Saudi Arabia’s Tourism Growth Soars: Thousands Discover Umrah+ and Luxury Winter Packages at Saudi Travel Fair 2025

Published on November 21, 2025

The Saudi Travel Fair 2025, held from November 12 to 16 at IOI City Mall in Putrajaya, Malaysia, saw an impressive turnout of 15,000 visitors, marking the growing allure of Saudi Arabia’s diverse travel offerings. With Saudi Arabia positioning itself as a top destination for winter holidays and spiritual journeys, the fair highlighted exciting new packages, immersive cultural showcases, and exclusive experiences, particularly attracting those eager to explore the kingdom beyond the typical tourist routes.

As interest in Umrah+ packages and winter travel experiences surges, Saudi Arabia is firmly establishing itself as a must-visit destination for travelers from across Malaysia and beyond. Here’s an in-depth look at the key highlights of this year’s Saudi Travel Fair.

The Saudi Travel Fair 2025: What You Need to Know

Saudi Arabia’s tourism sector is booming, and the Saudi Travel Fair 2025 in Putrajaya was a testament to that. The event gave visitors a rich, hands-on experience of what the kingdom offers, from traditional arts and cultural showcases to exceptional leisure travel opportunities.

Key Highlights of Saudi Travel Fair 2025

• Impressive Visitor Engagement: Over 15,000 visitors attended, indicating the growing interest in Saudi Arabia’s travel offerings.
• Cultural Immersion: Attendees enjoyed traditional Saudi experiences, including spiced qahwa coffee, dates, and the chance to try on Saudi traditional attire.
• Interactive Art Experiences: The Sadu Art Wall and personalized Arabic calligraphy stations gave visitors the chance to connect with Saudi’s heritage firsthand.
• Traditional Performances: Saudi folk dances like Ardha and Samri elevated the fair’s atmosphere, immersing visitors in the kingdom’s rich culture.

Saudi Arabia’s Winter Travel Appeal: “Winter is Alive”

Saudi Arabia’s “Winter is Alive” campaign, aimed at attracting families and young travelers, was one of the most popular attractions at the fair. Saudi Arabia’s winter program includes a variety of unique destinations perfect for a leisure getaway. Among them are:

• Riyadh: The kingdom’s capital, offering a mix of urban modernity and historical allure.
• Diriyah (JAX District): A historic district that blends culture, heritage, and family-friendly activities.
• Hail and Qassim: Regions known for their serene landscapes, ideal for a peaceful winter retreat.
• Red Sea: With pristine beaches, crystal-clear waters, and luxury sustainable resorts, the Red Sea is becoming a top destination for eco-conscious travelers and adventure seekers.

This growing interest is propelled by Saudi Arabia’s eco-tourism initiatives, which provide a sustainable way to enjoy the country’s natural beauty.

Umrah+ Packages: The Spiritual Journey with Added Adventure

For those seeking a spiritual journey intertwined with adventure, the Umrah+ packages presented at the fair were a key highlight. Saudi Arabia has expertly blended religious pilgrimages with a more leisurely exploration of the kingdom. Visitors at the fair were especially attracted to the Umrah+ packages that offer:

• Multi-Destination Itineraries: Extensions to cities like AlUla, Aseer, Taif, Jeddah, and Al Baha provide diverse experiences, from exploring Saudi’s ancient heritage sites to enjoying cool mountain climates and relaxing in luxury resorts.
• Complimentary Benefits: Many packages include perks such as free Haramain high-speed rail rides, excursions, and exclusive merchandise.
• Unique Cultural Add-Ons: Visitors could enjoy cultural activities such as local craft exhibitions, dance performances, and immersive historical tours that deepen the connection to Saudi Arabia’s heritage.

This combination of spirituality, adventure, and culture is one of the primary reasons that Saudi Arabia’s tourism market is rapidly growing.

Key Destinations and Experiences in Saudi Arabia

Saudi Arabia’s tourism scene offers a variety of attractions that appeal to all kinds of travelers. Whether you’re drawn to heritage, luxury, or nature, Saudi Arabia’s diverse offerings are sure to captivate.

1. Riyadh and the Historical Diriyah (JAX District)

Riyadh, the heart of Saudi Arabia, offers an exciting blend of modern attractions and rich history. The Diriyah district, a UNESCO World Heritage site, offers visitors a step back in time, showcasing the roots of the Saudi monarchy. Visitors can explore the Al-Turaif district, the birthplace of the Saudi state, which is home to restored mud-brick palaces and a variety of museums.

2. AlUla and its Ancient Wonders

AlUla, with its stunning rock formations and ancient tombs, continues to grow as one of Saudi Arabia’s most important archaeological sites. The region is particularly popular for those interested in historical exploration, offering unique desert landscapes, ancient monuments like Hegra (Madain Saleh), and art exhibitions that highlight the cultural significance of the area.

3. The Red Sea: A Tropical Paradise

The Red Sea region is fast becoming one of the top destinations for tourists looking for a mix of adventure and relaxation. Its pristine beaches, crystal-clear waters, and luxury resorts are ideal for those seeking a combination of eco-tourism and relaxation. The region is also known for its diving spots, where visitors can experience underwater beauty with vibrant marine life.

4. Abha and Al Baha: Mountain Resorts and Cool Climates

For travelers looking for cooler climates and picturesque mountain views, Abha in the Aseer region and Al Baha are perfect destinations. Both regions offer stunning landscapes, cooler temperatures, and a wealth of heritage attractions, making them ideal for those looking to escape the heat and immerse themselves in Saudi’s natural beauty.

Why Saudi Arabia is the Next Top Destination

Saudi Arabia is becoming a top destination for travelers looking for an experience that blends culture, heritage, spirituality, and adventure. The Saudi Travel Fair 2025 exemplified the country’s commitment to providing an unforgettable travel experience, offering everything from cultural immersion to exciting, eco-conscious tourism.

As Saudi Arabia continues to grow as a tourism powerhouse, visitors are encouraged to experience the many unique offerings that the kingdom provides. Whether you’re exploring historic sites, embarking on an Umrah pilgrimage, or indulging in the luxury of the Red Sea, there’s no doubt that Saudi Arabia’s tourism scene is on the rise.

For those planning a visit, keep an eye on the evolving landscape of tourism in Saudi Arabia. The country’s diverse destinations, year-round experiences, and growing infrastructure will undoubtedly make it one of the world’s most sought-after tourist spots in the coming years.