SAS Launches SAS Holidays, Offering All-Inclusive Travel Packages with Flights, Hotels, and EuroBonus Benefits for a Seamless Experience

Published on December 5, 2025

SAS has taken a significant step in enhancing its leisure travel offerings with the launch of SAS Holidays, a new concept designed to meet the growing demand for integrated leisure travel solutions. This new initiative allows travelers to arrange their entire holiday package in one place, combining flights with accommodation, transfers, and tailored extras. The launch of SAS Holidays marks a strategic expansion for the airline, further strengthening its position in the fast-growing holiday market.

With SAS Holidays, customers can now plan and book their entire trip in a single, streamlined process. This integrated service reflects SAS’s ambition to expand its reach within the leisure travel market, providing an all-in-one platform for travelers seeking convenience, quality, and value. By offering comprehensive travel packages, SAS aims to tap into the increasing demand for hassle-free vacation solutions.

A Strategic Move to Strengthen SAS’s Presence in the Leisure Market

The new service, which is actively being marketed, comes with the campaign tagline “There’s holidays. And there’s SAS Holidays.” This slogan underscores the uniqueness of the offering and highlights SAS’s commitment to delivering exceptional value to its customers. The airline recognizes the changing dynamics in the travel industry, where more travelers are seeking integrated solutions that combine the essential components of a holiday—flights, accommodation, and more—into a single package.

Aron Backström, VP of Product & Loyalty at SAS, emphasized the importance of this initiative in enhancing customer experience while strengthening SAS’s position in the rapidly growing leisure market. By offering quality-assured travel packages, EuroBonus benefits, and competitive pricing, SAS is not only meeting the evolving needs of its travelers but also creating new growth opportunities for the airline. SAS Holidays represents a natural next step in SAS’s mission to be the preferred choice for both flights and holiday experiences.

SAS Holidays: A Comprehensive Package for Every Traveler

SAS Holidays covers nearly all destinations in the SAS network, giving travelers access to a wide range of vacation spots. Whether it’s a short weekend getaway or a longer family holiday, SAS Holidays offers a curated selection of quality-assured hotels in various locations, including both main cities and nearby regions. Travelers booking through SAS Holidays will earn EuroBonus points on the entire package, in addition to the points they already earn from flights. For EuroBonus Silver, Gold, and Diamond members, the usual tier benefits such as priority seating, baggage allowance, and lounge access are included when booking SAS Holidays packages.

By combining flights and hotels in one easy-to-book package, SAS ensures that travelers enjoy greater convenience, trust, and value. The integrated booking process, which allows travelers to plan their entire journey at once, represents an efficient and customer-centric approach to travel planning.

The Integration of Flights and Hotels for Ultimate Convenience

One of the key features of SAS Holidays is its ability to bring everything together in one place, offering a seamless and hassle-free booking experience for travelers. SAS, known for its reliable, industry-leading on-time performance, now offers flexible and curated hotel options that travelers can select alongside their flights. This combination gives customers a higher level of convenience and peace of mind, knowing that their entire holiday is organized and backed by a trusted brand.

SAS has partnered with TripX Travel AB, a well-known player in the travel industry, to develop SAS Holidays. TripX Travel holds the package travel responsibility, ensuring compliance with all travel regulations and providing customers with the necessary protection. The partnership allows SAS to offer a wide range of carefully selected hotels, meeting various traveler needs and preferences, while TripX guarantees the safety and reliability of the travel packages.

A Focus on Tailored Travel Solutions for European Travelers

SAS Holidays is available for purchase from points of sale across Europe, ensuring that travelers in key markets can easily access the new offering. By providing an integrated and well-curated way to plan trips, SAS aims to make the holiday planning process as easy and efficient as possible for its customers. Whether planning a quick getaway or an extended vacation, SAS Holidays offers European travelers the flexibility and value they seek in a travel provider.

Bookings for SAS Holidays can be made through several online platforms, including sas.se, sas.no, sas.dk, and flysas.com. The simple booking process makes it easier for travelers to manage all aspects of their trip in one place, without the need to coordinate between multiple service providers.

SAS Holidays: A Seamless Experience for Modern Travelers

SAS Holidays is the airline’s response to the increasing demand for more integrated, one-stop holiday packages. By offering an all-in-one service that combines flights, accommodation, and added extras, SAS is positioning itself as a leader in the leisure travel sector. The ability to earn EuroBonus points on entire packages, along with the added benefits for loyal members, further enhances the appeal of this new service.

This new venture strengthens SAS’s commitment to offering exceptional customer service, ensuring that travelers can enjoy a smooth, stress-free holiday experience from start to finish. With SAS Holidays, the airline aims to provide travelers with everything they need for a memorable holiday, all while maintaining the high standards that SAS is known for.

Conclusion: A New Chapter in Leisure Travel with SAS Holidays

The launch of SAS Holidays marks a significant step for SAS in expanding its footprint in the leisure travel market. By offering a comprehensive package that combines flights, accommodation, and added benefits, SAS is giving travelers a convenient and cost-effective way to plan their holidays. With the backing of EuroBonus points, competitive pricing, and the promise of an elevated guest experience, SAS Holidays is set to become a go-to option for European travelers seeking a seamless, all-in-one holiday solution.

[Image Credit: SAS Group]