comfortable hotel accommodations near the Expo Center Norte in São Paulo, here’s a list of hotels catering to various preferences and budgets:

1. Novotel Sao Paulo Center Norte

• Amenities: Lounges/bars, Free internet, Restaurant
• Rooms: 344
• Distance: 4 minutes drive to venue
• Price: R$ 625 (USD: $125.14)

2. Wyndham Garden Convention Nortel

• Amenities: Lounges/bars, Free internet, Restaurant, Swimming pool
• Rooms: 250
• Distance: 5 minutes drive to venue
• Price: R$ 704 (USD: $140.80)

3. Ibis Styles Sao Paulo Anhembi

• Amenities: Lounges/bars, Free internet, Restaurant
• Rooms: 187
• Distance: 5 minutes drive to venue
• Price: R$ 370 (USD: $74.07)

4. Plaza Inn Small Town Flat

• Amenities: Free internet, Swimming pool
• Rooms: 104
• Distance: 6 minutes drive to venue
• Price: R$ 389 (USD: $77.79)

5. Holiday Inn Sao Paulo Parque Anhembi

• Amenities: Lounges/bars, Free internet, Restaurant, Swimming pool
• Rooms: 780
• Distance: 7 minutes drive to venue
• Price: R$ 599 (USD: $119.79)

6. B&b Hotels São Paulo Luz – Centro

• Amenities: Free internet, Restaurant
• Rooms: 292
• Distance: 8 minutes drive to venue
• Price: R$ 337 (USD: $67.35)

7. Rosewood Sao Paulo

• Amenities: Free internet
• Rooms: 160
• Distance: 14 minutes drive to venue
• Price: R$ 3,275 (USD: $655.40)

Each of these hotels offers a range of amenities to ensure a comfortable stay during the event. Whether you’re looking for luxury accommodations or more budget-friendly options, you’ll find suitable choices near the Expo Center Norte. Be sure to book your accommodations early to secure the best rates and availability.

Source: WTM Latin America

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