Tuesday, February 13, 2024
South Asian Travel and Tourism Exchange 2024 (SATTE 2024), organising by Informa Markets in India, is poised to be a landmark event in the travel and tourism sector, especially within the Asian travel industry context. Scheduled from February 22nd to 24th, 2024, at the India Expo Mart in Greater Noida, Delhi NCR, this travel trade event marks the 31st edition of South Asia’s most primer B2B travel trade industry exhibition. The significance of SATTE (South Asian Travel and Tourism Exchange 2024) has grown exponentially over the years, and the 2024 edition is set to further elevate its status as a pivotal platform for the travel trade industry across Asia and beyond.
A Showcase of Diversity and Opportunity
SATTE (South Asian Travel and Tourism Exchange 2024) aims to bring together over 1,500 exhibitors, 800+ hosted international and domestic buyers, and agents/operators/professionals from more than 120 Indian cities and towns. This diverse participation underscores the exhibition’s role in showcasing the vast potential of the B2B Asian travel and tourism market. The inclusion of Indian states like Uttar Pradesh as the Host State, alongside partner states such as Bihar, Karnataka, Madhya Pradesh, Odisha, Rajasthan, Tamil Nadu, and Uttarakhand, highlights the pan-Indian engagement in promoting tourism.
Global Participation and Strategic Initiatives
The international dimension of SATTE 2024 is particularly notable, with confirmed participation from national tourism organizations (NTOs) of countries like Saudi Arabia, Dubai, Mauritius, and many others. This global participation not only enriches the exhibition’s offering but also fosters cross-border collaborations and knowledge exchange. The introduction of “ATITHI”, a Reverse Buyer-Seller Meet by the Services Export Promotion Council (SEPC), with the support of the Ministry of Commerce & Industries, is a strategic initiative aimed at boosting inbound tourism to India, showcasing SATTE’s role in not just promoting outbound and domestic tourism but also in attracting international visitors to the region.
Impact on the Asian Travel Industry
The significance of SATTE (South Asian Travel and Tourism Exchange 2024) for the Asian travel industry cannot be overstated. By serving as a melting pot for ideas, innovations, and partnerships, SATTE facilitates the exploration of new business opportunities and the forging of strategic alliances. The exhibition’s comprehensive scope, encompassing the entire value chain of the travel, tourism, and hospitality industry, offers a unique insight into the emerging trends and opportunities within Asia’s booming travel market.
A Platform for Knowledge Sharing and Networking
The knowledge-sharing sessions at SATTE 2024, addressing themes like ‘Tourism: The Balancing Act’ and ‘Roar of The MICE’, promise to provide valuable insights into the challenges and opportunities facing the travel industry. These sessions, featuring prominent names from the global travel and tourism space, will facilitate a deeper understanding of the market dynamics and emerging consumer preferences.
A Catalyst for Growth
As SATTE (South Asian Travel and Tourism Exchange 2024) gears up to be the biggest edition yet, its role as a catalyst for growth in the Asian travel industry is undeniable. By providing a platform for networking, knowledge sharing, and showcasing the latest trends and innovations, SATTE (South Asian Travel and Tourism Exchange 2024) is set to enhance the travel industry’s contribution to economic development and cultural exchange across Asia. The B2B travel trade event’s expansive scale and diverse participation make it an essential date in the travel trade industry calendar, promising to boost the sector’s prospects in the region and beyond.
Tags: asia travel, Informa Markets, SATTE 2024
Sunday, April 28, 2024
Sunday, April 28, 2024
Sunday, April 28, 2024
