Saudi Arabia’s Hail Sees 170% Surge in Tourism: How Investments in Infrastructure, Cultural Festivals, and UNESCO Heritage Sites Are Shaping the Future of North-Central Saudi Travel

Published on December 17, 2025

Hail, a historically rich city in Saudi Arabia, has experienced a remarkable surge in tourism, with visitor numbers increasing by 170% in the first half of 2025. The region, once relatively unknown, now attracts millions of travelers, eager to explore its mountainous landscapes, cultural heritage, and year-round festivals. The city welcomed over 3 million visitors in just the first six months of 2025, compared to a mere 1.1 million in the same period of the previous year. This boost in tourism can be attributed to a combination of investments in infrastructure, high-profile cultural events, and a growing interest in rural tourism.

Hail’s Role as a Cultural and Heritage Hub

Hail’s allure is rooted in its deep connection to Saudi Arabia’s ancient past. The city is home to two Unesco World Heritage Sites, including Jabal Umm Sinman in Jubbah and the Shuwaymis rock carvings, which feature ancient petroglyphs dating back thousands of years. These historical wonders have drawn a growing number of travelers interested in experiencing cultural tourism in an authentic setting.

In addition to its rich heritage, Hail has seen a rise in visitors thanks to its year-round festivals, which celebrate the region’s traditions and local crafts. The 2025 Beit Hail Festival, which highlighted traditional artisanal practices, attracted more than 27,000 attendees, while the Hail International Arabian Horse Show has become a key event, bringing together participants and spectators from across the kingdom and beyond. This growing interest in Hail’s cultural offerings has played a pivotal role in the city’s increasing tourism figures.

Strategic Investments Driving Growth

The increase in visitor numbers is not only due to the city’s natural beauty and cultural significance but also a result of significant investments aimed at improving tourism infrastructure. Saudi municipalities have allocated SAR179 million for new accommodations, including rural lodges and the upcoming Aja Hills development, which will feature a new hotel and resort. These investments aim to meet the growing demand for accommodations, ensuring that the region can comfortably host the increasing number of tourists.

To further accommodate this influx, the Saudi government is enhancing connectivity through several ambitious transportation projects. Notably, SAR47 million has been invested in 13 new road projects, spanning over 350 kilometers to improve access to Hail from nearby cities. Additionally, the 785-kilometer high-speed railway linking Riyadh and Doha will make it easier for travelers to reach Hail in the near future, significantly reducing travel time between these key cities.

Sustainability: A Central Focus for Hail

With its increasing popularity, sustainability has become a central priority for Hail’s development. The city is known for its vast agricultural sector, with over 15,000 farms covering 240,000 hectares of land. The Saudi authorities are committed to protecting local vegetation and wildlife while continuing to develop Hail as a tourism destination. Ongoing initiatives ensure that environmental sustainability is embedded in the region’s tourism strategy, making it a model for responsible tourism.

What Should Travelers Know?

For those planning to visit Hail, there are several key tips to enhance the experience. The city’s mountainous terrain and rich cultural heritage provide the perfect backdrop for rural tourism. Visitors should explore the Jabal Umm Sinman petroglyphs and the Shuwaymis rock carvings, two of the city’s most notable landmarks. Additionally, attending a local festival, such as the Beit Hail Festival or the Arabian Horse Show, is a must to truly experience the cultural essence of the region.

Travelers can also enjoy a wide array of outdoor activities, from hiking in the mountains to exploring the region’s agricultural landscapes, offering a unique opportunity to learn about local farming practices. Rural lodges are a great option for those seeking a more intimate and authentic experience.

Future Prospects: Hail’s Growing Importance in Saudi Tourism

Looking ahead, Hail’s role as a tourism hub is set to expand even further. Regional authorities have already signed new agreements to expand tourist routes to the city and promote the destination internationally. With ongoing infrastructure projects, such as the Aja Hills development and improved road access, the city is well-positioned to maintain its growth trajectory in the coming years. Saudi Arabia’s Vision 2030 goals also align with these efforts, as the country aims to diversify its economy and boost non-oil revenue through tourism.

As Hail continues to develop its tourism offerings and strengthen its infrastructure, the city’s appeal will only grow, attracting more travelers from around the world seeking to discover Saudi Arabia’s rich heritage, natural beauty, and vibrant culture.

Travel Tips for Visiting Hail, Saudi Arabia

• Plan ahead: Due to the rising popularity of Hail, it is advisable to book accommodations early, especially during major events like the Arabian Horse Show and Beit Hail Festival.
• Explore nature: Hail’s mountainous landscapes offer numerous opportunities for hiking and outdoor activities.
• Sustainability matters: Consider staying in eco-friendly accommodations and participating in responsible tourism initiatives to preserve Hail’s natural beauty.
• Cultural immersion: Make sure to visit the Unesco World Heritage Sites and experience Hail’s traditional festivals to fully immerse yourself in the local culture.

Innovative Infrastructure and Connectivity: The Future of Hail Tourism

The future of Hail tourism looks promising as the city continues to benefit from Saudi Arabia’s investments in both infrastructure and cultural initiatives. With new developments on the horizon, Hail is set to become one of the kingdom’s leading tourism destinations, offering a unique blend of heritage, nature, and modernity that will captivate travelers for years to come.