Saudi Arabia Records Significant Rise in Inbound Tourism Spending, Driven by Growth in the Cultural Luxury and Eco-Tourism Offerings

Published on November 22, 2025

Inbound tourism spending in Saudi Arabia’s tourism sector has soared to an unprecedented high of SR153.61 billion ($40.95 billion) in 2024, up 13.82 percent compared to last year, according to new data released by the Saudi Central Bank. This rise in tourism expenditure demonstrates the kingdom’s emergence as a favorite travel destination in the region, through massive investments in infrastructure, a gradual adjustment toward cultural tourism, and a general shift toward sustainable travel. This is more than an economic success; it’s also proof of the long-term tourism vision in Saudi Arabia, centered on high-value tourism that fuels a sustainable ecosystem for the benefit of both its economy and its people.

Tourism as a Key Economic Driver for Saudi Arabia

The record increase in tourism spending has significantly contributed to Saudi Arabia’s economic diversification, aligning with the country’s Vision 2030 goal of reducing its dependency on oil revenues. According to the World Travel and Tourism Council, tourism’s direct and indirect contributions to the economy in 2024 amounted to SR498 billion, representing 12.45% of GDP, a significant increase from the previous year. This reflects how the tourism sector is becoming a key driver of economic growth, supporting sectors ranging from hospitality and transportation to local businesses and retail.

The boom in tourism spending is also generating job opportunities in tourism-related industries, benefiting local communities. From tour guides to hoteliers, the increased demand for services has created new employment opportunities, fostering sustainable economic growth in both urban centers and rural areas.

Shifting the Focus: From Quantity to Quality in Tourism

While religious tourism remains a cornerstone of Saudi Arabia’s tourism industry, the country is seeing a broader trend toward diversified travel. According to recent data from the Ministry of Tourism, non-religious tourism now represents the majority of international travel to the Kingdom. This includes a growing interest in leisure tourism, business travel, and cultural tourism, as more travelers are drawn to Saudi Arabia’s entertainment options, cultural experiences, and luxury offerings.

This shift towards quality tourism rather than quantity is reshaping the country’s tourism landscape, with a focus on attracting high-value visitors who stay longer, spend more, and engage with local culture. The growing demand for luxury tourism and eco-tourism is a direct result of Saudi Arabia’s investments in sustainable tourism infrastructure, which cater to tourists seeking authentic and culturally enriching experiences.

Mega-Projects and Infrastructure Investments: Fueling Tourism Growth

Saudi Arabia has committed to large-scale investments in mega-tourism projects, which will shape the future of its tourism industry. Projects like the Red Sea Project, NEOM’s Trojena ski resort, and Diriyah (a historical district near Riyadh) are set to provide world-class experiences that combine luxury, sustainability, and cultural immersion. These developments are expected to draw significant international investment and attract high-end tourists, further establishing Saudi Arabia as a key destination for luxury tourism and eco-friendly travel.

The government’s focus on creating a diverse tourism portfolio—which includes wellness tourism, adventure tourism, and marine tourism—is enhancing the Kingdom’s appeal. The Red Sea Project and Trojena are especially significant as they blend sustainable practices with modern tourism, offering eco-conscious travelers the chance to experience luxury while respecting the environment.

Cultural Tourism and Regional Diplomacy: Strengthening Saudi Arabia’s Global Image

In addition to luxury and eco-tourism, cultural tourism is gaining momentum, with significant investments in preserving and promoting Saudi Arabia’s cultural heritage. Sites like AlUla, a UNESCO World Heritage site, and the Al-Balad Historic District in Jeddah are attracting global attention, with cultural tourists eager to explore the Kingdom’s rich history and heritage.

Cultural tourism also plays a critical role in strengthening Saudi Arabia’s global image and enhancing its cultural diplomacy. By attracting international visitors to cultural landmarks and traditional heritage sites, Saudi Arabia is fostering greater cultural exchange and global recognition, further positioning itself as a leader in the cultural tourism sector.

Strategic Location: Connecting the World Through Tourism

Saudi Arabia’s strategic geographic location—within six hours’ flight time of 40% of the world’s population—makes it a gateway for travelers from Asia, Europe, and Africa. The Kingdom’s visa reforms, including the introduction of the eVisa system for visitors from 66 countries, have made it easier for international tourists to visit and explore the Kingdom’s diverse tourism offerings.

This accessibility is further reinforced by the country’s new transportation infrastructure, which connects major tourism hubs like Riyadh, Jeddah, and Dammam, along with regional airports that improve connectivity to remote areas. Saudi Arabia’s focus on seamless travel experiences is crucial in attracting tourists from all over the world, facilitating cross-border tourism and business engagements.

Looking Ahead: The Future of Saudi Arabia’s Tourism Industry

Owing to the ambitious goals of its Vision 2030, Saudi Arabia’s tourism sector is set to further expand. Such a unique integration of sustainability into luxury and cultural tourism makes the Kingdom a potential player in the global tourism market, as it can appeal to various travelers, from eco-tourists and businesspeople to culture seekers and luxury travelers.

With continuous investment from the government in improving tourism infrastructure, a boost of cultural offerings, and a stepped-up effort towards sustainable practices, Saudi Arabia is becoming one of the most attractive and dynamic tourism destinations in the world. Tourism growth will spur economic benefits, job opportunities, and cultural exchange while ensuring the social responsibility and environmental sustainability of the Kingdom’s development.