Saudi Arabia Based TAIBA Welcomes Tareq Derbas as the New Vice President of Hospitality Operations

Published on February 25, 2026

TAIBA, a leading Saudi company in the hospitality sector, has recently announced the appointment of Tareq Derbas as the new Vice President of Hospitality Operations. This strategic move marks a significant step in TAIBA’s ongoing commitment to enhance its leadership capabilities and strengthen its position within Saudi Arabia’s rapidly evolving hospitality market.

Tareq Derbas Joins TAIBA’s Leadership Team

With over three decades of distinguished experience in luxury hospitality, Tareq Derbas brings an impressive portfolio of expertise to his new role at TAIBA. His career spans multiple key markets across the Middle East, including Saudi Arabia, the United Arab Emirates, Qatar, Jordan and Oman. Throughout his career, Derbas has held senior leadership positions with some of the world’s most prestigious hotel brands, such as The Ritz-Carlton, St. Regis and Four Seasons. His proven track record in managing flagship properties and multiple hotel portfolios positions him as a valuable addition to TAIBA’s team.

Before his appointment, Derbas served as the Area General Manager at FAENA Hotels in Saudi Arabia. He has also contributed as a Board Member of the Jordan Tourism Board, enhancing his deep understanding of the regional tourism and hospitality landscape. His leadership at iconic properties like Burj Al Arab further underscores his capabilities in managing luxury hotel operations, making him well-suited to lead TAIBA’s hospitality operations.

Strengthening TAIBA’s Commitment to Hospitality Excellence

TAIBA’s decision to appoint Tareq Derbas reflects its ongoing dedication to driving operational excellence within its hospitality portfolio. In his new role, Derbas will oversee the performance of TAIBA’s diverse hotel portfolio, supporting its expansion initiatives while ensuring the highest standards of service are maintained across all properties. With more than 40 properties and over 8,000 hotel keys across Saudi Arabia, TAIBA is committed to offering a refined and integrated hospitality experience to both local and international guests.

TAIBA operates a variety of local and international hotel brands, including the Saudi brand Makarem and global partners like Marriott International, Hilton Worldwide and Accor. As Vice President of Hospitality Operations, Derbas will be instrumental in furthering the company’s growth by ensuring that the delivery of world-class service remains a top priority, which is vital for strengthening TAIBA’s position as a leading player in Saudi Arabia’s competitive hospitality market.

In addition to operational oversight, Derbas will play a critical role in optimizing TAIBA’s existing hotel assets while exploring new opportunities for expansion. This involves overseeing property repositioning efforts and portfolio optimisation, areas where he has previously demonstrated exceptional success. His leadership will be key in ensuring that TAIBA continues to meet the needs of an increasingly diverse and discerning customer base.

A Key Role in Saudi Arabia’s Vision 2030

TAIBA’s contribution to Saudi Vision 2030, which aims to diversify the kingdom’s economy and boost tourism, is enhanced by the appointment of Tareq Derbas. By developing and operating premium hospitality destinations across Saudi Arabia, including the holy cities, TAIBA is actively helping to shape the country’s tourism infrastructure. The company’s portfolio includes hotels in some of the most significant locations across the Kingdom, making it a strategic partner to both public and private sectors.

Derbas’s extensive experience in hospitality will ensure that TAIBA remains at the forefront of these developments, delivering high-quality experiences that align with the Kingdom’s ambitious goals for growth in the tourism sector. As the Vice President of Hospitality Operations, his leadership will drive the company’s success in this rapidly evolving environment, further cementing TAIBA’s status as a key player in the regional hospitality industry.

TAIBA’s strategic appointment of Tareq Derbas as Vice President of Hospitality Operations reflects the company’s vision for continued growth and excellence in the Saudi hospitality sector. With his proven expertise, Derbas is well-positioned to lead TAIBA towards greater operational success, helping to elevate the Kingdom’s hospitality landscape and contribute to Saudi Arabia’s tourism ambitions.