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Sarawak granted exclusive legacy impact certification contributor status by ICCA

Friday, November 24, 2023

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The International Congress and Convention Association (ICCA) has designated Business Events Sarawak (BESarawak) as the exclusive Seed Fund Contributor for the inaugural legacy impact certification program, the Association Impact Masterclass.


Senthil Gopinath, CEO of ICCA expressed excitement about having Sarawak on board with ICCA, citing the destination as an exemplar of excellence in developing legacy impact. He commended Sarawak for setting a remarkable standard and serving as a role model in the field. He said, “Sarawak’s collaboration with ICCA on the upcoming Association Impact Masterclass is a testament to their leadership and vision in making a meaningful difference for individuals and communities.”


The Association Impact Masterclass, a collaborative effort by ICCA, GainingEdge, and Meet4Impact, aims to enhance business events standards and foster inclusivity. Designed for individuals at all levels, from juniors to leaders, the masterclass seeks to cultivate world-class professionals within the industry. This initiative, aligned with the globally recognized ICCA Skills Certification, is set to empower the business events sector by providing professional training to maximize opportunities in the field.


Datu Hii Chang Kee, Deputy State Secretary of Sarawak and Deputy Chairman of BESarawak, at the 62nd ICCA Congress seed fund announcement said, “The Sarawak Government envisions Sarawak to be the Legacy Capital of business events in Malaysia and Borneo. We see the importance of business events and its legacy in materialising our 10-year policy, the Post Covid-19 Development Strategy 2030 (PCDS 2030)”, said Datu Hii Chang Kee, Deputy State Secretary of Sarawak and Deputy Chairman of BESarawak, at the 62nd ICCA Congress seed fund announcement.


Echoing Datu Hii’s comment, Amelia Roziman, CEO of BESarawak added “Being the exclusive contributor will definitely help us to position Sarawak better. However, what is important is growing the human capital with highly qualified legacy impact association members. ICCA has been supporting our efforts in changing the narrative of business events for the past 6 years. Our long term collaboration is with associations who are vital stakeholders with a pivotal role in developing our key economic sectors in PCDS 2030”.


More details on the Association Impact Masterclass will be revealed at IBTM World in Barcelona this next week.

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