Saudi Arabia aims to welcome 150 million tourists by 2030, diversifying travel economy

Monday, March 11, 2024

With an ambitious target of attracting 150 million visitors by 2030, Saudi Arabia is leveraging its cultural riches and diverse landscapes, from the UNESCO-listed heritage sites to the expansive Red Sea coastline, aiming to captivate a global audience.

Saudi Arabia’s strategic endeavours extend beyond showcasing its heritage and natural beauty. The Kingdom is pioneering in the realm of sustainable tourism, with initiatives like the Red Sea Project emphasizing regenerative practices and Al-Ula focusing on community engagement and rewilding efforts. The visionary project NEOM exemplifies this commitment, planning for a city that coexists with nature, setting new benchmarks in urban sustainability.

The Kingdom’s approach to MICE tourism is equally forward-thinking, with the establishment of a dedicated authority to position Saudi Arabia as a leading destination for international business events. This aligns with the broader strategy of integrating business and leisure travel, enhancing Saudi Arabia’s appeal as a multifaceted destination.

Preparations for the World Expo 2030 in Riyadh further illustrate Saudi Arabia’s ambition to redefine travel experiences, ensuring the Expo city leaves a lasting legacy. The Kingdom is intent on reimagining every aspect of the travel process, from arrival to departure, promising an unmatched journey for visitors.

With significant investments in healthcare, Saudi Arabia is also setting the stage for medical tourism, ensuring that international travelers have access to exceptional medical services. This is part of a broader commitment to enriching the lives of visitors and residents alike, through comprehensive and meticulously planned tourism initiatives.

Through these strategic measures, Saudi Arabia is not only aiming for incremental improvements but is setting out to redefine excellence in tourism from the ground up. The Kingdom’s vision for the future is clear: to offer a blend of heritage, luxury, and innovation, making Saudi Arabia a beacon of sustainable development and a premier global destination.

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